Creative Industry
Awakan Takes Over as NTDA Director-General, Promises to Advance President Tinubu’s Renewed Hope Agenda Through the Tourism Sector
Joel Ajayi
The newly appointed Director-General of the Nigerian Tourism Development Authority (NTDA), Mr. Olayiwola Awakan, has assumed office at the Authority’s Headquarters in Abuja, pledging to usher in a new era of innovation, collaboration, and renewed commitment towards repositioning Nigeria’s tourism industry.
Upon his arrival, Mr. Awakan was received by the Management Team of the Authority, led by Mr. Ovie Esewhaye, the Director overseeing the Office of the Director-General, who presented the official handover note. The new helmsman thereafter met with the Directors, toured the NTDA offices, and addressed the general staff at the NTDA Village Hall.
In his maiden address, Mr. Awakan expressed deep appreciation to the President of the Federal Republic of Nigeria, His Excellency, President Bola Ahmed Tinubu, GCFR, for the confidence reposed in him to drive the Renewed Hope Agenda through tourism.
“I’m happy to be here; this is a new dawn. There’s a lot to be done and by the grace of God, it will be done,” he stated.
“Let me start by appreciating the President of Nigeria, His Excellency, President Bola Ahmed Tinubu, for believing in me and giving me the opportunity to drive the Renewed Hope Agenda through tourism.”
Mr. Awakan also acknowledged the Honourable Minister of Arts, Culture, Tourism and Creative Economy, Hannatu Musa Musawa, for her visionary leadership and tireless efforts in repositioning the sector despite limited resources.
“The responsibility bestowed on her is weighty, and even with the limited resources, she has been able to push ahead. I am here to complement her efforts,” he noted.
While commending the achievements of his predecessors, the Director-General pledged to consolidate on their successes and build a more vibrant, efficient, and responsive NTDA capable of attracting tourists and investors to Nigeria.
“My predecessors have done excellently well to the best of their ability, and the baton of leadership has been passed to me. I will take it up from here,” he affirmed.
He further emphasized the importance of teamwork, innovation, and inclusivity in achieving the Authority’s mandate.
“We need newness, freshness, and I can’t do it alone. We need collaborative effort,” he said.
“I operate an open-door policy, no idea is a bad idea; it can be refined into a fantastic one. Let’s make history together and make Mr. President proud.”
Mr. Olayiwola Awakan is an award-winning journalist, thespian, dramatist, poet, and culture and tourism enthusiast. His appointment reflects President Tinubu’s continued commitment to leveraging creativity, culture, and tourism as key drivers of national economic diversification and growth.
Creative Industry
CAFA Targets $500bn Fashion Economy At Canex Wknd 2026
Joel Ajayi
The Confederation of African Fashion (CAFA) will present its roadmap to grow Africa’s fashion economy from an estimated $30 billion to $500 billion at CANEX WKND 2026 in Lagos.
Marking its first anniversary on November 5, CAFA will unveil a joint stand with the Federal Ministry of Art, Culture, Tourism and the Creative Economy at the Wole Soyinka Centre for Culture and the Creative Arts, formerly the National Arts Theatre, on November 5, 2026.
CAFA President, Aare (Prof.) Lai Labode, said the institution works with African governments to align sourcing, production, trade and intellectual property policies, ensuring African creativity generates greater value for African businesses and communities.
Nigeria became the first country to sign the African Fashion Industry Growth Charter on November 5, 2025, when the Honourable Minister Barr. Hannatu Musa Musawa signed on behalf of the Federal Government.
Speaking ahead of the unveiling, Minister Musawa said: “Afroliganza seeks to build a structured, values-driven fashion economy rooted in African heritage, led by African institutions, and positioned for global impact.”
On employment potential, the minister emphasized that Investment in fashion will create millions of jobs, particularly for women and youth.
Registered in Rwanda, with an office in Kigali and a desk at the Federal Ministry of Arts, Culture, Tourism and the Creative Economy, CAFA is also working with Nigeria’s Ministry of Foreign Affairs towards African Union adoption of the Charter. Rwanda is progressing towards becoming its second participating country and the first in East Africa.
Its first year saw fifty nations gather at the Egbaliganza-Lisabi Festival in Abeokuta and a signed MoU with Türkiye’s ASRIAD.
CAFA’s programmes promote processing African raw materials into finished apparel locally. ‘Own What We Create’ addresses intellectual property protection, while the CAFA Certified Seal and CAFA Heritage Mark support standards and authenticity. African Global Fashion Houses are currently being established across international markets.
The African Global Fashion Games will debut in Nigeria in 2028, bringing designers together under national colours. Held every three years, the Games will alternate between African and international hosts, combining competition with investor meetings, deal signings and policy discussions. Its Instant Craft event gives competing nations identical materials and a fixed clock, placing skill at the centre of the contest.
CAFA is inviting creatives, fashion designers, artisans, diplomats, economists, investors and policymakers to its CANEX stand. Visitors can explore the roadmap, ask questions and identify opportunities to contribute through design, manufacturing, investment, research, trade and international partnerships. The stand will be open daily from November 5 to 8.
CAFA calls on the African Union to adopt the Charter, and governments to sign the Games Register and form national teams.
“Fashion has always told the world who Africa is. Now Africa will decide what fashion pays,” Aare Prof. Lai Labode said.
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