Sports
Corporate Stars League Set to Kick Off, aim to Boost Workplace Productivity in Nigeria
Joel Ajayi
Renowned sports consultancy agency 5Stars Football is gearing up to launch an exciting new initiative that targets a frequently overlooked segment: the corporate sector. The Corporate Stars Football League (CSL) is the latest addition to 5Stars’ portfolio, designed to offer corporate professionals a chance to engage in competitive sports while promoting workplace health, wellness, networking, and productivity.
Olumide Aturu, Managing Director of 5Stars Football, emphasized the growing need for such a league, noting that as competition intensifies across various industries, it has become increasingly challenging for corporate employees to participate in regular football leagues. “Many professionals in the corporate sector find it hard to balance their demanding work schedules with their passion for sports. Beyond that, there’s a need for structured opportunities for office team bonding. To meet these needs, we’ve created the Corporate Stars Football League, tailored specifically for the corporate world,” Aturu explained.
The CSL is more than just about sports; it’s a strategic initiative aimed at boosting employee productivity and contributing to Nigeria’s GDP growth through workplace sports. “At 5Stars Football, we excel at driving friendly competition, connecting brands for increased ROI, and challenging employees to perform at their best. We believe workplace sports can be a powerful motivator, pushing employees to strive for excellence while building teamwork and collaboration,” Aturu added.
The Corporate Stars League will offer more than just competition; it will create a unique environment where brands, products, and services can network and collaborate, benefiting both employees and employers. The league aims to encourage healthy competition, essential for both personal and professional growth.
The Corporate Stars League is set to kick off on October 19, 2024, in Abuja, following the conclusion of the annual 5Stars Premier League for youths on October 12. This new league has already attracted participation from major organizations such as CBN, PENCOM, TETFUND, Norrenberger, and FIRS for its inaugural season. The CSL promises to bring a fresh and exciting perspective to workplace sports in Nigeria, offering corporate professionals a platform to shine both on and off the field.
Sports
NPFL Strikes ₦2.14 Billion Exclusive Broadcast and Data Management Deal to Drive Modernization and Expand Visibility
By Joel Ajayi
The Nigeria Premier Football League (NPFL) has sealed a landmark ₦2.14 billion Exclusive Broadcast and Data Management Agreement designed to modernize league operations, enhance transparency, and elevate the league’s global profile.
The Memorandum of Understanding (MoU) was signed on Wednesday at the Continental Hotel in Abuja, with NPFL Chairman, Hon. Gbenga Elegbeleye, leading the league’s delegation.
The agreement formalizes strategic partnerships with Inview Technologies Nigeria Limited, AS Production Hub Limited (ASPH), and Roundup Technologies Limited.
Under the terms of the deal, Inview Technologies Nigeria Limited will serve as a principal partner over a five-year period, investing a total of ₦2 billion, including an ₦800 million upfront payment to the NPFL.
In addition, Roundup Technologies Limited has entered into a ₦140 million agreement, bringing the combined value of both deals to ₦2.14 billion over five years.
The partnership covers exclusive broadcast, data management, and commercialization rights, all aimed at transforming the NPFL’s digital infrastructure and operational efficiency.
Through this collaboration, the league’s technology partners will deploy cutting-edge systems for data collection, analytics, and digital operations. These innovations are expected to enhance match reporting, performance tracking, player statistics, and club management, while improving fan engagement and ensuring greater transparency across all league activities.
While speaking, Hon. Gbenga Elegbeleye hailed the agreement as “a major milestone in the NPFL’s mission to modernize its operations and position Nigerian football among the best-managed leagues globally.”
Details soon………
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