Creative Industry
Experts Urge Collaborative Training and Investment to Propel Nigeria’s Tourism and Transportation Industry at NTTSummit 2025
Joel Ajayi
The 8th edition of the National Tourism Transportation Summit and Expo has concluded in Abuja with a strong call for the integration of entrepreneurship development, skills acquisition and capacity-building programmes into the national policy framework for the tourism and transportation sectors.
According to the communique issued at the end of the two-day summit, stakeholders emphasized that such initiatives are essential for empowering youth and women, equipping them with the practical skills required to enter the industry, and stimulating investment through effective collaboration among training and capacity-development institutions. This, they noted, is critical for advancing the growth of Nigeria’s travel, tourism, hospitality and transportation sectors.
The communique further highlighted the need for strengthened cooperation among key public and private sector players, including the Nigerian Tourism Development Authority (NTDA), the National Board for Technical Education (NBTE), certification bodies, and leading training institutions such as NIHOTOUR and NCAT.
This collaboration, stakeholders said, is vital for enhancing service quality and aligning operations with global best practices.Participants also underscored the importance of standardizing operational guidelines across the tourism and transportation value chain, increasing investment in transportation infrastructure, and developing tourist destinations through public-private partnerships built on strong synergistic frameworks.
On tourism development, the summit stressed the need for a renewed focus on community-based tourism at the grassroots level, where most of Nigeria’s tourism wealth is located. It urged the federal and state governments to work closely with local governments and community leaders to upgrade tourist sites, strengthen heritage management and empower local stakeholders to drive tourism business sustainably.
The communique also called for the revitalization of Local Government Tourism Committees to ensure inclusive participation in tourism activities. It emphasized the importance of developing quality infrastructure—especially transportation, described as the “lifeline of the industry”—to enhance the tourism value chain, stimulate local economies, and promote cultural preservation and national heritage.
The resolutions emerged from expert presentations and panel discussions aligned with the Summit’s theme: “Tourism–Transportation Connectivity: Accelerating Synergy for National Socio-Economic Growth and Development.”
Speakers addressed key sub-themes including:Standards and Policies for Sustainable Tourism and Transportation DevelopmentDriving Economic Growth through Private Sector ParticipationDestination Development and Human Capital Capacity Building.
Community-Based and Inclusive Tourism for Social Integration and EmpowermentUnlocking Investment Opportunities in Tourism Transport Corridors
Sustainable Marine Resource Management for Blue Economy Growth.
Participating organizations and agencies that presented papers at NTTSummit 2025 included: the Nigerian Tourism Development Authority (NTDA), National Institute for Hospitality and Tourism (NIHOTOUR), Nigerian Shippers’ Council (NSC), National College of Aviation Technology (NCAT), Nigeria Investment Promotion Commission (NIPC), and the Chartered Institute of Transport Administration (CIoTA), among others.
Creative Industry
FG Backs MyCityApp Launch of 100-Day Tourism Calendar to Drive $100bn Economic Growth
Joel Ajayi
The Federal Government has thrown its weight behind the launch of MyCityApp, a Nigerian city discovery and tourism platform designed to aggregate festivals, concerts, cultural events and lifestyle experiences into a single digital calendar.
The platform, which flags off the 100-Day Tourism Calendar, was unveiled on Monday at the Ember2Remember National Stakeholders’ Conference in Victoria Island, Lagos, with the initiative targeting Nigeria’s estimated $100 billion tourism and creative economy opportunity.
In a statement issued on Tuesday in Abuja by the Media and Publicity Adviser to the Minister of Art, Culture, Tourism and the Creative Economy, Nneka Ikem Anibeze, the ministry said the conference was aimed at mobilising public and private stakeholders to transform the September-to-December festive period into jobs, investment and economic growth.
Speaking at the unveiling, the Minister, Hannatu Musa Musawa, said millions of visitors travel across Nigeria every year to celebrate, reconnect and experience the country’s diverse culture, stressing that the festive season could be deliberately organised and monetised to strengthen tourism’s contribution to the economy.
“This initiative is about moving beyond the traditional concept of a festive season. It is about deliberately organising, packaging, promoting, and monetising one of the most economically active periods in our national calendar,” Musawa said.
She noted that every visitor generates economic activity across several sectors, including aviation, transportation, hospitality, restaurants, entertainment, retail, technology, artisans and local communities.
The Minister commended MyCityApp Chief Executive Officer, Mrs Ifeoma Chukwu, for her vision and commitment to the initiative.
She urged state governments, event organisers, tourism operators, hospitality businesses and other stakeholders to list their festivals, concerts, exhibitions, food experiences, cultural celebrations, fashion and sporting events on the national calendar.
Musawa said the platform would enable Nigerians, members of the diaspora and international visitors to discover tourism and entertainment experiences across the country from a single, credible source.
Earlier, Chukwu said Nigeria’s rich cultural heritage and creative sector provided enormous opportunities for tourism-driven economic growth.
She cited the contributions of tourism to the economies of countries such as Spain, France and the United States, arguing that Nigeria could equally build a $100 billion tourism economy.
Also present were Lagos State Commissioner for Tourism, Arts and Culture, Toke Benson-Awoyinka; Enugu State Commissioner for Culture and Tourism, Ugochi Madueke; NCAC Director-General, Obi Asika; National Gallery of Art Director-General, Ahmed Sodangi; ARCON Director-General, Dr Olalekan Fadolapo; and MTN Nigeria CEO, Dr Karl Toriola.
MyLagosApp and MyCityApp will serve as the digital engines of the calendar, distributing events through a 360-degree media ecosystem to audiences in Nigeria and the diaspora.
Stakeholders were encouraged to upload their events on MyCityApp to participate in the national tourism calendar urging them to upload events on http://www.MyCityApp.io.
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