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Corporate Stars League Set to Kick Off, aim to Boost Workplace Productivity in Nigeria

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Joel Ajayi

Renowned sports consultancy agency 5Stars Football is gearing up to launch an exciting new initiative that targets a frequently overlooked segment: the corporate sector. The Corporate Stars Football League (CSL) is the latest addition to 5Stars’ portfolio, designed to offer corporate professionals a chance to engage in competitive sports while promoting workplace health, wellness, networking, and productivity.

Olumide Aturu, Managing Director of 5Stars Football, emphasized the growing need for such a league, noting that as competition intensifies across various industries, it has become increasingly challenging for corporate employees to participate in regular football leagues. “Many professionals in the corporate sector find it hard to balance their demanding work schedules with their passion for sports. Beyond that, there’s a need for structured opportunities for office team bonding. To meet these needs, we’ve created the Corporate Stars Football League, tailored specifically for the corporate world,” Aturu explained.

The CSL is more than just about sports; it’s a strategic initiative aimed at boosting employee productivity and contributing to Nigeria’s GDP growth through workplace sports. “At 5Stars Football, we excel at driving friendly competition, connecting brands for increased ROI, and challenging employees to perform at their best. We believe workplace sports can be a powerful motivator, pushing employees to strive for excellence while building teamwork and collaboration,” Aturu added.

The Corporate Stars League will offer more than just competition; it will create a unique environment where brands, products, and services can network and collaborate, benefiting both employees and employers. The league aims to encourage healthy competition, essential for both personal and professional growth.

The Corporate Stars League is set to kick off on October 19, 2024, in Abuja, following the conclusion of the annual 5Stars Premier League for youths on October 12. This new league has already attracted participation from major organizations such as CBN, PENCOM, TETFUND, Norrenberger, and FIRS for its inaugural season. The CSL promises to bring a fresh and exciting perspective to workplace sports in Nigeria, offering corporate professionals a platform to shine both on and off the field.

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Ibadan Marathon Will Drive Business Growth, Foster Community Spirit, Spotlight Local Talents-Gov Makinde

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Joel Ajayi

Oyo State Governor, His Excellency Seyi Makinde, has emphasized that the Ibadan Marathon will boost local businesses, create jobs, and strengthen community bonds.

He made this statement during a world press conference in Ibadan, where he was represented by the Honourable Commissioner for Youth and Sports, Wosilat Adegoke.

“This initiative not only promotes health and fitness but also supports our local economy while showcasing the beauty of our vibrant city,” he remarked. “The Ibadan Marathon is an opportunity for runners, families, and spectators to unite in celebration of sportsmanship and community spirit. Through this event, we demonstrate our commitment to public health, active lifestyles, and progress.”

The governor further highlighted the marathon’s role in promoting Ibadan’s cultural heritage, attracting visitors from across Nigeria and beyond, and spurring economic growth.

Savvy Events Limited CEO, Miss Arinola Idowu, and franchise owner of the Ibadan Marathon, shared that the 2024 event is designed to celebrate the city’s unity, strength, and rich history, with the theme ‘ERE IDARAYA.’ She emphasized that the event aims to support small businesses, engage youth, and elevate the city’s brand.

The Ibadan Marathon is a joint initiative between the Oyo State Government and Savvy Events to position Oyo State as a hub for sports, commerce, and entertainment, in line with the governor’s agenda for infrastructural development and youth empowerment.

This maiden edition will feature a 42.195km race and a 10km fun run. The routes have been certified by GRADE A measurer Norrie Williamson and World Athletics, offering an exciting journey through Ibadan’s iconic landmarks. Both races will conclude at Lekan Salami Stadium, Adamasingba, on Saturday, November 2, starting at 7 am for the marathon and 10 am for the fun run.

Registration is now open at www.ibadanmarathon.com for both the 42.195km full marathon and the 10km fun run.

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