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Elegbeleye insists Startimes was only Broadcast offer for NPFL

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Joel Ajayi


The Nigeria Premier Football League (NPFL) has reiterated that the broadcast rights deal signed with Startimes was not just the only offer it received at the time but the best negotiated partnership that came after over six years of the league not shown on television.


Hon. Gbenga Elegbeleye made this submission in response to a publication that suggested that the NPFL snubbed an offer of $11million proposed by a shadowy character.


“When the Interim Management Committee (IMC) which I headed came on board, there was not a single sponsorship for the league but we later got an investment partner in GTI that guaranteed N1billion for the season”, Elegbeleye stated.
He recalled that amongst several other terms of reference, the IMC was mandated to secure television broadcast for the league.


“It is on record that the last effective broadcast partnership the NPFL had was with Supersport and it was terminated in 2016. Thereafter the league went on without proper broadcast partner until we signed Propel Sports Africa for streaming and shortly after, Startimes for Direct to Home Satellite broadcast.


“These deals were not signed overnight but took painstaking negotiations that lasted for months because we wanted to make sure it was the right thing to do”, explained Elegbeleye. 


He said that the NPFL had at the outset insisted that it was open to offers and actually knocked on the doors of several corporate organisations pitching sponsorship of the league.


“We spent time and personal resources travelling to court Corporate Nigeria to sponsor the league with our investment partners, GTI and we invested in efforts to rebrand the league. A consultant was hired for venue branding which offers in-stadium exposure to our potential sponsors and a website was also built for viral exposure. So, where was this phantom $11m dollar briefcase offer all the time”, queried the NPFL Chairman.


He added that the IMC wooed Supersport with a view to bringing the South African broadcast outfit back to the NPFL. 
“We couldn’t have rejected any offer when we were practically seeking to entice Supersport back to the extent that we succeeded in bringing them to broadcast the 2022/23 Super 6 Playoff”, continued Elegbeleye.


He urged the public to be wary of parasitic characters that thrive on controversy to stay relevant.


“The NPFL is still very much open to listen to offers of partnership in other areas from well meaning and credible Sports Marketing companies”, Elegbeleye said.


GTI, as the League Investment Partner guarantees to provide funding of N10billion over ten years which ensures fund for the cost of organising the league including match officials payment and winning prize money.

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Babatunde Pledges Unity, Coaches Education for Grassroots Football in AMAC

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Newly inaugurated leader of the Abuja Municipal Area Council (AMAC) Football Coaches Council, Coach Oluwole Babatunde, has pledged to prioritise unity, coaches’ education and stronger collaboration with the state body to advance grassroots football development in the Federal Capital Territory (FCT).

Babatunde spoke on Saturday in Abuja after the inauguration of the new AMAC Football Coaches Council leadership at the Old Parade Ground football pitch in Area 10.

“Today’s inauguration is a moment of great joy for me. I am happy the election was conducted peacefully,” he said.

He acknowledged that some stakeholders initially doubted the process but said the election was successfully conducted with the support of the state body, the Independent Monitoring Committee (IMC) and leaders of the association.

“Many people thought the process would not go smoothly, but with the support of the state, the IMC and our leaders, everything went well,” Babatunde said.

He noted that one of his administration’s key priorities is to strengthen the relationship between the council and its parent body, the Nigeria Football Coaches Association (NFCA), FCT Chapter.

“In the past there was a gap between the state body and AMAC. That should not be the case because the state is our parent body,” he said.

Babatunde also emphasised plans to prioritise coaches’ education and professional development.

According to him, the council is already exploring partnerships with international organisations, including Roxburgh in Switzerland, to expose members to new coaching perspectives.

“We plan to invite experts from outside the country to help change the mindset of our members,” he said.

He also revealed plans to invite international scouts to the latter stages of the FCT Football Coaches Unity Cup to provide players with opportunities to showcase their talents globally.

On infrastructure challenges, Babatunde lamented the shortage of football facilities in the FCT.

“The Area 10 football pitch is not in very good condition, and most activities now take place at the Area 3 football pitch. We are managing the situation as best as we can,” he said.

In his remarks, outgoing AMAC Football Coaches Council leader Ambimbola Samuel urged the new executives to promote unity and inclusiveness.

“Now that they are leaders, they must see themselves as leaders of everyone, not just those who voted for them,” he said.

He explained that football coaching activities in the FCT operate through six area councils — AMAC, Kuje, Abaji, Kwali, Gwagwalada and Bwari — which coordinate grassroots football development.

Also speaking, chairman of the **Nigeria Football Coaches Association FCT Chapter, David Bartholomew, described the inauguration as long overdue and expressed confidence in the new leadership.

“We are happy with the new executives and there are signs they will perform well,” he said.

Bartholomew urged them to continue the work of the previous administration, particularly in grassroots development, competitions and workshops for coaches.

He also decried the shortage of football facilities in the FCT, noting that about 30 clubs currently train at the Area 3 football pitch.

“If you visit the Area 3 pitch, you will see that about 30 clubs train there regularly. The facility is limited to just the playing field without adequate supporting infrastructure,” he said.

According to him, some coaches have already taken legal action to compel authorities to address the shortage of sports facilities in the territory.

The newly inaugurated executives will serve a four-year tenure from 2026 to 2030.

Other members of the executive include Coach Ifeanyi Ubah (Vice Leader), Coach Mike Attah (General Secretary), Coach Temidayo Faleyimu (Treasurer), Coach Emeka Anyimba (Training Officer), Coach Okocha Anagha (Financial Secretary), Coach Peace Ihu (Provost) and Coach Sunday Nku (Assistant Training Officer).

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