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Nilayo Sports To Market Team Nigeria At 2020 Tokyo Olympic

Published

6 years ago

February 24, 2020

The Gleamer

….We will meet the target-Olopade

…Extol Minister on Sports Development

Joel Ajayi

As the 2020 Olympic fiesta in Tokyo, Japan draw nearer, the company known as Nilayo Sports will be a marketing sponsorship brand for the team Nigeria to have a successful outing come July this year.

Speaking on Monday in Abuja the Chairman of the Nilayo Sports and former Commissioner of Sports in Ogun State South West, Mr. Bukola Olopade promised that the company will meet the target and even surpass the target.

Olopade who extolled the ministry under the leadership of the Minister Mr. Sunday Dare expressed that arrival of Mr Dare remain the best time for sports entrepreneurs.

According to him, the target has been given and we are convince, we can reach that target and pass it.

“Marketing job for Olympic are not just started, we have been working behind the scene talking to stakeholders and some of the strategies we will soon be unveil to the media, I have convince that we still have enough time to raise money for the team Nigeria but don’t not forget the adoption initiative of ministry it is gaining ground every day.

“I believe as I have been telling people that this is going to be the best time for sports entrepreneurs because we have a prosperity which in the Minister for sport that we can market, sports look good now in the eyes, it look good in terms of implementation from the angle of the leadership which what private sector tend to look at.

At Nilayo sports we are grateful to the Ministry of sports for giving us the opportunity for marketing team Nigeria for the Tokyo 2020 and we are looking forward to it, like I said it promises to be a good experience because we have leadership in the ministry of sports to make it easy and seamless to market Nigeria.

When asked to disclose how much target given; He replied: “Sponsorship is business, when you sign a contract they are like NDA’s you can’t not just go out and mentioning it, I know media like figure but the truth is we have to be professional in our consciousness, and the way we do things.”

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Nigeria’s Historic Bid for the 2030 Commonwealth Games: A Call for National and Global Support

Published

1 week ago

September 30, 2025

The Gleamer

Joel Ajayi

Nigeria is poised to make history as it seeks to host the Centenary Commonwealth Games in 2030, a monumental opportunity that promises to transform the nation’s economy, infrastructure, and global standing.

More than a sporting spectacle, the Games would serve as a catalyst for development across multiple sectors, leaving behind a legacy of national pride and sustainable growth.

The benefits of hosting the Games extend far beyond the sports arena. Nigeria stands to gain both empirical and non-empirical advantages, with direct, indirect, and induced impacts that will touch every corner of society. Infrastructural development will take center stage, with new facilities such as indoor sports halls, conference centers, and improved road networks reshaping urban landscapes while strengthening the nation’s capacity to host future international events.

Economic growth is another significant dividend. Over 10,000 jobs are expected to be created, spanning construction, facility management, event planning, and tourism services.

The hospitality industry will undergo major improvements as hotels and resorts are upgraded to meet international standards, while local restaurants, lounges, and tourist attractions will see a surge in patronage from international visitors. Small and medium enterprises, particularly in the transport, finance, and food service sectors, will become some of the greatest beneficiaries, as the Games generate new demand and expand opportunities for local businesses.
The Commonwealth Games will also accelerate the growth of Nigeria’s sports industry.

Investments in training facilities, coaching, and talent development will inspire a new generation of athletes, ensuring long-term benefits that extend beyond 2030, a major focus of the President Bola Tinubu administration.
At the same time, the process of preparing for the Games will create opportunities for Nigerians to learn new crafts, acquire technical skills, and engage in global-standard event management, thereby strengthening human capacity and innovation across industries.

Mallam Shehu Dikko, Chairman of the Nigeria Sports Commission, and Hon. Bukola Olopade, the Director General, have been widely recognized for their tireless and visionary leadership in repositioning Nigeria’s sporting sector.

Their commitment to facilitating infrastructural development and strengthening grassroots sports development has laid the foundation for Nigeria’s bold bid to host the 2030 Commonwealth Games. Under their leadership, the NSC is fostering strategic partnerships and driving innovation in sports administration, they have demonstrated the nation’s readiness to stage an event of such global magnitude.

Beyond the tangible gains, the hosting of the 2030 Commonwealth Games carries profound symbolic value. It would be a moment of unity and pride, a chance for Nigeria to showcase its cultural richness, resilience, and excellence to the world.
As a centenary edition, the Games would stand as a historic milestone not just for the Commonwealth but for Nigeria itself, cementing its place on the global stage as a capable, ambitious, and forward-looking nation.

The gains from hosting the Commonwealth Games can never be undermined or overemphasized. This is Nigeria’s time to step forward and show the world our resilience, and excellence. We call on every Nigerian, across sectors and communities, to support this noble aspiration.

Nigeria’s pursuit of the 2030 Commonwealth Games is a vision for transformation, a blueprint for national development, and a legacy project that will inspire generations to come.

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