Creative Industry

Nigeria, Gambia Pledges Commitment to Improve Tourism Sector

Published

1 year ago

May 6, 2025

Joel Ajayi

The Nigerian Tourism Development Authority (NTDA) has reaffirmed its commitment to fostering stronger tourism collaboration with the Republic of the Gambia, following a courtesy visit by a four-man delegation from the west African country, led by Hon. Yakuba Darboe, Chairman of the Brikama Area Council, Western Region.

The delegation was received by Mr. Richard Ovie Esewhaye, Director overseeing the Office of the Director General, NTDA, and the Management Staff at the Authority’s headquarters in Abuja.

In his remarks, Hon. Darboe described The Gambia as having a long-standing relationship with Nigeria, often referring to the country as the “37th state of Nigeria” due to the cultural and historical ties between both nations.

He noted that tourism is the backbone of The Gambia’s economy and that the country is in Nigeria to promote its tourism offerings.

He emphasized the importance of the ECOWAS Free Movement Protocol, stating that West African countries have much to learn from one another in terms of culture, investment opportunities, and tourism development.

“Nigeria, with its large population, presents a ready market for Gambian tourism, and we urge NTDA to include The Gambia when recommending travel destinations,” he added.

Mr. Esewhaye, in his response, welcomed the delegation and lauded the existing relationship between the NTDA and the Gambia Tourism Board. He recalled past engagements, including meetings with the Gambia Investment Forum, and highlighted the need to move beyond agreements on paper to tangible outcomes.

“Though small in size, The Gambia has made remarkable progress in tourism. Nigeria can learn from their model—particularly in revenue generation, cultural exchange, and capacity building,” he said. He also advocated for the establishment of a technical committee to identify concrete areas of collaboration.

Speaking at the event, Mr. F.O. Anumba, Director of Special Duties, NTDA, raised concerns about the current lack of direct air connectivity between Nigeria and The Gambia. He stressed that establishing direct flights would greatly enhance tourist traffic and improve bilateral tourism relations.

The visit concluded with the presentation of an Outstanding Leadership and Humanitarian Award to Mr. Esewhaye by Hon. Darboe.

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Creative Industry

FG Backs MyCityApp Launch of 100-Day Tourism Calendar to Drive $100bn Economic Growth

Published

2 weeks ago

September 15, 2026

The Gleamer

Joel Ajayi

The Federal Government has thrown its weight behind the launch of MyCityApp, a Nigerian city discovery and tourism platform designed to aggregate festivals, concerts, cultural events and lifestyle experiences into a single digital calendar.

The platform, which flags off the 100-Day Tourism Calendar, was unveiled on Monday at the Ember2Remember National Stakeholders’ Conference in Victoria Island, Lagos, with the initiative targeting Nigeria’s estimated $100 billion tourism and creative economy opportunity.

In a statement issued on Tuesday in Abuja by the Media and Publicity Adviser to the Minister of Art, Culture, Tourism and the Creative Economy, Nneka Ikem Anibeze, the ministry said the conference was aimed at mobilising public and private stakeholders to transform the September-to-December festive period into jobs, investment and economic growth.

Speaking at the unveiling, the Minister, Hannatu Musa Musawa, said millions of visitors travel across Nigeria every year to celebrate, reconnect and experience the country’s diverse culture, stressing that the festive season could be deliberately organised and monetised to strengthen tourism’s contribution to the economy.

“This initiative is about moving beyond the traditional concept of a festive season. It is about deliberately organising, packaging, promoting, and monetising one of the most economically active periods in our national calendar,” Musawa said.

She noted that every visitor generates economic activity across several sectors, including aviation, transportation, hospitality, restaurants, entertainment, retail, technology, artisans and local communities.

The Minister commended MyCityApp Chief Executive Officer, Mrs Ifeoma Chukwu, for her vision and commitment to the initiative.

She urged state governments, event organisers, tourism operators, hospitality businesses and other stakeholders to list their festivals, concerts, exhibitions, food experiences, cultural celebrations, fashion and sporting events on the national calendar.

Musawa said the platform would enable Nigerians, members of the diaspora and international visitors to discover tourism and entertainment experiences across the country from a single, credible source.

Earlier, Chukwu said Nigeria’s rich cultural heritage and creative sector provided enormous opportunities for tourism-driven economic growth.

She cited the contributions of tourism to the economies of countries such as Spain, France and the United States, arguing that Nigeria could equally build a $100 billion tourism economy.

Also present were Lagos State Commissioner for Tourism, Arts and Culture, Toke Benson-Awoyinka; Enugu State Commissioner for Culture and Tourism, Ugochi Madueke; NCAC Director-General, Obi Asika; National Gallery of Art Director-General, Ahmed Sodangi; ARCON Director-General, Dr Olalekan Fadolapo; and MTN Nigeria CEO, Dr Karl Toriola.

MyLagosApp and MyCityApp will serve as the digital engines of the calendar, distributing events through a 360-degree media ecosystem to audiences in Nigeria and the diaspora.

Stakeholders were encouraged to upload their events on MyCityApp to participate in the national tourism calendar urging them to upload events on http://www.MyCityApp.io.

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