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Minister Tasks NTDC on Promotion of Tourism in Nigeria

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The Minister of Information and Culture, Alhaji Lai Mohammed, has tasked the Nigerian Tourism Development Corporation (NTDC) to adopt creative ways of actualizing its mandate of developing and promoting tourism in Nigeria, with a view to attracting tourists to the country.

The Minister gave the charge when he paid a working visit to the NTDC headquarters in Abuja on Tuesday to kick-start his tour of agencies under his ministry.

“The truth of the matter is that NTDC is not just the apex organization for tourism, it’s actually at the centre of all these tourism activities and when you look at your Act, it actually mandates you to develop, promote and market tourism in Nigeria.

”In other words, you are the chief marketer of Nigeria in terms of bringing in people from outside to see what we have been blessed with and also encouraging people locally to see what they have been blessed with,” he said.

Alhaji Mohammed, who was accompanied by the Permanent Secretary in the ministry, Deaconess Grace Isu Gekpe, said it is important for the NTDC to understand its pivotal role in coordinating all the activities in the tourism sector, and to realize its huge potential in view of its capacity to create employment and contribute immensely to the nation’s Gross Domestic Product (GDP).

He stressed the need for the NTDC to appreciate that tourism is beyond mere sightseeing as it encompasses the entire creative industry, which includes film, music, gastronomy, fashion, photography and monuments.

“There are many reasons why people should come to Nigeria. We are a country of colours. We are a country of about 250 ethnic groups and each with its ownhistory, its own culture and we are blessed with miles and miles of beaches. We have an almost all-year round good weather.

“We have been blessed with a film industry which is number two in the
entire world. We have been blessed with a music industry that has
become global,” the Minister said.

Alhaji Mohammed, who noted that the film industry is the least untapped with only 51 cinema houses and less than 200 screens for a population of about 200 million people, urged the NTDC to strive to attract investments that will raise the number of cinema houses to 1000 and at least 6000 screens in order to turn the film industry into a money spinner.

“This is where I think the NTDC will need to work even more closely with the ministry so that we can actually actualize the potentials of this industry and make it not just the fastest growing sector of the economy of Nigeria but also increase its contribution to the GDP from1.24% to 3 or 3.5%,” he said.

In his remarks, the Director General of the NTDC, Mr. Folorunsho Coker, said it is important to have a legal framework to harness the potential of the tourism sector as a deliberate policy to develop the sector.

He solicited the support of the ministry, especially in utilizing its Information platforms to promote tourism at a global scale.

Mr. Coker later took the Minister on a brief tour of some of the facilities at the NTDC headquarters

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Olawande’s 21st Century Skills initiative, A Move Towards Re-fertilization Of Nigerian Youths

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By Joel Ajayi

Transforming the Nigeria youths to equip the current and future generations with 21st century skills is important. The Africa and National Youth Day 2024 is therefore a historic moment to put a need 21st century skills at the forefront toward the the growth and development of all.

Nigeria as a nation has made meaningful progress in education over the past 60 years, with more girls in school and more students in Higher education system than ever before.

Reports showed that School completion rates have increased from 2000 to 2022 at all levels.

Still, these gains are insufficient to prepare Nigerians youth for the 21st century and its fast-changing professional landscape. By 2030, roughly 60 million jobs iin Nigeria and 230 million in Africa will demand digital skills. Classroom practices must shift to meet these future employability needs and nurture creativity, critical thinking and problem-solving.

Nigeria recorded the largest population of young people in the continent of Africa that means a 21st century skills is critical to to equip the current and future generations.

Based on this, Minister of Youth Development, Comrade Ayodele Olawande who has been promoter and advocate of digital skiill even before he became Minister has once again initiate digital literacy programmes, technical skills empowerment and leadership insight and urged young people to actively develop and adopt crucial 21st-century skills to effectively combat the rising issue of unemployment.

When he was Minister Youth for State, he introducing the Youth Development Fund to support young entrepreneurs, implementing the Youth Empowerment Program, training over 10,000 young people in vocational skills, establishing the Youth Mentorship Initiative, pairing young people with experienced professionals, and developing the National Youth Policy, providing a framework for youth development.

He also initiated the “One Youth One Ward” initiative to tackle drug abuse, established the Youth Innovation Hub, hosted the National Youth Conference, rolled out the Youth Volunteer Program, fostered partnerships with private sector organizations amongst others.

He has implement innovative programs, foster strategic partnerships, and demonstrated unwavering commitment to inclusivity and equal opportunities.

Now Minister of Youth without doubt has been at the forefront of this journey, demonstrating unwavering dedication to empowering Nigerians youth even from his school days.

Comrade Ayodele Olawande made this appeal today in Abuja during the Africa and National Youth Day Celebration with the theme : ‘ Educate an African Fit for the 21st Century’ and sub-theme: ‘Building a Resilient Education System: A New Hope for Nigerian Youth’,

He said such skills like critical thinking, digital literacy, and effective communications are essential tools for navigating the increasingly competitive job markets.

Olawande strongly advocated for the youth of Nigeria to prioritize the investment of their time and put efforts in developing a diverse range of essential skills and competencies by actively engaging in the pursuit that can significantly enhance their employability that will make them attractive candidates before their potential employers.

According to the Minister, “acquiring these skills will equip youth to confidently navigate the complexities and demands of an increasingly competitive job market, where adaptability and innovation are crucial. This proactive approach plays a vital role in addressing the rising unemployment crisis that has been affecting many young Nigerians today.”

“Through dedicated skill development, they can not only improve their job prospects but also lay the groundwork for sustainable career growth and success in the long run. In this rapidly evolving economic landscape, embracing continuous learning and professional development is not just beneficial; it is essential for achieving one’s career aspirations,” he explained.

The Minister further explained that the theme, “Educate an African Fit for the 21st Century,” serves as a powerful endorsement of the One Youth Two Skills initiative, adding that it will foster practical skills alongside formal education.

Olawande stated : “This initiative aims to empower youth and create sustainable employment opportunities. Ultimately, the initiative is a key component of the Renewed Hope Agenda, which seeks to eliminate unemployment and promote economic growth across the continent”.

In his paper presentation, Professor Ahmed Adamu, a lecturer at Nile University, Abuja, stated that by next year, 85 million jobs will be lost due to technological advancements, while 97 million new jobs are expected to be created.

Professor Adamu stressed that the future job market will heavily favour those individuals who proactively seek to acquire new skills and adapt to the evolving technological landscape.

Adamu said that for one to go far in whatever they are doing, they must be self-disciplined, duly intelligent and have the consistency in learning.

However, the minister of Youth led the teaming youths on a road walk from the Ministry to BMO Event Centre to Celebrate Africa and National Youth Day.

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