Sports
MALLAM SHEHU DIKKO BOUNCES BACK IN GRAND STYLE AS PRESIDENT BOLA TINUBU HANDS OVER THE COUNTRY”S SPORTS TO ONE OF NIGERIA’S FINEST SPORTS BRAINS
By Micheal Obasi
The Name MALLAM SHEHU DIKKO is a familiar name in the corridors of Nigerian Sports, especially football.
The Kaduna State born administrator is unarguably one of the brightest brains in the Country when it comes to comprehensive knowledge of Sports both locally and internationally.
So the news of his appointment as the Chairman of the newly created National Sports Commission, a body that is now saddled with overseeing the country’s Sports landscape, after the scrapping of the Ministry of Sports, comes as a massive news in the Sports sector that fueled wild celebrations.
Mallam SHEHU DIKKO has always been very passionate about the Growth of the Country’s Sports both from Talent enhancement to infrastructural improvement.
His Wealth of experience and clout from the Private sector and his international Sporting contacts and connections are second to none and this will be very pivotal in the new direction Nigerian Sports will be headed in the coming months.
I am personally very happy for the former NFF Vice President who was also the Chairman of the Nigerian League under the nomenclature, the League Management Company, LMC, because his immeasurable value to Nigerian Sports can now finally be maximised as the man now driving Nigeria Sports.
Mallam Shehu DIKKO is not your regular Nigerian Politician but more of an astute administrator who understands how to bridge the gap between the Private sector and Public sector .
He knows that the biggest challenge facing the growth of Sports in Nigeria is funding and if there is one man who holds the aces on how funds can be generated from the Private sector is Mallam DIKKO.
He is a top notch marketing guru who understands the language of the Private sector and the various Sporting Federations in the country will surely be better for it.
Without a doubt, Nigeria Sports can never be the same again with Mallam DIKKO at the helm.
The appointment of DIKKO is even coming at the right time for both Nigeria Football and the entire Sports at large.
It’s a massive boost for Nigeria football that a former NFF Vice President is now in charge of the Country’s Sports.A man who knows the NFF like he knows his name.
And for the Country’s sports, his appointment is coming at a time where Nigeria just returned from a disappointing outing at the 2024 Olympics Games and has adequate time to plan for the next one in four years time.
It is surely an exciting time for Nigeria Sports and President Bola Ahmed Tinubu”s Renewed Hope mantra is just about to have a Sports face.
Sports
NPFL Strikes ₦2.14 Billion Exclusive Broadcast and Data Management Deal to Drive Modernization and Expand Visibility
By Joel Ajayi
The Nigeria Premier Football League (NPFL) has sealed a landmark ₦2.14 billion Exclusive Broadcast and Data Management Agreement designed to modernize league operations, enhance transparency, and elevate the league’s global profile.
The Memorandum of Understanding (MoU) was signed on Wednesday at the Continental Hotel in Abuja, with NPFL Chairman, Hon. Gbenga Elegbeleye, leading the league’s delegation.
The agreement formalizes strategic partnerships with Inview Technologies Nigeria Limited, AS Production Hub Limited (ASPH), and Roundup Technologies Limited.
Under the terms of the deal, Inview Technologies Nigeria Limited will serve as a principal partner over a five-year period, investing a total of ₦2 billion, including an ₦800 million upfront payment to the NPFL.
In addition, Roundup Technologies Limited has entered into a ₦140 million agreement, bringing the combined value of both deals to ₦2.14 billion over five years.
The partnership covers exclusive broadcast, data management, and commercialization rights, all aimed at transforming the NPFL’s digital infrastructure and operational efficiency.
Through this collaboration, the league’s technology partners will deploy cutting-edge systems for data collection, analytics, and digital operations. These innovations are expected to enhance match reporting, performance tracking, player statistics, and club management, while improving fan engagement and ensuring greater transparency across all league activities.
While speaking, Hon. Gbenga Elegbeleye hailed the agreement as “a major milestone in the NPFL’s mission to modernize its operations and position Nigerian football among the best-managed leagues globally.”
Details soon………
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