Sports
NSC Explores Sustainable Private Sector Driven Funding Models for Greater Sports Development
…Set to tap into fast-growing eSports market
Joel Ajayi
The National Sports Commission (NSC) has reiterated its commitment to building a sustainable sports economy, which will also include tapping into the fast-growing eSports industry.
This was emphasized during a session where the NSC Chairman, Mallam Shehu Dikko, and Director General, Hon. Bukola Olopade, received two private sector-driven presentations on funding and development strategies for Nigerian sports.
The first presentation was delivered by Damilola Pedro, Co-founder and Head of Partnerships at Game Africa.
She highlighted the multi-billion-dollar potential of eSports to revolutionize Nigeria’s sports economy, stressing the opportunities for youth empowerment through video gaming.
“Our presentation focuses on the untapped opportunities in eSports to empower Nigerian youths using video games,” Pedro explained. “Nigeria has a viable pathway to unlock the next billions in gaming revenue.”
The second presentation came from Osi-Apagun Lai Labode, MD/CEO of CashToken Rewards Africa. Labode unveiled the Nigeria National Public-Private Universal Sports and Social Security System (NINPPUSSS), a funding model designed to revolutionize sports development in Nigeria through a “Chancified National Contribution.”
“Our model, developed after years of research, shows how we can generate billions of naira annually for sports,” Labode stated. “With the visionary leadership of Mallam Shehu Dikko and Honourable Bukola Olopade, we believe this is achievable.”
The NINPPUSSS initiative aims to generate approximately N1 Trillion annually. These funds are designed to be directed towards promoting grassroots sports development and supporting athletes.
The NSC leadership expressed optimism about leveraging these innovative approaches to achieve the Commission’s mandate of creating a robust and sustainable sports ecosystem.
This development underscores the NSC’s readiness to embrace cutting-edge solutions, including the integration of eSports, as a critical component of Nigeria’s sports and economic future.
The Commission is committed to achieving President Bola Tinubu’s vision for a vibrant sports economy in Nigeria.
Both Dikko and Olopade expressed their commitment to exploring new approaches and modern funding models for inclusive sports development.
Sports
Access Bank Lagos City Marathon: 10 Years of Excellence with 600,000 Athletes from 14 Countries Covering 42,000 KM
The Access Bank Lagos City Marathon has solidified its reputation as one of Africa’s leading road races, and as it marks its 10th-anniversary edition, the numbers tell a story of remarkable growth and impact.
Since its inception, the marathon has attracted participants from 14 countries, with a staggering 600,000 registered athletes taking to the streets of Lagos. Over the past decade, these runners have collectively covered an impressive 42,000 kilometers, reinforcing the marathon’s place in the global athletics calendar.
The 10th edition, set for February 15, 2025, is expected to be the most exciting yet, with elite athletes, amateur runners, and fitness enthusiasts converging in Lagos for a world-class sporting spectacle.
With top-tier sponsors such as Access Bank, Casio (official time partner), Airtel (official telecommunications partner), Lagos State Government, World Athletics, 7Up, Rexona, Unilever, ROBB, Premier, Brila Media, Athletics Federation of Nigeria, FINERGE, and Aquafina, the marathon continues to raise the bar in terms of organization, prize money, and global recognition.
Leading up to the race, fans and participants will engage in the Access Bank Lagos City Marathon Expo from February 3-13, featuring fitness activities, brand activations, and exhibitions.
Additionally, superstar artists are set to thrill fans with live performances at the finish line, ensuring an unforgettable experience beyond the race.
As Lagos counts down to the big day, excitement is at an all-time high. Whether as competitors, spectators, or supporters, everyone is gearing up to make the 10th Access Bank Lagos City Marathon a landmark celebration in the world of sports and entertainment.
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