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Lookalike Sports Shop Takes Abuja By Storm With New Flagship Store At Wuse II.

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Joel Ajayi

Lookalike Sports Shop the iconic sportswear shop has just opened its flagship store in the lively city of Abuja in Wuse II.  and this has left quite a mark on fashion and sports enthusiasts alike.

This new store is not just a place to shop for trendy and high-performance sportswear, but a hub for the community to connect an experience in itself.

The launch of this flagship store was a star-studded affair, with some of the biggest names in the industry in attendance.

Lookalike Sports Shop, located in the heart of Abuja at Plot 1387, Aminu Kano Crescent, Wuse II.

Don’t just take our word for it, feel free to experience the beauty that is the lookalike Sports Shop as product such as Addidas, Skechers, Puma and Nike are available with 10% discount on any product.

The shop, reminiscent of high-end sports outlets seen in American movies, is a haven for sports enthusiasts, offering an unparalleled shopping experience. From top-class sneakers and canvases to perfectly styled mannequins and premium dumbbells, every detail screams excellence and style.

Beyond catering to individual customers, Lookalike Sports Shop offers bulk supplies for schools, football clubs, and organizations planning sports events. “Whether you’re gearing up for inter-house sports, a football club season, or end-of-year activities, we’ve got you covered with all kinds of sports gear and equipment,” Okeke added passionately.

Speaking at the unveiling of the sportswear shop in on Saturday in Abuja, the owner. A retired Nigerian referee Joseph Okeke reflected on his lifelong passion for football.

“Football has always been my passion. Though I couldn’t play at the highest level, I found fulfilment in refereeing. While officiating, I developed an interest in the merchandising side of the game, starting small at Area 3 and later expanding to Garki Modern Market,” he shared.

“We realized there was a segment of our clientele—those in Asokoro, Maitama, Wuse II, and Guzape who wanted a more secure and upscale shopping experience. This store is tailored to them. It’s not just a sports shop; it’s an experience. Once you step in, the ambiance makes it hard to leave without buying something. The setup even appeals to the Gen Z crowd—it’s perfect for Instagram-worthy moments!”

In her remarked, the Lookalike Sports shop Co-founder Martha Okeke, described it as Abuja’s premier destination for sports gear and equipment.

 “Whatever sports equipment or outfit you need, you’ll find it here. We’ve been in this business for 17 years, and we understand what Nigerians want—and we’re delivering it,” she stated.

This innovative store is set to redefine sports shopping in Abuja, combining luxury, functionality, and a deep love for the game in one spectacular space.

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Elegbeleye thumbs up intriguing NPFL Title Race

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It has been a season of twists and turns at the top and bottom zones of the Nigeria Premier Football League (NPFL) log with positions changing almost after every Matchday.

At the start of the season, Remo Stars established their title credentials by staying within the top three just as Lobi Stars, Nasarawa and Akwa United struggled to burst loose from the drop zone.

As the season crossed the half line, Remo Stars broke away from the loop, establishing a ten points gap from the chasing pack. But it appears the fierce fight now is for the remaining continental slots, which Ikorodu City is the latest and surprise entrant. They join the quartet of Rivers United, Shooting Stars, Rangers and Enyimba in the jostle for second and third place.

NPFL Chairman, Hon. Gbenga Elegbeleye took stock of the ding-dong and expressed excitement over the fierce battle for the league title and continental spots.

After Matchday 28, theres left 10 matchdays to conclude the season, and Elegbeleye says the competition has been “unprecedented,” He attributes the tight contest to improvements in match officiating that may have boosted clubs’ confidence.

“Teams now travel for away games with the mindset of winning rather than just defending for a point,” he noted.

The NPFL has increasingly attracted new breed of young managers including former Super Eagles players who returned from Europe. From Finidi Georgia to Emmanuel Amunike and Daniel Amokachi to least a few, the European influence is aiding the competition. There are also the likes of home bred Stars like Imama Amakapabo, Kennedy Boboye, Tony Bulus and others who are all from the same generation.

Elegbeleye points to their influence in the rise in coaching standards, arguing that “with the blend of young and experienced tacticians, we are creating an environment where ex-players can transition into coaching roles, and where Super Eagles and international players feel comfortable playing in Nigeria due to the league’s quality.”

He is specifically impressed by Ikorodu City, whose remarkable rise has added a fresh twist to the title race.

“]Ikorodu City’s performance has been impressive. They’ve shown that privately owned clubs can thrive in the NPFL with proper planning, recruitment, and promotion. From struggling early in the season to now challenging for the title and continental spots, they’ve added excitement and credibility to the league. Their journey is a testament to what can be achieved with the right approach.”

On the relegation battle, Elegbeleye noted the fierce competition at the bottom of the table. “While the focus is often on the top, the fight to avoid relegation is equally intense. Any team from 12th to 20th is still at risk, which shows the level of competition in the league. We’ll be closely monitoring the remaining matches to ensure fairness and integrity.”

With the NPFL delivering drama, quality, and unpredictability, Elegbeleye is confident the league will crown a worthy champion at the end of the season.

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