Sports

NNL Engages Matchroom Sports and Media As Strategic Brand Consultants

Published

3 years ago

August 2, 2023

Nigeria’s second tier football league, the Nigeria National League (NNL), has appointed leading Sports PR and Brand Development agency, MatchRoom Sports and Media, as its Strategic Brand Consultants.

MatchRoom will deliver strategic consultancy as the NNL seeks to boost its brand profile amongst key stakeholders across the country.

Speaking on the development, Chief Executive Officer of the NNL, Emmanuel Attah said: “Since the NNL board was constituted by the Nigeria Football Federation, we have been looking for partners to take the league to the next phase. MatchRoom Sports and Media was identified as a key player to enhance our brand and we are satisfied with their approach so far”.

Reacting, Managing Director/CEO of MatchRoom, Ojeikere Aikhoje said: “This is an exciting partnership for us because MatchRoom provides strategic and creative thinking to help clients unlock the potential of their brands.

“We will sharpen the brand’s proposition, discover opportunities for the brand and make it meaningful to those that matter most.
“Our desire is to ensure the NNL inspires Nigerians and make a positive impact on society.”

This is the first time that the NNL will appoint a brand consultant since its creation as home of second tier Football in Nigeria.

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Sports

29 Days To AACT 2026: IBB Club Renewal Heralds Nigeria’s African Golf Showcase

Published

12 hours ago

October 4, 2026

The Gleamer

Joel Ajayi

With 29 days to the 2026 All Africa Challenge Trophy (AACT), Nigeria is stepping up preparations to host the continental women’s team golf championship, with the extensive rehabilitation of the IBB International Golf and Country Club in Abuja providing a major boost to the country’s readiness.

In a statement issued on Sunday in Abuja Director of Communication AACT 2026, Kayode Adeniyi said the Club’s Board of Trustees has assured that the facility will be fully prepared to welcome golfers, officials and delegates from across Africa when the championship tees off on November 2.

Chairperson of the Board of Trustees, Hon. Justice Monica Dongban-Mensem, CFR, gave the assurance after inspecting ongoing rehabilitation works at the Club, expressing satisfaction with the progress recorded so far.

The IBB International Golf and Country Club has undergone extensive rehabilitation following its closure to regular golfing activities for more than a year. The intervention has focused on the golf course, selected holes, the clubhouse and other key facilities required to provide a befitting venue for the continental championship.

Justice Dongban-Mensem expressed confidence that the rehabilitation programme would be completed in time for the AACT, further reassuring stakeholders that the Club would be ready to host Africa’s leading female golfers.

Chairman of the Club’s Interim Management Committee, Peter Deshi, also expressed optimism over the progress of work, with regular golfing activities expected to resume ahead of the championship.

For the Ladies Golf Association of Nigeria (LGAN), the readiness of the host venue remains a critical component of the country’s preparations.

President of the Association, Dr. Lami Ahmed, has similarly expressed confidence in Nigeria’s preparations to stage a successful championship.

The 2026 AACT is scheduled to take place from November 2 to 7 at the IBB International Golf and Country Club, Abuja.

With the countdown now entering its final month, the rehabilitation of the Club is sending a strong message about Nigeria’s determination to deliver a successful championship and provide a worthy stage for Africa’s finest female golfers.

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