Culture and Tourism

NIDO to Celebrate Nigerian Day in USA, To Promote rich culture, Unity, others

Published

2 years ago

September 23, 2024

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Joel Ajayi

Nigerians in Diaspora Organization Americas (NIDO) is thrilled to announce the Nigerian Day Commemoration in far away city of Sacramento, Northern California in United States.

NIDO is dedicated to uniting Nigerians abroad, promoting Nigerian culture, and fostering cross-cultural understanding across the globe. Through events like Nigerian Day, we aim to build bridges and strengthen connections between Nigeria and the international community.

In a statement issued on Monday by the Managing Director of CEKO Ventures & Associates LLC Gift Ibezim-Eze, reveals that, the landmark cultural event will come up on 3rd May, 2025 in Sacramento, USA.

According to her, this event seeks to promote Nigeria’s rich culture, unity, and heritage in the United States.

“The Nigerian Day Commemoration will offer attendees an immersive experience of Nigeria’s vibrant culture through traditional music, dance, art, and cuisine showcasing the diverse and colorful essence of Nigerian life. The event will attract a broad audience, including Nigerians, Americans, and people from various backgrounds, fostering meaningful cultural exchange and understanding.”

The statement emphasized on the importance of sponsorship for the event ‘We are calling for financial sponsorship to ensure the success of this significant event.

“Sponsorship contributions will help cover event expenses and ensure that we create a high-quality experience for everyone involved. Importantly, proceeds from this event will go towards establishing a fully equipped Old People’s Home in Nigeria, with a special focus on providing Mental Health Services for the elderly’.

“Sponsorship Categories: Basic Sponsorship: $300 – $1,000, Standard Sponsorship: $1,000 – $3,000, Classic Sponsorship: $3,000 – $5,000, Premium Sponsorship: $5,000 – $10,000, Gold Premium Sponsorship: $10,000 – $15,000 and Platinum Sponsorship: $15,000 and above”

“Sponsorship options in Naira are also available for convenience.

“The Sponsorship will directly support logistics which includes, Venue rental, Artist fees and travel expenses, marketing and promotional activities and Cultural exhibits and interactive experiences.”

However, the statement outilined the gain of sponsorship to individual or corporate bodies which includes, Brand visibility through event promotions and marketing materials, On-site branding and advertising opportunities, Access to a diverse and engaged audience for networking and business development as well as Public recognition during the event and across our social media platforms.

“In addition to proceeds from the event being channeled to establishing a fully equipped Old People’s Home, all sponsors and donors will be honored on a Wall of Fame within this gated community, symbolizing the lasting impact of your contribution, she said.

“This event is not only a celebration of Nigeria’s vibrant culture but also a meaningful opportunity to give back to those in need. We believe that our sponsors will greatly benefit from the exposure and networking opportunities, while playing a vital role in improving lives in Nigeria.”

“We are confident that your organization shares our values of cultural diversity and community service. Together, we can create a remarkable event and a lasting legacy.” She affirmed.

For sponsorship inquiries, please contact: Justice Patrick 080-37625440. Frank Ibezim: 081-15110803, Linda Dimoji-081-82023879, cekoassventures@gmail.com, Gift Nmadiya: +1-916-248-1719, whatsapp: 091-65991775.

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Culture and Tourism

Awakan Marks First Anniversary as NTDA DG, Charts New Course for Tourism Sector

Published

1 week ago

September 24, 2026

The Gleamer

Joel Ajayi

As the Nigerian Tourism Development Authority (NTDA) enters its second year under the leadership of the Director-General, Mr. Ola Awakan, the focus will remain on building partnerships and converting Nigeria’s tourism assets into greater opportunities for investment and accelerated economic growth.

That simple message framed the one year scorecard presented on Wednesday by Mr. Awakan during NTDA Tourism Week 2026 and activities leading to World Tourism Day held in Abuja.

“Nigeria does not lack tourism assets,” Awakan said. “What is required is a system that connects these assets to investments, jobs, technology, enterprise and sustainable economic value.” He added.

Reeling out his scorecard, Awakan observed that over the past year, the Authority concentrated on stakeholder engagement, innovation, investment facilitation, digital transformation, destination marketing, tourism intelligence and institution building.

He explained that efforts have been made towards deeper collaboration with government institutions, traditional institutions, private-sector operators, development partners, financial institutions, professional bodies, communities and international partners.

On the digital front, the NTDA boss said the Authority has advanced NITOUREY, a dedicated tourism streaming platform and content ecosystem meant to take Nigerian destinations, culture and experiences to wider audiences, in alignment with this year’s World Tourism Day theme, “Digital agenda and artificial intelligence to redesign Tourism”.

He also identified Naija Flavour as a flagship project to position Nigerian cuisine as both a tourism asset and a tool for cultural diplomacy, linking tourism to Nollywood, music, fashion, food, festivals and digital creativity.

Speaking further, Awakan reiterated that the NTDA is also digitising tourism enterprise accreditation and regulatory processes while developing a grassroots tourism framework to identify, document and promote assets across Nigeria’s 774 local government areas.

Internationally, NTDA has expanded ties with tourism institutions, diplomatic missions, development partners and global organisations on technical cooperation, investment, destination marketing, capacity building, cultural diplomacy and market access.

The NTDA helmsman however recognised that challenges remain such as infrastructure gaps, weak tourism data, limited connectivity to some destinations, security concerns in certain locations, regulatory compliance shortfalls and the need for stronger private-sector participation.

Awakan remained positive looking ahead with his priorities including the mobilisation of more tourism investment, accelerating the development of viable assets, expanding domestic and international marketing through deeper digital transformation, strengthening regulation, increasing community participation, building capacity of tourism professionals and deepening partnerships with international tourism institutions.

The DG also announced plans for the expanded Naija Flavour International Tourism Expo to be unveiled in Abuja later this year making it the ultimate platform aimed at drawing international participation, investors and development partners into the sector.

While thanking President Bola Tinubu GCFR for giving him the opportunity to serve, he added that, “One year in office is not the destination. It is a checkpoint,” reiterating that the next phase would require stronger partnerships, greater investment and sustained institutional commitment.

Earlier, the Director of Marketing and Promotion of NTDA Mr. Olufemi Akinyele, said the milestone was being marked as part of NTDA Tourism Week, which began with a road walk and a guided tour of Abuja under the theme “Digital Vibes, Nigerian Pride: Celebrating Tourism, Culture and People.”

Government and industry representatives at the event congratulated the Director General and commended the Authority’s increased engagement with tourism stakeholders.

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