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Dutch Sports Brand ‘Masita’ Partners RSDF, Throws Weight Behind Flying Officers Cup
Global Sporting Brand ‘Masita’ Enters Partnership With Ratels Sports Foundation Ahead Flying Officers Cup.
Top European Sports Brand ‘Masita’ Confirms Support For Flying Officers Cup.
One of Europe’s biggest Sports Equipment brands, Masita on Monday in far-away Holland gave its backing to the biggest Women Football Pre-season Championship in Africa, the Flying Officers Cup.
The Dutch Sportswear brand stamped their endorsement on the Women’s Pre-season Championship when the President of Ratels Sports Development Foundation (RSDF) President, Barrister Paul Edeh was received at their head office in Mastritch, Holland on Monday.
Masita was founded in 1933 by the Mass family from Sittard and focus mainly on the trade and processing of sportswear, kitting clubs like Fortuna Sittard, Guinea National Team, Kiyovu Sports Rwanda, Mees Palace Football Academy Jos, Namungo Tanzania, KMV Tanzania, Wakriya Guinea and the many more.
While receiving Barrister Paul Edeh, the Chief Executive Officer of the top European Sportswear, Kurt Molin was full of praises for Edeh, who he said has invested massively into the growth of women’s football in Nigeria and Africa. The top executive further went on to say that a partnership deal between Masita and Ratels Sports Development Foundation is on the verge of getting sealed.
“We are thrilled to enter into a relationship with Ratels Sports Development Foundation and Naija Ratels, a promising and ambitious Club and we hope that this strategic partnership allows us to work closely with the club as they enter into this next phase.
“We have read a lot about what Ratels Sports Development Foundation are doing with women football in Nigeria and are proud to receive the President of the Foundation, Barrister Paul Edeh to our head office here in Holland.
“We are highly satisfied with all these achievements and are ready to partner with the foundation on their numerous programmes including the upcoming Flying Officers Cup.
“Masita look forward to a great partnership and is also confident that we can always get the best from this agreement.
“We are proud to be kit sponsor of the club in the forthcoming Women’s League season in Nigeria.”
Also in the meeting in Holland was Former Super Eagles and South Korea Men National team Head Coach, Bonfrere Joe, who described Barrister Paul Edeh as a man who should be emulated by many in the Football Cycle in Nigeria and Africa.
Bonfrere Joe who was pioneer Technical Adviser of the Super Falcons, leading them to their first ever FIFA Women World Cup in China (1991), inspiring players like Ann Chiejine, Uche Eucharia, Marvis Ogun, Chioma Ajunwa and many more to greatness later on in their career expressed his happiness with the project of Ratels Sports Development Foundation.
“It is a huge achievement from my brother, Barrister Paul Edeh. We need more of this to develop women’s football in Africa and am impressed with what we have been able to see from the last two editions.
“I would like to inform you that what you are doing is unprecedented and that’s the reason I am giving my full support to this competition and am sure it would go a long way to help get women’s football to it’s right position in Africa and the world as a whole.
“I’m very hopeful and optimistic that this partnership with Masita is one of many partnerships that would be sealed by your foundation.”
He also hinted that he will be in Nigeria in the coming weeks for the 25th anniversary celebration of the Olympic Gold Medal won by Nigeria.
Also reacting, Mr Emmanuel Adukwu, the CEO of Mees Palace Football Academy, Jos who brokered the deal heaped praises on the Sports Brand that has continued to support teams in Africa.
“The Masita brand offers the biggest opportunity to the growing sports market in Nigeria and Africa at large
producing the highest quality sports equipment at the most affordable prices known for durability as well. I am happy that more teams are deciding to come on board the Masita partnership especially the Ratels Sports Development Foundation”. Adukwu noted.
He further listed technical assistance to the Various teams kitted by Masita through their coaches exchange program as a variable benefit no Nigerian sports club can Afford to Ignore.
Ratels Sports Development Foundation (RSDF) Boss, Barrister Paul Edeh thanked the Chief Executive Officer of Masita Sportswear for giving them the chance to seal a partnership with them, He also hailed former Super Eagles Coach Bonfrere Joe for lending his hand of support to the Flying Officers Cup, promising him that his Foundation will do all that is possible to continue pushing for a better future for the girl-child.
“Today’s announcement with Masita represents a landmark day for Ratels Sports Development Foundation and Naija Ratels Football Club’s commercial strategy as we continue to attract new global brands to our projects.
“My visit to Europe is to seal partnership deals and develop the various programmes of the Ratels Sports Development Foundation, as we get prepared and ready to host the best and the biggest Women Football Pre-season Championship next month.
“We are glad about this kind of support and partnership gotten from ‘Masita’ which is well-known worldwide as one of the top sports clothing company. We will also work and ensure that we get positives from this agreement.
I also want to thank Mr Emmanuel Adukwu, who is Nigeria representative of the brand ‘Masita’ and also the veteran Football Coach, Bonfrere Joe, who is a man that I have always admired even before he led Nigeria to their first-ever Gold medal at the Football event in the Olympics. He is technically sound and has always been a winner.
Ratels Sports Development Foundation is the brainchild of Legal Luminary, Barrister Paul Edeh and has been given various supports to the girl-child through Sports and Education.
Featured
NELFUND: The Renewed Hope Engine Propelling Nigeria’s Youth into Tomorrow
By Dayo Israel, National Youth Leader, APC
As the National Youth Leader of the All Progressives Congress, I have spent most of my tenure fighting for a Nigeria where every young person, regardless of their ward or local government, family income, or circumstance, can chase dreams without the chains of financial despair.
Today, that fight feels like victory, thanks to the Nigerian Education Loan Fund (NELFUND). Launched as a cornerstone of President Bola Ahmed Tinubu’s Renewed Hope Agenda, this initiative isn’t just a policy tweak; it’s a revolution. And under the steady, visionary hand of Managing Director Akintunde Sawyerr, NELFUND has transformed from a bold promise into a roaring engine of opportunity, disbursing over ₦116 billion to more than 396,000 students and shattering barriers for over a million applicants.
Let’s be clear: NELFUND was always destined to be a game-changer. Signed into law by President Tinubu on April 3, 2024, it repealed the outdated 2023 Student Loan Act, replacing it with a modern, inclusive framework that covers tuition, upkeep allowances, and even vocational training—ensuring no Nigerian youth is left on the sidelines of progress.
But what elevates it from groundbreaking to generational? Leadership. Enter Akintunde Sawyerr, the diplomat-turned-executioner whose career reads like a blueprint for results-driven governance. From co-founding the Agricultural Fresh Produce Growers and Exporters Association of Nigeria (AFGEAN) in 2012—backed by icons like former President Olusegun Obasanjo and Dr. Akinwumi Adesina—to steering global logistics at DHL across 21 countries, Sawyerr brings a rare alchemy: strategic foresight fused with unyielding accountability.
As NELFUND’s pioneer MD, he’s turned a fledgling fund into a finely tuned machine, processing over 1 million applications since May 2024 and disbursing ₦116 billion—₦61.33 billion in institutional fees and ₦46.35 billion in upkeep—to students in 231 tertiary institutions nationwide. That’s not bureaucracy; that’s brilliance.
Sawyerr’s touch is everywhere in NELFUND’s ascent. Since the portal’s launch, he’s overseen a digital ecosystem that’s as transparent as it is efficient—seamless verification, BVN-linked tracking, and real-time dashboards that have quashed misinformation and built trust. In just 18 months, the fund has empowered 396,252 students with interest-free loans, many first-generation learners who might otherwise have dropped out.
Sensitization drives in places like Ekiti and Ogun have spiked applications — 12,000 in a single day in one instance, while expansions to vocational centers in Enugu pilot the next wave of skills-based funding. And amid challenges like data mismatches and fee hikes, Sawyerr’s team has iterated relentlessly: aligning disbursements with academic calendars, resuming backlogged upkeep payments for over 3,600 students, and even probing institutional compliance to safeguard every kobo. This isn’t management; it’s mastery—a man who doesn’t just lead but launches futures.
Yet, none of this happens in a vacuum. President Tinubu’s alliance with trailblazers like Sawyerr is the secret sauce securing Nigeria’s tomorrow. The President’s Renewed Hope Agenda isn’t rhetoric; it’s resources—₦100 billion seed capital channeled into a system that prioritizes equity over elitism. Together, they’ve forged a partnership where vision meets velocity: Tinubu’s bold repeal of barriers meets Sawyerr’s boots-on-the-ground execution, turning abstract policy into tangible triumphs. It’s a synergy that’s non-discriminatory by design—Christians, Muslims, every tribe and tongue united in access—fostering national cohesion through classrooms, not courtrooms.
As Sawyerr himself notes, this is “visionary leadership” in action, where the President’s political will ignites reforms that ripple across generations.
Why does this matter to us, Nigeria’s youth? Because NELFUND isn’t handing out handouts—it’s handing out horizons. In a country where 53% of us grapple with unemployment, these loans aren’t just funds; they’re fuel for innovation, entrepreneurship, and endurance.
Picture it: A first-generation polytechnic student in Maiduguri, once sidelined by fees, now graduates debt-free (repayments start two years post-NYSC, employer-deducted for ease) and launches a tech startup. Or a vocational trainee in Enugu, equipped with skills funding, revolutionizing local agriculture. This is quality education that endures—not fleeting certificates, but lifelong launchpads. Sawyerr’s focus on human-centered design ensures loans cover not just books, but bread—upkeep stipends of ₦20,000 monthly keeping hunger at bay so minds can soar. Under his watch, NELFUND has debunked doubts, refuted fraud claims, and delivered results that scream sustainability: Over ₦99.5 billion to 510,000 students by September, with 228 institutions on board.
As youth leaders, we see NELFUND for what it is: A covenant with our future. President Tinubu and MD Sawyerr aren’t just allies; they’re architects of an educated, empowered Nigeria—one where poverty’s grip loosens with every approved application, and innovation blooms from every funded desk. This isn’t charity; it’s an investment in the 70 million of us who will lead tomorrow.
We’ve crossed one million applications not because of luck, but leadership—a duo that’s turning “access denied” into “future unlocked.”
To President Tinubu: Thank you for daring to dream big and backing it with action.
To Akintunde Sawyerr: You’re the executor we needed, proving that one steady hand can steady a nation.
And to every Nigerian youth: Apply. Graduate. Conquer.
Because with NELFUND, your generation isn’t just surviving—it’s thriving, enduring, and eternal.
The Renewed Hope isn’t a slogan; it’s our story, now written in scholarships and success. Let’s keep turning the page.
Dayo Israel is the National Youth Leader of the All Progressives Congress (APC).
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