Sports
IMC issues Practice Directive to NPFL Clubs on Marketing and Sponsorship deals
Joel Ajayi
In order to streamline marketing assets of the Nigeria Premier Football League (NPFL), the Interim Management Committee (IMC) has issued a practice directive to all participating clubs for entering into Sponsorship or Partnership deals and warned that contravening the set processes would attract sanctions.
In the practice directive issued Thursday and circulated to the clubs, the IMC said that “it has come to our attention that a number of NPFL clubs have entered into sponsorship arrangements without strict compliance to the provisions of the NPFL Framework and Rules”.
It further noted that while “clubs are entitled to enter into contract with Sponsors or Partners including for shirt sponsorship or advertisement, this can only be done subject to the prior approval of such contract by the NPFL management, as stated in Rule B11.8 of the NPFL Framework and Rules”.
The clubs attention was drawn to Rule B11.9 of the NPFL Framework and Rules, which provided that “All NPFL Clubs are obligated to notify the league office before commencing negotiation of such contracts and all contract terms and conditions between Clubs and Sponsors/Partners must be forwarded to NPFL for approval”.
On consequences for violation of the regulation, the IMC reminded the clubs of the provisions of”Rule B11.11 of the NPFL Framework and Rules which prescribes a sanction for each MatchDay in which defaulting clubs are in breach of Rules B11.8 and B11.9 of the NPFL Framework and Rules.”.
It urged any club whose sponsorship contract(s) is yet to be made available to the NPFL Secretariat to do so immediately by sending such contracts by email or physically to the office in Abuja within seven days of the receipt of this notice
Sports
Flamingos’ Historic World Cup Feat Draws Musawa’s Commendation
Joel Ajayi
The Minister of Art, Culture, Tourism and the Creative Economy, Hannatu Musa Musawa, has congratulated Nigeria’s U-17 women’s national team, the Flamingos, following their historic triumph at the 2026 FIFA U-17 Women’s World Cup in Morocco.
The Flamingos defeated Japan 2-1 in Saturday’s final at the Mohammed VI Football Complex in Rabat to claim Nigeria’s first title in the competition and make history as the first African nation to win the tournament.
Awawu Bashiru gave Nigeria the lead in the 39th minute before Oluebube Umejiaku extended the advantage two minutes after the restart. Japan’s Fuki Ito reduced the deficit in the 80th minute, but the Nigerian girls held on to secure a memorable victory.
In a congratulatory message was signed by Special Adviser on Media and Publicity to the Minister, Nneka Ikem Anibeze on Sunday in Abuja, Musawa described the achievement as a defining moment for Nigeria and a significant milestone for African women’s football, attributing the success to the team’s resilience, talent and determination.
“This is more than a trophy. It is a story of young Nigerian girls who refused to give up, who rose after defeat, and who carried the hopes of a continent to the top of the world,” she said.
The Minister noted that the Flamingos had broken new ground by becoming the first African team to win the FIFA U-17 Women’s World Cup. Nigeria also became the first African country to win both the men’s and women’s U-17 World Cup titles.
The team further achieved another remarkable feat by becoming the first side in the competition’s history to lose its opening match and eventually emerge champions.
Despite suffering a 2-1 defeat to Poland in their opening group-stage encounter, the Flamingos recovered impressively, recording six consecutive victories to lift the trophy.
Musawa particularly praised Umejiaku, who claimed the tournament’s Golden Ball award as the best player, and Bashiru for their crucial contributions in the final.
She also commended the entire squad for their discipline, teamwork and determination throughout the competition.
According to her, the victory demonstrates the creativity, courage and excellence of Nigerian youths on the global stage.
The Minister reaffirmed the Ministry’s commitment to celebrating and promoting the achievements and inspiring stories of young Nigerians who continue to bring honour to the country.
“Our girls have shown the world what Nigeria is made of. We celebrate you today, and we will continue to stand with you,” she added.
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