Sports
Sports Minister Visits Nigerian Breweries to Spearhead Private Investment Drive

…Says Private sector can play a leading role in sports development
Joel Ajayi
In a move aimed at bolstering Nigeria’s sporting industry and ensuring the continued growth of various sports, the Honourable Minister of Sports Development, Senator John Owan Enoh, paid a working visit to Nigerian Breweries Plc headquarters in Lagos on Friday, to discuss potential sports investment opportunities. The visit marks a significant step towards fostering collaboration between the government and the private sector to advance the nation’s sports landscape.
The Minister was warmly received by top executives at Nigerian Breweries, including the Managing Director, Mrs. Hans Essaadi.
Senator Enoh stated that the potential of sports in the country is enormous and the country needs to tap into the potential to upscale achievements and find more consistency in these achievements.
“This visit is to restore confidence, and to state that more than before, the Nigerian sports industry needs the private sector to be more involved,” the Minister said. “The new leadership at the Ministry is approaching its responsibilities with the determination to restore confidence and trust. This determination is fueled by passion to drive change in the Nigerian sports ecosystem.”
During the meeting, the Minister highlighted the ministry is open and excited to collaborate with the private sector to drive change. He said the Government plans to relate with the private sector a lot more closely and develop a framework that would help improve facilities, training, and grassroots development across various sports, including football, athletics, basketball, and others.
“There is a lot that Nigerian Breweries and other private investors can do to support and assist the impact that the sports can have on the fabric of our society,” he said. “Every involvement can be measurable. The Ministry is willing to collaborate and establish cordial working relationships with the private sector for the benefit of the nation.”
In his remarks, Mr. Essaadi emphasized the integral role that sports play in promoting a healthy and active nation, and the need for continued support and investment in various sporting disciplines. He stated that it is a powerful tool for national unity, as well as a social inclusion instrument.
Nigerian Breweries Plc has a rich history of supporting sports, most notably through its sponsorship of school sports and grassroots tourneys. The company’s contributions have not only bolstered the sporting sector but also created a platform for young talents to showcase their skills.
The Minister expressed optimism that its partnership with the organization would serve as a significant boost to the sports sector in Nigeria and provide the necessary support for emerging talent.
This visit by the Minister of Sports to Nigerian Breweries is indicative of the growing recognition of the importance of public-private partnerships in driving the growth and development of sports in Nigeria.
He stated that private investments such as Maltina School Sports, Milo Basketball tourney, Shell Cup, Pepsi U-13 championships, etc are known to have led to the discovery of lots of talents, who were placed on the national map.
The collaboration between the government and one of the country’s leading corporations bodes well for the future of sports, and it is expected to open up new opportunities for athletes, fans, and the sports industry as a whole.
Sports
Cricket: Nigeria To Host ICC U19 Men’s World Cup Qualifier

Joel Ajayi
Nigeria Cricket Federation , NCF, says it is ready to host five other nations for the International Cricket Council ,ICC, Under 19 Men’s World Cup African Qualifier.
The tournament is billed for Lagos, with the matches to be held at the cricket ovals in Tafawa Balewa Square ,TBS, and the University of Lagos ,UniLag, from March 26 to April 6.
Uyi Akpata, President of the Federation, said in a statement on Sunday, that the tournament is about celebrating the growth of the game on the continent.
“Nigeria is thrilled to welcome these talented young cricketers and their supporters to Lagos.
“Our nation is known for its warm hospitality and fascinating cricketing potential, and we are committed to making this qualifier a memorable experience for all.
“This tournament is not just about competition; it’s about celebrating the growth of cricket in Africa and inspiring the next generation of players”, Akpata noted.
However, Kenya, Uganda, Namibia, Tanzania and Sierra Leone will join Nigeria to jostle for the continent’s sole ticket to the 2026 ICC Under 19 Men’s World Cup.
Meanwhile, Nigeria will be hoping to secure the ticket, having achieved same feat in 2019 and competing at the World Cup in South Africa 2020
-
Featured6 years ago
Lampard Names New Chelsea Manager
-
Featured5 years ago
FG To Extends Lockdown In FCT, Lagos Ogun states For 7days
-
Featured6 years ago
NYSC Dismisses Report Of DG’s Plan To Islamize Benue Orientation Camp
-
Featured5 years ago
Children Custody: Court Adjourns Mike Ezuruonye, Wife’s Case To April 7
-
Featured3 years ago
Transfer Saga: How Mikel Obi Refused to compensate me After I Linked Him Worth $4m Deal In Kuwait SC – Okafor
-
Sports2 years ago
TINUBU LAMBAST DELE MOMODU
-
News3 months ago
Zulu to Super Eagles B team, President Tinubu is happy with you
-
Featured5 years ago
Board urges FG to establish one-stop rehabilitation centres in 6 geopolitical zones