Creative Industry
Runsewe Call For Unity As Creative Sector’s 13 sub-committees Begin Work Today
Ahead of the inauguration of the creative industry’s sub-committees on the post-COVID-19 initiative, the Director-General of the National Council for Arts and Culture (NCAC), Segun Runsewe, has urged collaboration among industry stakeholders to make Nigeria Africa’s enviable cultural and tourism destination.
A list of 13 sub-units for the Post-COVID-19 Initiative Committee on the Creative Industry has been released by NCAC ahead of their virtual inauguration at 11 am today, September 4, 2020.
The wide-range committees released by the initiative’s national secretariat include Tourism/Hospitality, Performing Arts, Visual Arts, Writers and Publishers, Entertainment, Musicians, Motion Pictures, Exhibition Organisers, Fashion Industry, and Industry Reporters.
Others are Digital Marketing and Content Development, Institutional Representation and Creative Industry Finance Support Group.
Runsewe, who is also the chairman of the Central Working Committee, said the committees’ duties are to evaluate reports of the creative committee and indicate peculiar sectorial challenges.
They are also to suggest immediate and long-term implementation designs, recommend action plans that will galvanize the sector to improve service delivery, and suggest tax relief and waivers that could benefit all stakeholders.
According to him, the committees’ virtual inauguration today will kick start the practical phase of the implementation agenda. He urged all hands on deck to deliver a brand new industry built on solid ground.
“We are doing our best from here, believing that the sub-committees captured all sectors and segments of the industry,” Runsewe said. “We, therefore, expect very well-thought-out feedback and enjoin all those privileged to be members not to think themselves above others but work and behave as true representatives of the sectors listed
Courtesy of Metrofile
Creative Industry
FG Backs MyCityApp Launch of 100-Day Tourism Calendar to Drive $100bn Economic Growth
Joel Ajayi
The Federal Government has thrown its weight behind the launch of MyCityApp, a Nigerian city discovery and tourism platform designed to aggregate festivals, concerts, cultural events and lifestyle experiences into a single digital calendar.
The platform, which flags off the 100-Day Tourism Calendar, was unveiled on Monday at the Ember2Remember National Stakeholders’ Conference in Victoria Island, Lagos, with the initiative targeting Nigeria’s estimated $100 billion tourism and creative economy opportunity.
In a statement issued on Tuesday in Abuja by the Media and Publicity Adviser to the Minister of Art, Culture, Tourism and the Creative Economy, Nneka Ikem Anibeze, the ministry said the conference was aimed at mobilising public and private stakeholders to transform the September-to-December festive period into jobs, investment and economic growth.
Speaking at the unveiling, the Minister, Hannatu Musa Musawa, said millions of visitors travel across Nigeria every year to celebrate, reconnect and experience the country’s diverse culture, stressing that the festive season could be deliberately organised and monetised to strengthen tourism’s contribution to the economy.
“This initiative is about moving beyond the traditional concept of a festive season. It is about deliberately organising, packaging, promoting, and monetising one of the most economically active periods in our national calendar,” Musawa said.
She noted that every visitor generates economic activity across several sectors, including aviation, transportation, hospitality, restaurants, entertainment, retail, technology, artisans and local communities.
The Minister commended MyCityApp Chief Executive Officer, Mrs Ifeoma Chukwu, for her vision and commitment to the initiative.
She urged state governments, event organisers, tourism operators, hospitality businesses and other stakeholders to list their festivals, concerts, exhibitions, food experiences, cultural celebrations, fashion and sporting events on the national calendar.
Musawa said the platform would enable Nigerians, members of the diaspora and international visitors to discover tourism and entertainment experiences across the country from a single, credible source.
Earlier, Chukwu said Nigeria’s rich cultural heritage and creative sector provided enormous opportunities for tourism-driven economic growth.
She cited the contributions of tourism to the economies of countries such as Spain, France and the United States, arguing that Nigeria could equally build a $100 billion tourism economy.
Also present were Lagos State Commissioner for Tourism, Arts and Culture, Toke Benson-Awoyinka; Enugu State Commissioner for Culture and Tourism, Ugochi Madueke; NCAC Director-General, Obi Asika; National Gallery of Art Director-General, Ahmed Sodangi; ARCON Director-General, Dr Olalekan Fadolapo; and MTN Nigeria CEO, Dr Karl Toriola.
MyLagosApp and MyCityApp will serve as the digital engines of the calendar, distributing events through a 360-degree media ecosystem to audiences in Nigeria and the diaspora.
Stakeholders were encouraged to upload their events on MyCityApp to participate in the national tourism calendar urging them to upload events on http://www.MyCityApp.io.
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