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Culture and Tourism

Benue State Donates Facilities For Take Off Of NIHOTOUR Zonal Campus In Makurdi

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Joel Ajayi

The Minister of Information and Culture Alhaji Lai Mohammed has described the successful handing over of structures and facilities to the Federal Government for the take-off of the North Central Zonal Campus of the National Institute for Hospitality and Tourism (NIHOTOUR) as a promise made and promise kept by the Benue State Government.

Alhaji Lai Mohammed who made the statement at the official handing over of the facilities in Makurdi said tourism has assumed an extraordinary growth globally because it is a major catalyst for economic growth and social development of most countries with its attendant spiral effects along the long line of its value chain

 

He further said that one of the prerequisites for the tourism industry to flourish and play the desired role in the socio-economic development of the country is the availability of trained personnel to run the sector, noting that this is what informed the setting up of NIHOTOUR by the federal government with the mandate of providing skill proficiency, technical upgrading and professional based education for the hospitality, travel and tourism industries for both Nigeria and the West Africa Sub-region.

The Minister who was visibly impressed, expressed the appreciation of the federal government to the government and people of Benue state for making the desire to establish the North Central Zonal Campus of the Institute a reality and called for renewed understanding between states, organized private sector and the federal government in the efforts to transform the socio-economic growth of Nigeria through tourism.

He reiterated the determination of his Ministry to develop, project and showcase the country’s tourism potentials and endowments because the benefits derivable therein are enormous in revenue generation, job creation, wealth redistribution, infrastructural development, and inter-sectorial linkage incentives.

In his address at the occasion, the Governor of Benue State, Dr. Samuel Ortom who was represented by the Deputy Governor Engr. Benson Abounu stated the resolve of his administration to tap into the potentials of tourism products and activities that the state is endowed with to grow the economy and better the social activities of the people of Benue state.

Governor Ortom said the handing over of the magnificent edifice to the federal government for use by NIHOTOUR was informed by the desire of his government to create the needed platform for youth empowerment and skill acquisition which the training center will offer youths of the state as well as states within the North Central Zone to grow the economy through hospitality and the tourism industry.

Alhaji Nura Sani Kangiwa, Director General of NIHOTOUR had earlier in his speech stated that the dearth of needed skilled and trained manpower to run the hospitality and travel-tourism industry in the country is responsible for the stunted growth and development of the industry, adding that with NIHOTOUR in place, it has the capacity to overturn the trends for the best to develop the sector.

He said the choice of Benue state as the Zonal Campus and Headquarter of the North Central Zone of the Institute was informed by the place of Benue state not only as the food basket of the country but a tourism haven of Nigeria and urged the state to explore the tourism potentials the state is endowed with to grow its internally generated revenue to boost its economy.

Kangiwa pointed out the need for the state to produce its tourism development master plan which will be a guide in the appropriate development of the state’s tourism endowments in line with global best practices.

 

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Culture and Tourism

Awakan Marks First Anniversary as NTDA DG, Charts New Course for Tourism Sector

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Joel Ajayi

As the Nigerian Tourism Development Authority (NTDA) enters its second year under the leadership of the Director-General, Mr. Ola Awakan, the focus will remain on building partnerships and converting Nigeria’s tourism assets into greater opportunities for investment and accelerated economic growth.

That simple message framed the one year scorecard presented on Wednesday by Mr. Awakan during NTDA Tourism Week 2026 and activities leading to World Tourism Day held in Abuja.

“Nigeria does not lack tourism assets,” Awakan said. “What is required is a system that connects these assets to investments, jobs, technology, enterprise and sustainable economic value.” He added.

Reeling out his scorecard, Awakan observed that over the past year, the Authority concentrated on stakeholder engagement, innovation, investment facilitation, digital transformation, destination marketing, tourism intelligence and institution building.

He explained that efforts have been made towards deeper collaboration with government institutions, traditional institutions, private-sector operators, development partners, financial institutions, professional bodies, communities and international partners.

On the digital front, the NTDA boss said the Authority has advanced NITOUREY, a dedicated tourism streaming platform and content ecosystem meant to take Nigerian destinations, culture and experiences to wider audiences, in alignment with this year’s World Tourism Day theme, “Digital agenda and artificial intelligence to redesign Tourism”.

He also identified Naija Flavour as a flagship project to position Nigerian cuisine as both a tourism asset and a tool for cultural diplomacy, linking tourism to Nollywood, music, fashion, food, festivals and digital creativity.

Speaking further, Awakan reiterated that the NTDA is also digitising tourism enterprise accreditation and regulatory processes while developing a grassroots tourism framework to identify, document and promote assets across Nigeria’s 774 local government areas.

Internationally, NTDA has expanded ties with tourism institutions, diplomatic missions, development partners and global organisations on technical cooperation, investment, destination marketing, capacity building, cultural diplomacy and market access.

The NTDA helmsman however recognised that challenges remain such as infrastructure gaps, weak tourism data, limited connectivity to some destinations, security concerns in certain locations, regulatory compliance shortfalls and the need for stronger private-sector participation.

Awakan remained positive looking ahead with his priorities including the mobilisation of more tourism investment, accelerating the development of viable assets, expanding domestic and international marketing through deeper digital transformation, strengthening regulation, increasing community participation, building capacity of tourism professionals and deepening partnerships with international tourism institutions.

The DG also announced plans for the expanded Naija Flavour International Tourism Expo to be unveiled in Abuja later this year making it the ultimate platform aimed at drawing international participation, investors and development partners into the sector.

While thanking President Bola Tinubu GCFR for giving him the opportunity to serve, he added that, “One year in office is not the destination. It is a checkpoint,” reiterating that the next phase would require stronger partnerships, greater investment and sustained institutional commitment.

Earlier, the Director of Marketing and Promotion of NTDA Mr. Olufemi Akinyele, said the milestone was being marked as part of NTDA Tourism Week, which began with a road walk and a guided tour of Abuja under the theme “Digital Vibes, Nigerian Pride: Celebrating Tourism, Culture and People.”

Government and industry representatives at the event congratulated the Director General and commended the Authority’s increased engagement with tourism stakeholders.

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