Sports

NFF, Pamodzi warn corporates and businesses to desist from intentional, deliberate and deceptive advertising

Published

3 years ago

January 16, 2022

The Nigeria Football Federation and its marketing consultants, Pamodzi Sports Marketing Limited on Sunday issued a stern warning to all businesses and corporates engaging or planning to engage in ambush marketing and intentionally deceptive advertising around the Super Eagles’ campaign at the 33^rd Africa Cup of Nations in Cameroon to desist or face legal battles.

Chairman/Chief Executive of Pamodzi Sports Marketing Limited, Chief Mike Itemuagbor said the NFF and his company are irked by the activities of some corporates who have opted to surreptitiously reap where they did not sow by identifying with the Super Eagles’ brand in an illegitimate and contemptible manner.

“We have seen one company calling itself ‘PopCola’ and intentionally using the Super Eagles’ group photo for newspaper advertisement, and relating it to the Africa Cup of Nations in Cameroon. It is a dastard move and they should be ready to face a legal battle if they do not tender public apology within the next 48 hours and desist from such chicanery. Another company calls itself ‘Trophy’ and did a similar ambush and deceptive advertising intentionally.

“For the avoidance of doubt, Coca-Cola is the official soft drinks partner of the NFF and the Super Eagles and the company and brand with the legitimate right to identify with the team. This is the company that has kept faith with the NFF and the Super Eagles during good and tough times and should reap where they have sowed.

“In the same vein, Nigerian Breweries PLC is the company and 33 Export is the brand that can so identify with the Super Eagles as the official beer. This company and the product in question have done tremendously well in sticking with the NFF and the Super Eagles through thick and thin. We will not sit idly while undeserving businesses are trying to identify with the team because it is doing well, at the expense of those worthy corporates who have collaborated and partnered with the NFF over the years.”

NFF’s Director of Communications, Ademola Olajire added that the Federation will not take kindly to further acts of ambushing or intentional deceptive advertising from individuals or businesses that have not contributed in any way to the team’s preparations for the 33^rd Africa Cup of Nations or previous championships and tournaments for that matter.

“The NFF is indignant at the activities of companies that are involved in this unwholesome business. We have noted those who have ran foul of the fine tenets of marketing and have briefed our lawyers accordingly. Any further infractions will simply complicate matters for such businesses and corporates.

“Some corporates and organizations chose to partner with, and collaborate with the NFF for the good of the National Teams and we recognize, appreciate and applaud their investments and efforts. We will not keep quiet while their rights are being stealthily hijacked by some businesses who have no prior relationship with the NFF or the Super Eagles.”

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Sports

NNL Chairman Promises Exciting Second Stanza

Published

1 hour ago

March 21, 2025

The Gleamer

The Chairman of the Nigeria National League (NNL) has assured fans and stakeholders of a more competitive and well-organized second stanza of the season.

Speaking on Friday in Abuja at the 2025 Next Level Scouting event, held at the Turf Arena, Central Business District, Aluo emphasized that the league is committed to maintaining high standards.

The scourting event, organized in partnership with USYAK Academy, attracted over 10 scouts from around the world, all keen on discovering future football stars.

Aluo acknowledged that while the first stanza of the league had been successful, the second phase would be more challenging due to increased competition and desperation among clubs.

“We know the second stanza will be more difficult because desperation sets in. That’s why we need to closely monitor matches, ensuring officiating remains as fair and transparent as it was in the first phase. Clubs that deserve to win should win, whether playing at home or away.”

“Like in the first stanza, all our matches will be live on television and streaming platforms. We also want to improve match venues—some of the pitches are not up to standard.We’ve given clubs until the 28th of this month to upgrade their pitches or relocate to better venues because we want matches played in TV-friendly stadiums.”

Aluo praised referees for their efforts in ensuring credible officiating, which has contributed to the league’s growing popularity.

“I want to commend the referees for their job. It may not be 100% perfect, but officiating has been very good.

“Fans have also been wonderful, and their enthusiasm is attracting more people to NNL matches. We’re seeing crowds at NNL games almost as much as in the Nigeria Premier Football League (NPFL). That’s a great sign for our growth.”

Regarding the NNL Super 8, Aluo confirmed that while the venue is yet to be finalized, it will be announced before the end of the league season: “We’re happy with the progress of the league, and we believe the second stanza will be even better. As for the Super 8, the venue will be announced before the league concludes.”

He also expressed gratitude to the media for their role in promoting the league’s positive image: “I want to thank the media for their unwavering support. They have been instrumental in driving the league forward, and with their continued backing, we will take the NNL to the next level.”

With these assurances, fans can look forward to a thrilling and competitive second stanza, as teams battle for promotion, relegation and a place in the NNL Super 8.

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