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Creative Industry

Kangiwa Pledges Support to Pageant Contests As An Arm Of Creative Arts

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Director-General, National Institute for Hospitality and Tourism (NIHOTOUR), Alhaji Nura Sani Kangiwa has stated that the Creative Art Industry is one of the most vibrant activity sub-sectors of the tourism industry requiring the support and collaborations of relevant institutions of both public and private sectors of the country to grow and develop the industry.

Alhaji Kangiwa who made the statement when he received in audience, Miss Uwah Edidiong Ezekiel-the Most Beautiful Face Southern Nigeria, in his office, said the beauty pageant industry is part of the Creative Arts that offers youths the platform to showcase their talents in a variety of ways that make them functional citizens contributing their quota for the progress and development of the country.

He said NIHOTOUR as the apex public sector institution saddled with the responsibility of capacity building and offering skilled training of different grades and cadres in the country’s hospitality and the travel-tourism industry is willing to support and collaborate with Miss Uwah Ezekiel to participate at all levels of beauty contests both at home and abroad and succeed as well as achieve her dream goal of becoming the most beautiful beauty pageant worldwide.

Kangiwa posited that NIHOTOUR does not have the financial muscle to offer funds in her beauty contest quests, but will endorse her bids and solicit for her the goodwill and financial wherewithal to pursue her career in local and global contests for the coveted crown of either the most beautiful face, most beautiful girl, etc. from public and private sector organizations, individuals and corporate bodies.

 

Earlier in her address, Miss Uwah Edidiong from Akwa Ibom state and current crown holder of the Most Beautiful Face Southern Nigeria 2020 which she won in Lagos, September 2020, said she was at NIHOTOUR to seek the support and collaboration of the Director-General in her contest and quest for Ms. International World 2021 Crown back to Nigeria as well as to request him to serve as the Patron of her organization under the auspices of the Most Beautiful Face of Southern Nigeria in view of his pedigree of philanthropic gestures and outstanding contributions to humanity.

Miss Edidiong said she sees her crown and office as a call to serve humanity with the clear vision to rebrand the dented and lost image of beauty pageants and to share in the vision of societal growth through the offering of aids and assistance to orphanage homes, the less privileged in the society as well as in skill acquisitions in various trades and professions, especially of the Programs and Courses offered by NIHOTOUR

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Creative Industry

FG Backs MyCityApp Launch of 100-Day Tourism Calendar to Drive $100bn Economic Growth

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Joel Ajayi

The Federal Government has thrown its weight behind the launch of MyCityApp, a Nigerian city discovery and tourism platform designed to aggregate festivals, concerts, cultural events and lifestyle experiences into a single digital calendar.

The platform, which flags off the 100-Day Tourism Calendar, was unveiled on Monday at the Ember2Remember National Stakeholders’ Conference in Victoria Island, Lagos, with the initiative targeting Nigeria’s estimated $100 billion tourism and creative economy opportunity.

In a statement issued on Tuesday in Abuja by the Media and Publicity Adviser to the Minister of Art, Culture, Tourism and the Creative Economy, Nneka Ikem Anibeze, the ministry said the conference was aimed at mobilising public and private stakeholders to transform the September-to-December festive period into jobs, investment and economic growth.

Speaking at the unveiling, the Minister, Hannatu Musa Musawa, said millions of visitors travel across Nigeria every year to celebrate, reconnect and experience the country’s diverse culture, stressing that the festive season could be deliberately organised and monetised to strengthen tourism’s contribution to the economy.

“This initiative is about moving beyond the traditional concept of a festive season. It is about deliberately organising, packaging, promoting, and monetising one of the most economically active periods in our national calendar,” Musawa said.

She noted that every visitor generates economic activity across several sectors, including aviation, transportation, hospitality, restaurants, entertainment, retail, technology, artisans and local communities.

The Minister commended MyCityApp Chief Executive Officer, Mrs Ifeoma Chukwu, for her vision and commitment to the initiative.

She urged state governments, event organisers, tourism operators, hospitality businesses and other stakeholders to list their festivals, concerts, exhibitions, food experiences, cultural celebrations, fashion and sporting events on the national calendar.

Musawa said the platform would enable Nigerians, members of the diaspora and international visitors to discover tourism and entertainment experiences across the country from a single, credible source.

Earlier, Chukwu said Nigeria’s rich cultural heritage and creative sector provided enormous opportunities for tourism-driven economic growth.

She cited the contributions of tourism to the economies of countries such as Spain, France and the United States, arguing that Nigeria could equally build a $100 billion tourism economy.

Also present were Lagos State Commissioner for Tourism, Arts and Culture, Toke Benson-Awoyinka; Enugu State Commissioner for Culture and Tourism, Ugochi Madueke; NCAC Director-General, Obi Asika; National Gallery of Art Director-General, Ahmed Sodangi; ARCON Director-General, Dr Olalekan Fadolapo; and MTN Nigeria CEO, Dr Karl Toriola.

MyLagosApp and MyCityApp will serve as the digital engines of the calendar, distributing events through a 360-degree media ecosystem to audiences in Nigeria and the diaspora.

Stakeholders were encouraged to upload their events on MyCityApp to participate in the national tourism calendar urging them to upload events on http://www.MyCityApp.io.

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