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Culture and Tourism

NIDO to Celebrate Nigerian Day in USA, To Promote rich culture, Unity, others

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Joel Ajayi

Nigerians in Diaspora Organization Americas (NIDO) is thrilled to announce the Nigerian Day Commemoration in far away city of Sacramento, Northern California in United States.


NIDO is dedicated to uniting Nigerians abroad, promoting Nigerian culture, and fostering cross-cultural understanding across the globe. Through events like Nigerian Day, we aim to build bridges and strengthen connections between Nigeria and the international community.


In a statement issued on Monday by the Managing Director of CEKO Ventures & Associates LLC Gift Ibezim-Eze, reveals that, the landmark cultural event will come up on 3rd May, 2025 in Sacramento, USA.


According to her, this event seeks to promote Nigeria’s rich culture, unity, and heritage in the United States.


“The Nigerian Day Commemoration will offer attendees an immersive experience of Nigeria’s vibrant culture through traditional music, dance, art, and cuisine showcasing the diverse and colorful essence of Nigerian life. The event will attract a broad audience, including Nigerians, Americans, and people from various backgrounds, fostering meaningful cultural exchange and understanding.”


The statement emphasized on the importance of sponsorship for the event ‘We are calling for financial sponsorship to ensure the success of this significant event.


“Sponsorship contributions will help cover event expenses and ensure that we create a high-quality experience for everyone involved. Importantly, proceeds from this event will go towards establishing a fully equipped Old People’s Home in Nigeria, with a special focus on providing Mental Health Services for the elderly’.


“Sponsorship Categories: Basic Sponsorship: $300 – $1,000, Standard Sponsorship: $1,000 – $3,000, Classic Sponsorship: $3,000 – $5,000, Premium Sponsorship: $5,000 – $10,000, Gold Premium Sponsorship: $10,000 – $15,000 and Platinum Sponsorship: $15,000 and above”

“Sponsorship options in Naira are also available for convenience.

“The Sponsorship will directly support logistics which includes, Venue rental, Artist fees and travel expenses, marketing and promotional activities and Cultural exhibits and interactive experiences.”


However, the statement outilined the gain of sponsorship to individual or corporate bodies which includes, Brand visibility through event promotions and marketing materials, On-site branding and advertising opportunities, Access to a diverse and engaged audience for networking and business development as well as Public recognition during the event and across our social media platforms.


“In addition to proceeds from the event being channeled to establishing a fully equipped Old People’s Home, all sponsors and donors will be honored on a Wall of Fame within this gated community, symbolizing the lasting impact of your contribution, she said.


“This event is not only a celebration of Nigeria’s vibrant culture but also a meaningful opportunity to give back to those in need. We believe that our sponsors will greatly benefit from the exposure and networking opportunities, while playing a vital role in improving lives in Nigeria.”


“We are confident that your organization shares our values of cultural diversity and community service. Together, we can create a remarkable event and a lasting legacy.” She affirmed.


For sponsorship inquiries, please contact: Justice Patrick 080-37625440. Frank Ibezim: 081-15110803, Linda Dimoji-081-82023879, cekoassventures@gmail.com, Gift Nmadiya: +1-916-248-1719, whatsapp: 091-65991775.

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Creative Industry

Musawa Highlights Art and Culture as Drivers of Public Sector Excellence at Legislative Mentorship Session

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Joel Ajayi

The Minister of Art, Culture, Tourism and Creative Economy, Hannatu Musa Musawa, Esq., has emphasized the importance of integrating art and culture into public-sector excellence in Nigeria.

In a statement issued on Thursday in Abuja by the SA Media & Publicity, Office of the Honourable Minister, Federal Ministry of Art, Culture, Tourism and Creative Economy Nneka Ikem Anibeze, Phd.

Musawa made this known while addressing trainees at the 4th Legislative Mentorship Initiative (LMI), held at the National Institute For Legislative and Democratic Studies, Abuja on Thursday.

Themed ‘Building the next generation of Public Sector Leaders’, Minister Musawa highlighted art and culture as essential tools for national cohesion and identity, economic development and job creation, innovation and civic engagement, sustainable development, and projecting Nigeria’s soft power and global identity.

She noted that Nigeria’s rich cultural heritage is a unifying force that binds different ethnicities and elaborated on how Art and Culture is key to public-sector excellence in Nigeria.

“First, embracing and promoting art and culture helps to forge national cohesion and shared identity among Nigeria’s diverse populations. Integrating culture into public policy and governance transforms the creative and cultural sectors into engines of economic development, job creation and diversification. Cultural industries including crafts, music, film, design, heritage tourism can generate livelihoods, attract investment, expand exports, and reduce overreliance on a narrow set of economic activities.

“A society that values creativity and cultural expression tends to produce more resourceful citizens, fosters cross-cultural dialogue, and encourages public servants to be more adaptive, empathetic, and culturally aware while prioritizing culture and creative economy in public policy through frameworks, institutions, and infrastructure, demonstrates long-term vision and commitment to sustainable development,” Musawa said.

The Minister called for supportive policies, enabling legislation, and sustained commitment to fulfill this vision, including laws that protect intellectual property, incentivize investment in creative infrastructure, and integrate arts and culture into education and community development.

“Embedding art and culture at the heart of governance and public-sector planning is not a luxury, it is a necessity. It builds unity, drives economic growth, fosters innovation, strengthens institutions, and ensures that development respects and reflects the soul of the nation,” she emphasized.

Musawa thanked the founder of the Legislative Mentorship Initiative (LMI), Rt. Hon. Femi Gbajabiamila, Chief of Staff to the President, Bola Ahmed Tinubu, for his inspiring vision and unwavering commitment to cultivating Nigeria’s future public-service leaders.

Other speakers at the Legislative Mentorship Initiative include the Director General, Centre for Black and African Arts and Civilization Aisha Augie, Nigerian photo-journalist and documentary photographer Bayo Omoboriowo, Amb. Dapo Oyewole, Secretary-General Conference of Speakers and Presidents of  African Legislatures amongst others.

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