Creative Industry
Emirates Airline to Participate in Africa Tourism, Creative Economy Expo
The United Arab Emirates, UAE has confirmed the participation of Emirates Airline in the upcoming Africa Tourism and Creative Economy Expo, (AFTCREE) scheduled to hold in Abuja from Nov. 24th to 25th.
The New Agency of Nigeria reports that the Expo is being organised by Afrocultour in partnership with the Federal Ministry of Arts Culture Tourism and Creative Economy.
In a confirmation letter sent to the Chief Executive Officer, (CEO), Aftocultour Mr, Chuks Akamadu, in Abuja on Tuesday, the Embassy extended its warm regards and appreciation for the invitation.
NAN reports that the Expo was endorsed by the Director General of the World Trade Organisation (WTO), Dr, Ngozi Okonjo-Iweala.
The participation of Emirates Airline underscores the UAE’s commitment to strengthening ties with Nigeria and the African continent, particularly in the areas of tourism, trade, and creative enterprise.
As one of the world’s leading carriers, Emirates’ involvement in the Expo reflects its dedication to promoting connectivity, innovation, and economic growth.
It is hoped that the Expo would present a unique opportunity for UAE’s reaffirmation of her continued partnership with Nigeria and indeed the entire African continent in advancing initiatives for prosperity .
The upcoming Expo aims, among other things, to urge African countries to commit to significant increase in their tourism and creative economy annual budgetary allocations and inaugurate “Agenda 2030”.
The agenda is believed to aspire to jerk up Africa’s contribution to global trade from less than three percent to at least 10 percent.
As well as increasing the continent’s five percent share of the $11 trillion global tourism revenue to at least 20 percent by the year 2030.
This, the organisers believe, can be achieved through mainstreaming tourism, the cultural industry and entertainment into the service sector and instituting a peer review mechanism for African countries.
This is aimed at comparing notes bilaterally and multilaterally on emerging tourism and creative industry trends within the precincts of mutual profit. NAN
Creative Industry
NTDA, LEXLUC Sign MoU to Unlock Nigeria’s Domestic Tourism Potential
Cyril Ogar
The Nigerian Tourism Development Authority (NTDA) has signed a Memorandum of Understanding (MoU) with LEXLUC Global Services and Tours Ltd. to promote domestic tourism, cultural heritage and destination awareness across Nigeria.
The agreement establishes a framework for implementing and expanding the Meet My Town, Know My State tourism initiative, which aims to encourage Nigerians to explore destinations within the country, learn about their cultural heritage and support greater community participation in tourism.
Speaking at the signing, Chief Executive Officer of LEXLUC Global Services and Tours Ltd., Mr Oluwole Ajayi, said the initiative was developed to help Nigeria harness its tourism potential, attract investment and create more opportunities within the sector.
“Tourism is number one employer worldwide. Whether we like it or not, we have to key into it and make sure it becomes the number one employer in Nigeria, too,” Ajayi said.
He also referenced plans for a proposed West African Jollof Rice Championship and Tourism Festival, which he said could complement the initiative’s broader objectives. The proposed event is expected to form part of future tourism activities, subject to the necessary planning and approvals.
Ajayi expressed confidence that the collaboration with NTDA would help advance the initiative and attract investors to Nigeria’s tourism industry.
Director-General of NTDA, Mr Ola Awakan, said the partnership alignes with the authority’s mandate to promote and develop tourism, noting that collaboration with the private sector was important to the sector’s growth.
“It’s a laudable project. We are going to give you national and institutional backing. You are also helping us achieve our mandate, and we are helping you to bring your idea to fruition. So, it is a win-win situation. All of this is in the interest of Nigeria,” Awakan said.
He commended Ajayi for sustaining the initiative and reaffirmed NTDA’s commitment to supporting its objectives within the authority’s mandate.
The Meet My Town, Know My State initiative is designed to raise awareness of Nigeria’s destinations, promote cultural heritage and encourage domestic travel. Its activities may include organised tours, tourism education, awareness campaigns, events and stakeholder engagements across the country.
Under the MoU, LEXLUC will coordinate and implement approved activities, develop tourism packages, mobilise sponsorship and partnerships, and report on progress. NTDA will provide relevant tourism information, institutional coordination, policy guidance and support for stakeholder engagement, subject to its mandate and applicable approval processes.
The signing was coordinated by Head of Legal Services at NTDA, Olufunke Soleye, and Head of Legal at LEXLUC, Mary Oluwatoyin Noibi-Edoze. Director of the Marketing and Promotions Department at NTDA, Mr Olufemi Akinyele, was also present alongside staff members of the department.
The agreement establishes a framework for cooperation between the two organisations to expand awareness of Nigeria’s tourism offerings and encourage greater participation in domestic tourism.
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