Creative Industry
Katsina State History & Culture Bureau CEO Pays Courtesy Visit to NTDA
The Director overseeing the office of the Director General of the Nigerian Tourism Development Authority (NTDA), Mr. Richard Ovie Esewhaye, today received Dr. Kabir Ali Masanawa, the newly appointed Executive Director/CEO of the Katsina State History and Culture Bureau and head of ExploreKatsina.ng, on a courtesy visit aimed at strengthening collaboration in promoting Katsina State’s tourism assets.
Dr. Masanawa expressed his gratitude to the Director overseeing office of the DG for the warm reception and used the opportunity to formally announce his recent appointment as CEO of the Katsina State History and Culture Bureau. He emphasized the need for a deeper working partnership between the Bureau and NTDA in showcasing the rich cultural heritage and tourism potential of Katsina State to the world.
“I am here to reaffirm our commitment to partnering with the NTDA and to explore deeper collaborations that will place Katsina firmly on the tourism map,” Dr. Masanawa said.
In his response, the Director overseeing office of the DG, Mr. Richard Ovie Esewhaye, commended the Governor of Katsina State, Dr. Dikko Umar Radda for appointing Dr. Masanawa as the Executive Director of Katsin History and Culture Bureau, describing the appointment as “a round peg in a round hole.”
“We are happy for your appointment; it is a well-deserved one,” Mr. Esewhaye said. “You have consistently demonstrated passion for tourism, especially through your leadership in the bikers’ association, which has spotlighted destinations across the nation.”
Mr. Esewhaye reiterated NTDA’s commitment to working closely with the Katsina State History and Culture Bureau to promote tourism not only in Katsina but across Nigeria.
The visit ended with both parties expressing optimism for a fruitful and enduring partnership in advancing tourism development in the country.
Creative Industry
FG Backs MyCityApp Launch of 100-Day Tourism Calendar to Drive $100bn Economic Growth
Joel Ajayi
The Federal Government has thrown its weight behind the launch of MyCityApp, a Nigerian city discovery and tourism platform designed to aggregate festivals, concerts, cultural events and lifestyle experiences into a single digital calendar.
The platform, which flags off the 100-Day Tourism Calendar, was unveiled on Monday at the Ember2Remember National Stakeholders’ Conference in Victoria Island, Lagos, with the initiative targeting Nigeria’s estimated $100 billion tourism and creative economy opportunity.
In a statement issued on Tuesday in Abuja by the Media and Publicity Adviser to the Minister of Art, Culture, Tourism and the Creative Economy, Nneka Ikem Anibeze, the ministry said the conference was aimed at mobilising public and private stakeholders to transform the September-to-December festive period into jobs, investment and economic growth.
Speaking at the unveiling, the Minister, Hannatu Musa Musawa, said millions of visitors travel across Nigeria every year to celebrate, reconnect and experience the country’s diverse culture, stressing that the festive season could be deliberately organised and monetised to strengthen tourism’s contribution to the economy.
“This initiative is about moving beyond the traditional concept of a festive season. It is about deliberately organising, packaging, promoting, and monetising one of the most economically active periods in our national calendar,” Musawa said.
She noted that every visitor generates economic activity across several sectors, including aviation, transportation, hospitality, restaurants, entertainment, retail, technology, artisans and local communities.
The Minister commended MyCityApp Chief Executive Officer, Mrs Ifeoma Chukwu, for her vision and commitment to the initiative.
She urged state governments, event organisers, tourism operators, hospitality businesses and other stakeholders to list their festivals, concerts, exhibitions, food experiences, cultural celebrations, fashion and sporting events on the national calendar.
Musawa said the platform would enable Nigerians, members of the diaspora and international visitors to discover tourism and entertainment experiences across the country from a single, credible source.
Earlier, Chukwu said Nigeria’s rich cultural heritage and creative sector provided enormous opportunities for tourism-driven economic growth.
She cited the contributions of tourism to the economies of countries such as Spain, France and the United States, arguing that Nigeria could equally build a $100 billion tourism economy.
Also present were Lagos State Commissioner for Tourism, Arts and Culture, Toke Benson-Awoyinka; Enugu State Commissioner for Culture and Tourism, Ugochi Madueke; NCAC Director-General, Obi Asika; National Gallery of Art Director-General, Ahmed Sodangi; ARCON Director-General, Dr Olalekan Fadolapo; and MTN Nigeria CEO, Dr Karl Toriola.
MyLagosApp and MyCityApp will serve as the digital engines of the calendar, distributing events through a 360-degree media ecosystem to audiences in Nigeria and the diaspora.
Stakeholders were encouraged to upload their events on MyCityApp to participate in the national tourism calendar urging them to upload events on http://www.MyCityApp.io.
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