Creative Industry
Nigeria, France Resolves To Sustain Film Production Coperation
Nigeria is putting up an impressive outing at the ongoing Berlinale film festival taking place in Berlin, with Dr. Ali Nuhu, NFC’s Managing Director meeting key stakeholders to explore opportunities for bilateral film production cooperation.
In a significant development, Dr. Nuhu has already met with Mr. Plazanet Michel, a Director from the CNC of Paris, to discuss an existing cooperation between Nigeria and France. The cooperation between the both nations is set to continue, with CNC confirming that they are ever ready to support NFC and the Nigerian film industry to build the sector.
NFC has been working tirelessly to promote the industry and provide opportunities for Nigerian filmmakers to showcase their works globally. Dr. Nuhu’s meeting with Mr. Michel is a significant step in strengthening the existing partnership.
CNC has equally expressed its willingness to have a delegation visit Nigeria for further need assessment engagements with the NFC for the development Nigerian film industry. The proposed visit will provide a valuable opportunity for the two organizations to identify innovative opportunities in support of the growth of the Nigeria’s film industry.
Dr. Nuhu, expressed his appreciation for the role CNC played in creating an enabling platform for investments in Nigeria’s creative industry being undertaken by the French Agency for Development (AFD), and the IDICE Fund; including the film industry feasibility study carried out by Philip Consulting, Nigeria.
With the support of CNC and other international partners, the NFC is set to increase its film industry promotion and development offerings.
#nfc #nigerianfilm #development#poweringpossibilities
Creative Industry
FG Backs MyCityApp Launch of 100-Day Tourism Calendar to Drive $100bn Economic Growth
Joel Ajayi
The Federal Government has thrown its weight behind the launch of MyCityApp, a Nigerian city discovery and tourism platform designed to aggregate festivals, concerts, cultural events and lifestyle experiences into a single digital calendar.
The platform, which flags off the 100-Day Tourism Calendar, was unveiled on Monday at the Ember2Remember National Stakeholders’ Conference in Victoria Island, Lagos, with the initiative targeting Nigeria’s estimated $100 billion tourism and creative economy opportunity.
In a statement issued on Tuesday in Abuja by the Media and Publicity Adviser to the Minister of Art, Culture, Tourism and the Creative Economy, Nneka Ikem Anibeze, the ministry said the conference was aimed at mobilising public and private stakeholders to transform the September-to-December festive period into jobs, investment and economic growth.
Speaking at the unveiling, the Minister, Hannatu Musa Musawa, said millions of visitors travel across Nigeria every year to celebrate, reconnect and experience the country’s diverse culture, stressing that the festive season could be deliberately organised and monetised to strengthen tourism’s contribution to the economy.
“This initiative is about moving beyond the traditional concept of a festive season. It is about deliberately organising, packaging, promoting, and monetising one of the most economically active periods in our national calendar,” Musawa said.
She noted that every visitor generates economic activity across several sectors, including aviation, transportation, hospitality, restaurants, entertainment, retail, technology, artisans and local communities.
The Minister commended MyCityApp Chief Executive Officer, Mrs Ifeoma Chukwu, for her vision and commitment to the initiative.
She urged state governments, event organisers, tourism operators, hospitality businesses and other stakeholders to list their festivals, concerts, exhibitions, food experiences, cultural celebrations, fashion and sporting events on the national calendar.
Musawa said the platform would enable Nigerians, members of the diaspora and international visitors to discover tourism and entertainment experiences across the country from a single, credible source.
Earlier, Chukwu said Nigeria’s rich cultural heritage and creative sector provided enormous opportunities for tourism-driven economic growth.
She cited the contributions of tourism to the economies of countries such as Spain, France and the United States, arguing that Nigeria could equally build a $100 billion tourism economy.
Also present were Lagos State Commissioner for Tourism, Arts and Culture, Toke Benson-Awoyinka; Enugu State Commissioner for Culture and Tourism, Ugochi Madueke; NCAC Director-General, Obi Asika; National Gallery of Art Director-General, Ahmed Sodangi; ARCON Director-General, Dr Olalekan Fadolapo; and MTN Nigeria CEO, Dr Karl Toriola.
MyLagosApp and MyCityApp will serve as the digital engines of the calendar, distributing events through a 360-degree media ecosystem to audiences in Nigeria and the diaspora.
Stakeholders were encouraged to upload their events on MyCityApp to participate in the national tourism calendar urging them to upload events on http://www.MyCityApp.io.
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