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NBBF assures sponsors of maximum mileage

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NBBF assures sponsors of maximum mileage

…meets Andre Ighoudala

In the light of the continued successes of its National Teams on the international scene, the Nigeria Basketball Federation has assured prospective sponsors of media mileage and global business exposure.

The federation, through its Vice President, Babatunde Ogunade said this on Friday during a meeting with Afro-American basketball superstar, Andre Ighoudala who is on an official trip to Nigeria.

According to Ogunade, the Nigeria Basketball Federation is leaving no stone unturned in boosting its financial capacity as  relying on government as its sole financier is not sustainable in the long term.

Ogunade who in the company of fellow board members, Felix Awogu and Oni Afolabi said it was high time  sponsors identified basketball as one of the key federations capable of positively exposing their brands to the global market.

“Since we took over in 2017, we have continued to enjoy unimaginable successes on the global stage. D’Tigress have won two Afrobasket titles, gotten to the quarter final of the World Cup while the men won silver medal at the 2017 Afrobasket, first country in the world to qualify for the World Cup as well as finishing as the best African team at the just concluded World Cup to pick the 2020 Olympics ticket.”

“The 3×3 teams have conquered Africa, been to the World Cup and are a strong force to reckon with. Today, I can boldly say basketball is one of the fastest growing sports in Nigeria.”

Sequel to the new found status of basketball on the global stage, the NBBF believes private investors have a lot to gain in terms of media exposure if they partner with the federation.

“All eyes are on our national teams while the global media buzz around the teams have continued to increase. Investors, partners and sponsors have a lot to gain.”

“We have so many grassroots programs, Men’s Divisions one and two, the Zenith Women League and the Men’s Premier League that are in need of attention.”, Ogunade said.

In his response, Ighoudala who has won three NBA titles with the Golden State Warriors as well as the 2010 FIBA World Championship and the  2012 Summer Olympics titles with USA praised the performance of the D’Tigers at the World Cup.

“Congratulations on the qualification for the Olympics. I monitored the performance of the team in China and I was impressed by this amazing team. I also heard about the women’s team which also won the 2019 title. These achievements are commendable.”

Currently on the books of Memphis Grizzlies, the Silicon Valley investor and Jumia Nigeria,  Ighoudala assured the federation that he will look at possible ways to partner the federation in growing basketball in Nigeria.

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Basketball

Mango Foundation Launches 80-Player Basketball Camp To Empower Young Talent

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 The Mango Foundation has announced the second edition of its highly anticipated 80-man basketball camp, set to take place from September 19-21, 2024. Aimed at empowering young basketball talent from across Nigeria, the camp will gather aspiring players from all 36 states, providing them with invaluable training and mentorship.

Speaking during a press conference on Wednesday in Abuja, Yusuf O. Yakubu, the foundation’s founder and a former professional basketball player, highlighted the initiative’s significance.

“If we work together and invest in our youth, we won’t need to rely so heavily on overseas talent. We can cultivate a generation of homegrown players who are just as skilled, if not more so,” he stated.

 Yakubu reflected on his own journey, emphasizing the role sports played in his life. “Growing up, sports were our outlet and our hope. They allowed us to dream beyond our circumstances,” he said.

He said his commitment to giving back stems from his personal experiences on the basketball court, which shaped his path to success.

He said the foundation’s initiative is particularly aimed at addressing the lack of resources for young athletes in Nigeria.

“We had talent but lacked the systems to nurture it. This camp aims to bridge that gap,” Yakubu explained.

He drew comparisons to the United States, where significant investments are made in grassroots sports to support young talent. He said his primary objectives is to provide mentorship and guidance.

“It’s about preparing these young players not just for the game, but for the academic and regulatory challenges they’ll face if they want to play at the next level,” he noted.

He emphasized that empowerment goes beyond basketball; it encompasses academic and life skills as well. Organizing the camp presents challenges, including securing sponsorship.

“Sponsorship is always a major issue, but I believe that with continued effort and support, we can overcome these hurdles,” he stated, expressing optimism about future collaborations and community involvement. 

Yakubu called for broader community support, urging parents and families to engage actively.

“I want to see parents proudly watching their children. Your presence can make all the difference in their confidence and motivation,” he urged, emphasizing the importance of a supportive environment for young athletes.

He said the Mango Foundation aims to address systemic issues in Nigerian basketball, including favoritism and a lack of opportunity for talented players.

“Basketball should be a meritocracy—those with talent and work ethic should be given the chance to succeed,” Yakubu asserted.

He said he envisions a system where hard work is rewarded regardless of background.

 Looking ahead, he said the foundation has ambitious goals, including securing scholarships for young players to study abroad.

“We want to provide opportunities for these kids to attend schools without the financial burdens that often hold them back,” Yakubu said, highlighting the potential for sports and education to work hand in hand.

 As the camp approaches, he said he remains committed to fostering a sense of community. “Together, we can build a future where every child with a dream has the chance to achieve it,” he said, emphasizing the lasting impact of the initiative on Nigeria’s youth and basketball landscape.

He said with strong support from local communities our sponsors and stakeholders, the Mango Foundation’s basketball camp is poised to make a significant difference in the lives of young athletes across Nigeria, fostering a culture of growth, opportunity, and success.

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