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Engaging Youth in Sports Key to Drive Renewed Hope Agenda –Olawande

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Joel Ajayi 


Minister for Youth Development, Hon. Ayodele Wisdom Olawande, has emphasized that actively engaging Nigerian youth through sporting activities is a vital step toward achieving the Renewed Hope Agenda of the current administration.


Speaking during in Abuja at the presentation of the King’s Baton Relay to President Bola Ahmed Tinubu ahead of the 2026 Commonwealth Games scheduled to hold between July 23 and Aug. 2 in Glasgow Scotland.


Olawande noted that over 90% of sporting activities naturally involve young people, making it an effective tool for youth mobilization, empowerment, and national development.


“You cannot talk about sports without involving young people. From football to athletics and beyond, youth are at the center of it all,” he said. “The only way to truly drive the Renewed Hope Agenda is through aggressive and inclusive engagement of our young population in sports and related initiatives.”

He pointed out that many youth-focused collaborations between the Ministry of Youth Development and the National Sports Commission are already yielding positive results, with more inclusive sporting programmes being launched across the country.


Reflecting on his appointment as a youth minister, Olawande described the current federal cabinet as one of the youngest in the nation’s history, both in age and in the number of youth-centric appointees.


“For the first time in our democratic journey, young people are not just spectators but active players in governance. We now have a visible presence in cabinet, in advisory roles, and across Ministries, Departments and Agencies (MDAs).”
The Minister also stressed the need to do things differently to achieve meaningful change.


“If a particular system has not delivered results in 40 years, it’s time to change the approach. This government is doing things in a new and transparent way. We’re not just making promises—we’re building systems, opening access, and listening to the grassroots,” Olawande added.


He cited his experience visiting 28 states, where he discovered that the needs and challenges of youth vary by region. This, he said, informed the ministry’s decision to adopt a decentralized and inclusive approach through ongoing youth confabs and regional consultations.


“We’ve opened digital platforms, set up confabs, and we’re preparing to inaugurate a post-confab committee made up of representatives from the National Assembly, the executive, and the judiciary. This will ensure that the outcomes of the confab are implemented effectively.”


Olawande also acknowledged that many young Nigerians have, for decades, felt disconnected from government. But he urged them to be patient and to get involved in the ongoing reforms.


“We must keep pushing and reshaping the narrative. The change may not happen overnight, but we’re committed to a future where young people are not just heard, but empowered and positioned to lead.”


The Minister concluded with a call for collective action and long-term commitment to building a Nigeria that truly works for the next generation.


“Let’s fix the foundation now so that those coming after us will have a solid platform to build upon. It’s a process, and we’re making progress.”

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PremiumTrust Bank Abuja City International Half Marathon Earns World Athletics Label

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Nigeria’s foremost Sports Company, Nilayo Sports Management Limited (NSML) has announced the second edition of the PremiumTrust Bank Abuja City International Half Marathon, set to light up Nigeria’s capital city on Saturday, December 6, 2025.

With the theme “Steady Strides,” this year’s race captures the measured rhythm and determined pace that define world-class long-distance running, a reflection of the steady progress and ambitious vision shaping the marathon’s evolution into a global platinum-labelled event.

In a historic milestone for Nigerian sports, the PremiumTrust Bank Abuja City International Half Marathon has been officially awarded the prestigious World Athletics Label for its second edition, a distinction achieved in record time. This remarkable feat makes it the first marathon globally to earn the label so swiftly, underscoring both the organizational excellence of NSML and the dynamic rise of PremiumTrust Bank, currently celebrated as Nigeria’s fastest-growing commercial bank.

The 2025 edition is expected to attract elite international athletes, top local runners, and marathon enthusiasts from around the world, alongside officials from World Athletics who will oversee the competition.

Speaking on the announcement, Managing Director of Nilayo Sports Management Limited, Yetunde Olopade, expressed excitement about the unique partnership with PremiumTrust Bank.

“This second edition is fundamentally unique because it represents the first-ever true super-partnership on such a dynamic sports property in our nation and arguably, globally. PremiumTrust Bank is not just a sponsor but the sole partner anchoring the establishment, organization, and consolidation of a global marathon in Nigeria’s capital city.

” We are proud and grateful for the bank’s visionary leadership, which not only recognized the immense potential of the first edition but is now single-handedly driving the race toward international acclaim.”

Managing Director of PremiumTrust Bank, Dr. Emmanuel Efe Emefienim (CON) emphasized the shared values underpinning the partnership.

“PremiumTrust Bank is built on the philosophy of rapid, impactful, and sustainable growth, and the theme of this year’s marathon perfectly reflects our operational ethos.”

“Attaining World Athletics Label status in just the second year validates that our investment is yielding world-class outcomes. We are deeply proud to be the sole partner building this monumental legacy, reinforcing our commitment to sports development, community wellbeing, excellence, and platforms where champions are made.”

The PremiumTrust Bank Abuja City International Half Marathon 2025 promises to be a spectacular celebration of endurance, athleticism, and community spirit, further strengthening Abuja’s status on the global racing calendar.

Registration for participants is currently open as it promises to be another marathon spectacle on the 6th of December 2025.

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