Sports
Chichi Nwoko Calls on Corporate Nigeria to Be Part of Nigeria’s Sports Renaissance
Joel Ajayi
The Chief Executive Officer of What Media Group, Chichi Nwoko, has called on corporate organizations and private sector stakeholders to play an active role in Nigeria’s sporting renaissance by investing and sponsoring the country’s athletes and supporting the long-term development of sports.
According to Nwoko, under the leadership of the National Sports Commission, Nigeria has entered a defining era for sports, with a new generation of talented athletes poised to achieve global success.
She urged brands and businesses to partner with Team Nigeria, noting that early investment in athletes creates lasting value for both the athletes and the organizations that support them.
“The greatest value lies in believing in our athletes before the medals come. Champions are not created overnight, they are built through consistent support, investment, and confidence in their potential.”
“Rather than waiting until they stand on the podium, this is the time for corporate Nigeria to become part of their journey, helping to shape the success stories that will inspire generations. The Commonwealth Games present an incredible opportunity for brands to align with excellence, national pride, and the future of Nigerian sports,” Nwoko said.
She reaffirmed What Media Group’s commitment to promoting Nigerian sports and amplifying the stories of athletes whose dedication and achievements continue to inspire the nation.
Recently, What Media Group partnered with the NSC, to ensure Nigerians enjoy comprehensive free-to-air coverage of the Glasgow 2026 Commonwealth Games, bringing Team Nigeria’s campaign to millions of homes across the country.
“We cherish our relationship with the National Sports Commission and remain committed to strengthening our collaboration in advancing Nigerian sports. Together, we can create greater opportunities for our athletes, deepen private sector participation, and build a sustainable ecosystem where talent is nurtured, celebrated, and empowered to succeed on the global stage, Nwokocha concluded.
She added that investing in sports is more than corporate social responsibility, it is an investment in Nigeria’s youth, national pride, economic growth, and global reputation.
She encouraged organizations across every sector to become active partners in shaping a new era of sporting excellence for the country.
Sports
AACT 2026: 31 Days to Africa’s Big Sporting Gathering in Abuja
Joel Ajayi
The countdown to the 2026 All Africa Challenge Trophy (AACT) has officially entered the final month, with just 31 days to go before Africa’s leading women’s team golf championship tees off at the IBB International Golf & Country Club in Abuja.
In a statement signed by the AACT 2026Director of Communication Kayode Adeniyi on Friday in Abuja.
Under the theme “Africa Is Coming to Abuja,” the countdown campaign will spotlight the championship, the participating nations, the players, the host venue and the growing development of women’s golf across the continent.
The 2026 AACT, scheduled for November 2–7, will bring together women’s golfing talent from across Africa for six days of continental competition in Nigeria’s capital.
As preparations continue at the IBB International Golf & Country Club, attention is increasingly turning to Abuja, where the championship will provide a platform for African golfers to compete while also showcasing Nigeria’s hospitality and the country’s growing profile as a destination for major sporting events.
The countdown will feature daily stories, interviews, player and country profiles, tournament facts, behind-the-scenes updates and features on the host venue as the championship draws closer.
The campaign will also highlight the role of the Ladies Golf Association of Nigeria (LGAN), the Local Organising Committee and other stakeholders in preparing for the continental championship.
With just 31 days remaining, anticipation is building across the African golfing community as Abuja prepares to welcome the continent’s leading women golfers.
Africa is coming to Abuja.
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