Yuletide Period:Guinness Nigeria partners FRSC to educate motorists against drunk driving


Yuletide Period:Guinness Nigeria partners FRSC to educate motorists against drunk driving

The Guinness Nigeria in collaboration with the Federal Road Safety Corp (FRSC) is educating motorists in the Federal Capital Territory (FCT) against drunk driving in the ember month.

Mrs Viola Douglas, Corporate Relations Director, Guinness Nigeria in a speech at the Guinness Nigeria/FRSC Responsible Drinking Ember Months Campaign Motor Park Rally on Monday in Abuja said it was aimed at safeguarding accident during the Yuletide period.

Douglas said the objective of the campaign was to ensure safety on Nigerian roads.

She said that Guinness Nigeria produces a wide range of both alcoholic and non alcoholic drinks adding that motorists should ensure they don’t drink if at all they want to drive.

She added that their had also been another product from the company ‘ Orijin zero’, a non alcoholic drink which she advised can be taken.

“We are here to create awareness of responsible drinking and promote enjoyment of alcohol and our brand as part of the healthy balance lifestyle.

“We believe that our position as market leaders places a significant responsibility to raise awareness about the importance of consuming alcohol responsibly.

“We are committed to achieving this through a number of responsible drinking initiative which are directed at our various stakeholders and we will seek to continue to develop opportunities in achieving these goals.”

She added that the public should be aware of the importance of responsible alcohol and enlightening the public about the values of alcohol consumption.

She, however, promised to create increased awareness of alcohol consumption especially during the Yuletide period as most people embark on journey during this period.

Also, Corps Marshal, FRSC, Dr Boboye Oyeyemi said it is working assiduously to ensure significant shift in the attitude of motorists.

Oyeyemi who was represented by Corp Public Enlightenment Officer, Corp Commander Bisi Kazeem said the Corp is targeted at drastically trending down road traffic crashes as well as achieving zero cases of fatalities.

He said that drunk driving was a global concern and must be tackled to reduce crashes on Nigerian roads.

“It is instructive to note that driving is a global concern as the United Nation’s Decade of Action on Road Safety is aimed at reducing fatalities and injuries by 50 per cent by 2020.

” With this worrisome trend in Nigeria, it is noteworthy that the bulk of the casualties of road crashes resulting from drunk driving are our youths who form the economic productive bracket of our great nation.

” For this reason, it is not out of place to stress that a drunk driver is more likely to drive dangerously or commit traffic light violation.

He further stressed the need to sustain this gesture as well ad extend such to the 36 States of the country.

He therefore expressed hope that during the Yuletide, road crashes would be very minimal while drink driving would no longer be a worrying trend.

Mr Yerima Usman, Chairman, National Union of Road Transport Workers (NURTW), FCT Council called on its members to live responsibly and see to it that they guide the lives of every passengers.

He said this would greatly help to minimize accident on our roads.

The highlight of event was the unveiling of monument at the entrance of the Jabi motor park in Abuja as well as handing of handbills to motorists at the park.



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