Sports
NNL Strikes Over ₦494M Sponsorship Deal With BetPawa to Transform League
By Joel Ajayi
The Nigeria National League (NNL) has taken a decisive step toward revamping domestic football with the signing of a landmark one-year sponsorship deal worth over ₦494,456,709. million with Africa’s leading sports betting brand, BetPawa.
The partnership, unveiled Wednesday in Abuja under the theme “Investing in the Future of African Sports,” introduces a groundbreaking model that extends beyond traditional funding. At the core of the initiative is the innovative Locker Room Bonus — a reward system designed to directly benefit players after every victory while also boosting club and league revenues.
Under the scheme, 20 registered players and three technical staff per team will share a ₦1.288 million bonus per win, with each player receiving ₦56,000 instantly via a digital platform.
Additionally, the NNL will earn ₦400,000 per match played each weekend, creating a sustainable dual-impact system for both athletes and league administration.
The total package for the deal amounts to ₦494,456,709.
Explaining the innovation, BetPawa’s Head of Local Marketing & CSR, Borah Omary Ndanyungu, said:
“We’re not just handing out cash; we’re building a system that elevates Nigerian football. This platform ensures players are respected and rewarded for their hard work — with no delays, no drama.”
The deal has been widely praised across the football community. Nigeria Football Federation (NFF) President, Alhaji Ibrahim Gusau, hailed the initiative as a game-changer in retaining talent within the domestic league:
“One of my biggest concerns has been keeping our best players in the league. This is the way forward, and it will have a positive impact on the growth of the game in Nigeria.”
NNL Chairman, George Aluo, commended the NFF’s commitment to grassroots football, noting the steady progression of NNL clubs into the Nigeria Premier Football League (NPFL).
Also speaking, Director-General of the National Sports Commission, Philip Shaibu, described the deal as a major morale booster:
“This partnership will inspire players to give their best and will have a ricocheting effect on the league and the overall development of the game.”
BetPawa, trusted by millions across 17 African countries, is renowned for its ultra-low minimum stakes, instant payouts, and user-friendly interface. The brand continues to deepen its footprint in African sports, with the NNL partnership marking a bold statement of its commitment to driving football growth in Nigeria.
Beyond betting, BetPawa actively invests in the growth of African sports through sponsorships, infrastructure support, and CSR initiatives, aiming to raise professional standards and empower athletes at all levels.
BetPawa reiterated its broader vision of transforming African sports through innovative sponsorships and corporate social responsibility projects, with the ultimate goal of driving professionalism and sustainable growth across the continent.
Sports
AACT 2026: 31 Days to Africa’s Big Sporting Gathering in Abuja
Joel Ajayi
The countdown to the 2026 All Africa Challenge Trophy (AACT) has officially entered the final month, with just 31 days to go before Africa’s leading women’s team golf championship tees off at the IBB International Golf & Country Club in Abuja.
In a statement signed by the AACT 2026Director of Communication Kayode Adeniyi on Friday in Abuja.
Under the theme “Africa Is Coming to Abuja,” the countdown campaign will spotlight the championship, the participating nations, the players, the host venue and the growing development of women’s golf across the continent.
The 2026 AACT, scheduled for November 2–7, will bring together women’s golfing talent from across Africa for six days of continental competition in Nigeria’s capital.
As preparations continue at the IBB International Golf & Country Club, attention is increasingly turning to Abuja, where the championship will provide a platform for African golfers to compete while also showcasing Nigeria’s hospitality and the country’s growing profile as a destination for major sporting events.
The countdown will feature daily stories, interviews, player and country profiles, tournament facts, behind-the-scenes updates and features on the host venue as the championship draws closer.
The campaign will also highlight the role of the Ladies Golf Association of Nigeria (LGAN), the Local Organising Committee and other stakeholders in preparing for the continental championship.
With just 31 days remaining, anticipation is building across the African golfing community as Abuja prepares to welcome the continent’s leading women golfers.
Africa is coming to Abuja.
.
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