Creative Industry

Smartmark Limited Open new Tommy Hilfiger store in Abuja

Published

5 years ago

October 23, 2021

Joel Ajayi

On the 22nd of October, 2021Tommy Hilfiger officially opened its doors in the Federal Capital Territory of Most populous nation Nigeria with the aim to provide a remarkable everyday shopping experience for people living in Abuja and its environs.

Smartmark Limited is a leader in the fashion retail space in Nigeria and West Africa with over 70 stores in Nigeria and Ghana.

Tommy Hilfiger, owned by PVH Corp [NYSE: PVH], in partnership with Smartmark LTD who remain biggest Fashion Retailer in Nigeria and West Africa opened a new TOMMY HILFIGER store in Abuja, Nigeria on Friday in Abuja.

The store is located at Bala Sokoto Way in the at the heart of Jabi Lake Mall, one of Nigeria’s largest shopping centers offering international brands is now available to customers, friends, and clients irrespective of classes to have access to quality cloth products.

Speaking at the opening of the store, with ambience portrays finesse and sophistication on Friday in Abuja the CEO of smart mark limited Mr John Onyeoguzoro expressed the convenience and value Customers will enjoy shopping at the store.

He expressed that Tommy Hilfiger is committed to drive the fashion forward for good.

According to him, the design concept takes reference from the nautical lifestyle, one of Tommy Hilfiger’s long-time sources of inspiration. The theme is reflected in walnut accents, minimalist white lacquered details and customized polished steel elements.

“Additional design elements include light oak flooring, custom TOMMY HILFIGER jacquard and chevron patterned rugs, mid-century light fixtures, and pops of the brand’s red, white and blue signature colors.

“The store opens showcasing a variety of men’s and women’s sportswear from the Fall 2021 TOMMY HILFIGER collections, including accessories and footwear. The collection includes statement makers from the brand’s archives, seamlessly blending modern prep with iconic heritage pieces. Building on Tommy Hilfiger’s ambitious sustainability mission to Waste Nothing and Welcome All, the range includes elevated products made using more sustainable methods and materials.

“There are over 2,000 TOMMY HILFIGER stores in over 100 countries worldwide including global flagships in four additional locations: Brompton Road, London; Omotesando, Tokyo; Regent Street, London; and Schadowstraße, Düsseldorf.

In Nigeria, you can shop Tommy Hilfiger at the Palms Mall and Ikeja City Mall in Lagos, Port-Harcourt Shopping Mall in Port-Harcourt and the recently opened Tommy Hilfiger store at Jabi Lake Mall.”

Giving hints About Tommy Hilfiger, CEO said: “With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups.

“Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kids-wear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage.

“The TOMMY JEANS product line consists of Jeanswear and footwear for men and women, accessories, and fragrance amongst others.”

He said: “PVH is one of the world’s largest and most admired fashion companies, connecting with consumers in over 40 countries.

“Our global iconic brands include Calvin Klein and Tommy Hilfiger Our 140-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That’s the Power of Us. That’s the Power of PVH.

“Apart from Smartmark’s huge presence in the bricks and mortar space, Smartmark has a digital/e-commerce platform ffstores.com with an Omni-channel that affords our loyal customers to buy online at hugely discounted prices and convenience of 24hrs delivery anywhere in Nigeria and Ghana and an option to pick from any of our 70 stores pan Nigeria and in Ghana.”

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Creative Industry

FG Backs MyCityApp Launch of 100-Day Tourism Calendar to Drive $100bn Economic Growth

Published

2 weeks ago

September 15, 2026

The Gleamer

Joel Ajayi

The Federal Government has thrown its weight behind the launch of MyCityApp, a Nigerian city discovery and tourism platform designed to aggregate festivals, concerts, cultural events and lifestyle experiences into a single digital calendar.

The platform, which flags off the 100-Day Tourism Calendar, was unveiled on Monday at the Ember2Remember National Stakeholders’ Conference in Victoria Island, Lagos, with the initiative targeting Nigeria’s estimated $100 billion tourism and creative economy opportunity.

In a statement issued on Tuesday in Abuja by the Media and Publicity Adviser to the Minister of Art, Culture, Tourism and the Creative Economy, Nneka Ikem Anibeze, the ministry said the conference was aimed at mobilising public and private stakeholders to transform the September-to-December festive period into jobs, investment and economic growth.

Speaking at the unveiling, the Minister, Hannatu Musa Musawa, said millions of visitors travel across Nigeria every year to celebrate, reconnect and experience the country’s diverse culture, stressing that the festive season could be deliberately organised and monetised to strengthen tourism’s contribution to the economy.

“This initiative is about moving beyond the traditional concept of a festive season. It is about deliberately organising, packaging, promoting, and monetising one of the most economically active periods in our national calendar,” Musawa said.

She noted that every visitor generates economic activity across several sectors, including aviation, transportation, hospitality, restaurants, entertainment, retail, technology, artisans and local communities.

The Minister commended MyCityApp Chief Executive Officer, Mrs Ifeoma Chukwu, for her vision and commitment to the initiative.

She urged state governments, event organisers, tourism operators, hospitality businesses and other stakeholders to list their festivals, concerts, exhibitions, food experiences, cultural celebrations, fashion and sporting events on the national calendar.

Musawa said the platform would enable Nigerians, members of the diaspora and international visitors to discover tourism and entertainment experiences across the country from a single, credible source.

Earlier, Chukwu said Nigeria’s rich cultural heritage and creative sector provided enormous opportunities for tourism-driven economic growth.

She cited the contributions of tourism to the economies of countries such as Spain, France and the United States, arguing that Nigeria could equally build a $100 billion tourism economy.

Also present were Lagos State Commissioner for Tourism, Arts and Culture, Toke Benson-Awoyinka; Enugu State Commissioner for Culture and Tourism, Ugochi Madueke; NCAC Director-General, Obi Asika; National Gallery of Art Director-General, Ahmed Sodangi; ARCON Director-General, Dr Olalekan Fadolapo; and MTN Nigeria CEO, Dr Karl Toriola.

MyLagosApp and MyCityApp will serve as the digital engines of the calendar, distributing events through a 360-degree media ecosystem to audiences in Nigeria and the diaspora.

Stakeholders were encouraged to upload their events on MyCityApp to participate in the national tourism calendar urging them to upload events on http://www.MyCityApp.io.

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