Sports

NNL Engages Matchroom Sports and Media As Strategic Brand Consultants

Published

2 years ago

August 2, 2023

Nigeria’s second tier football league, the Nigeria National League (NNL), has appointed leading Sports PR and Brand Development agency, MatchRoom Sports and Media, as its Strategic Brand Consultants.

MatchRoom will deliver strategic consultancy as the NNL seeks to boost its brand profile amongst key stakeholders across the country.

Speaking on the development, Chief Executive Officer of the NNL, Emmanuel Attah said: “Since the NNL board was constituted by the Nigeria Football Federation, we have been looking for partners to take the league to the next phase. MatchRoom Sports and Media was identified as a key player to enhance our brand and we are satisfied with their approach so far”.

Reacting, Managing Director/CEO of MatchRoom, Ojeikere Aikhoje said: “This is an exciting partnership for us because MatchRoom provides strategic and creative thinking to help clients unlock the potential of their brands.

“We will sharpen the brand’s proposition, discover opportunities for the brand and make it meaningful to those that matter most.
“Our desire is to ensure the NNL inspires Nigerians and make a positive impact on society.”

This is the first time that the NNL will appoint a brand consultant since its creation as home of second tier Football in Nigeria.

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Sports

Team Nigeria Jets to Cairo for 11th World Para Powerlifting Championships

Published

7 hours ago

October 7, 2025

The Gleamer

Joel Ajayi

Excitement is high as Team Nigeria’s para powerlifting contingent departed Nigeria on Tuesday, October 7, for the 11th World Para Powerlifting Championships set to take place in Cairo, Egypt, from October 9 to 18, 2025.

The milestone event marks the first-ever World Championships to be hosted on African soil, symbolizing a new era for the sport on the continent.

The first batch of Team Nigeria athletes left the country on Tuesday amid cheers and well-wishes from officials, fans, and supporters.

The second batch of the contingent is scheduled to depart tomorrow, October 8, from Lagos, completing the full team that will represent the nation at this landmark competition.

Speaking ahead of the departure, officials expressed confidence in the team’s readiness and determination to uphold Nigeria’s longstanding reputation as a force to be reckoned with, in global para powerlifting.

The National Sports Commission (NSC) reaffirmed its full support for the athletes, emphasizing the government’s commitment to promoting inclusivity and excellence in sports.

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