Art and Culture Ministry Partners Futuretech To Drive Nigeria’s Official Cultural Soft Power and Tourism Brand

Published

6 months ago

April 3, 2025

Joel Ajayi

The Federal Ministry of Art, Culture, Tourism and Creative Economy (FMACTCE) has signed a Memorandum of Understanding with Futuretech to promote Nigeria’s cultural products and creative talent globally through the ‘Destination 2030; Nigeria Everywhere’ initiative.

The MoU outlines a comprehensive collaboration framework focusing on strategic planning, global communications and creative leadership including stakeholder engagement and events activation.

Under the agreement, Futuretech will serve as the brand custodian for the Destination 2030; Nigeria Everywhere initiative, ensuring consistency in messaging and brand integrity across all platforms.

At the MOU signing, the Honourable Minister of Art, Culture, Tourism and Creative Economy, Hannatu Musawa, highlighted the significance of the partnership for Nigeria’s economic diversification efforts.

“This is indeed a full circle moment, as Futuretech has been an integral part of the FMACTCE’s evolution and has played a crucial role in streamlining our core strategic framework. Nigeria’s soft power is extraordinary, and together, we have a tremendous opportunity to leverage this power to reposition our nation globally. Through this collaboration, we will connect with the global audiences inviting them to rediscover our diverse heritage.

“Mr President, His Excellency Bola Ahmed Tinubu GCFR recognises that with Nigeria’s vibrant young population, job creation is paramount, and the vast majority of these opportunities lie within the creative industry. Destination 2030; Nigeria Everywhere is our vehicle to share our creative and cultural products with the world while creating sustainable economic opportunities for our people.

“Leveraging Futuretech’s expertise, we will continue to deploy a cohesive national narrative that celebrates our culture and creativity while presenting a unified brand to international audiences,” the minister added.

Earlier, Itohan Izugbokwe, Country Manager of Futuretech expressed enthusiasm about the partnership.

“We are delighted to be part of this ambitious and transformative journey. By combining Futuretech’s innovative approach to brand building and strategic communications with the Ministry’s vision and reach, we are creating a powerful platform to showcase Nigeria’s rich cultural heritage and creative talents to the world. We are committed to positioning and amplifying Destination 2030, Nigeria Everywhere as Nigeria’s cultural soft power and tourism brand, projecting Nigerian culture and creativity to the world”.

The Ministry will provide institutional support to enhance promotional efforts and international outreach, leveraging its governmental influence to ensure alignment with national objectives and access to key diplomatic channels. Additionally, the Federal Ministry of Art, Culture, Tourism and Creative Economy will provide official endorsements and support to ensure the successful implementation of these initiatives.

Futuretech’s Frontline Advisory and Strategic Communications business; Futuretech The Practice works with private and public sectors to address complex, business-critical issues that require diverse cross-discipline expertise and strategic communications expertise.

Destination 2030; Nigeria Everywhere, an initiative of the Ministry of Art, Culture, Tourism and Creative Economy is Nigeria’s cultural soft power and tourism brand, projecting Nigerian culture and creativity to the world.

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NYCN: High Court Bars Gbenga, others from holding election

Published

5 hours ago

October 7, 2025

The Gleamer

Josl Ajayi

A High Court of the Federal Capital Territory has issued an order restraining Comrade Ademola Gbenga, Comrade Okechukwu Nnamene and others from conducting the National Youth Council of Nigeria (NYCN) election slated for October 7, pending the determination of the substantive suit before the court.

Justice J. E. Obanor, in an order dated October 6, 2025, in suit no: FCT/HC/CV/3803/2025 and motion no: M/12204/2025, sighted by our correspondent, directed the Inspector General of Police and the Department of State Services (DSS) to enforce the court’s order.

The claimants/applicants in the case are the Incorporated Trustees of the National Youth Council of Nigeria (NYCN) and Ambassador Sukubo Sara-Igbe Sukubo, representing the existing leadership of the Council.

The defendants include Comr. Ademola Gbenga, Comr. Okechukwu Nnamene, Comr. Abel Abaji, Comr. Alex Allen Akin, Comr. Hassan Mamman, the Inspector General of Police, and the Department of State Services.

It would be recalled that the NYCN, during its National Elective Convention held in Yenagoa, Bayelsa State, from September 20 to 22, re-elected Ambassador Sukubo Sara-Igbe Sukubo as President alongside other executives.

However, dissatisfied with the Sukubo-led leadership, Gbenga and his allies formed a parallel group and planned to conduct another election in Abuja on October 7.

Consequently, the court ordered all parties to maintain the status quo regarding the leadership of the NYCN, pending the hearing and determination of the motion on notice.

The Order read in part, “Upon hearing the Motion Ex parte and the accompanying affidavit of. Amb. Sukubo Sara-Igbe Sukubo listening to P. Ulofu ESQ., of counsel to the Applicants praying this Honourable Court for the following:-

“An Order of Interim Injunction restraining the Respondents (Gbenga and others) or any person(s) acting through them or on their behalf from conducting the scheduled election of the 7th day of October, 2025 or taking any further step concerning the subject matter of this suit respectively pending the hearing and determination of the motion on Notice.

“An Order of Interim Injunction directing the Respondents to maintain the status quo with respect to the leadership of the National Youth Council of Nigeria, pending the determination of and determination of the motion on notice.

“An Order directing the 6th (IGP) and 7th (DSS) Defendants/Respondents to enforce the Order of Court restraining the 1st to 5th (Gbenga and others) Defendants, their privies, agents, or howsoever called, conducting the scheduled election of the 7 th day of October, 2025 or taking any further step concerning the subject matter of this suit respectively pending the hearing and determination of the Motion on Notice.

“And for such further or other orders as this Honourable Court may deem fit to make in the circumstances of this suit and or application.

“The court ordered as follows: Application is hereby granted and order made as prayed. Case is adjourned to 16th October, 2025 for hearing of Motion on Notice.”

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