Sports
F&A Supremo Hails EuroMatch Group for Boosting Nigeria’s Top-Flight League
The Chief Executive Officer of F&A Sporting Management, H.E. Prince Fred Akhigbe, has commended Euromatch Ltd for fulfilling its promise by investing in the Nigeria Premier Football League after years without a title sponsor.
Following extensive engagements with Euromatch executives, F&A Sporting Management facilitated a $7.5 million, three-year deal that secured a title sponsor for the NPFL.
Under the agreement, Euromatch Group has entered into a three-year partnership with Nigeria’s top-flight league. From the 2026/27 season, the competition will be branded as the “Euromatch NPFL”. The Euromatch brand will also feature on club jerseys, in stadiums, and across match broadcast graphics.
Days before the kickoff of the 2026/2027 NPFL season, Euromatch and the NPFL formalized the deal and unveiled Euromatch as the official title sponsor at an elaborate ceremony held at the Abuja Continental Hotel. The event was attended by top stakeholders in Nigerian football and the Chairman of Euromatch.
Speaking to woosportsnews.com from Florence, Italy, the CEO of F&A Sporting Management, Prince Fred Akhigbe, said:
“This is a landmark moment for the NPFL. I commend the Chairman of Euromatch for believing in the league and in Nigerian football as a whole. After many years, the NPFL now has a title sponsor, and this marks the beginning of a new era.”
“The NPFL is a premium brand with the capacity to attract major sponsors when managed professionally. Euromatch has kept its word to Nigerians, and I am confident they will deliver on this partnership.”
Also speaking, Utku Sarper, CEO of Euromatch Group, said:
“When entering a new market, we listen first and then take action. That is how we came to understand what this league means to Nigerians. This is just the beginning. Every big journey starts with one step.”
Nigeria is the first market where Euromatch Group has established such direct, long-term collaboration with the local sports community. Beyond digital products, the company is embedding itself in a core part of the country’s sports ecosystem. The sponsorship covers the top football league in a nation of over 240 million people.
Sam Sacli, President of Euromatch Group, added:
“You don’t put your name on a league just for a photo opportunity. You do it because you intend to stay and help build what it is becoming.”
The league’s new visual identity; a crest in Nigeria’s national colors featuring a distinct eagle and football, alongside the Euromatch name took effect from Matchday One of the 2026/27 season. Matchday Two of the Euromatch NPFL will be played across the country this coming weekend.
Sports
Lagos Women Run: Excitement Builds Ahead of Saturday’s TBS Race
Joel Ajayi
Participants from different walks of life are eagerly looking forward to the Lagos Women Run scheduled for Saturday, November 14, at the Tafawa Balewa Square (TBS), Lagos.
The participants have expressed excitement about the opportunities and experiences the annual event promises to offer.
Our correspondent reports that, in addition to runners from within Lagos and other parts of Nigeria, some athletes are expected to travel from outside the country to participate in the race.
The organisers are already making preparations for the large number of registered participants, while the possibility of accepting late entries will depend on the timing and other arrangements.
The Coordinator of the Lagos Women Run, Tayo Popoola, said participants should expect an improved experience compared with previous editions.
“We have to continue to get better, as that is the driving force for us as organisers. We will be bigger and better with every edition,” Popoola said.
The 2026 Lagos Women Run will hold on Saturday, November 14, with Tafawa Balewa Square serving as the starting point.
Participants are expected to arrive at the venue by 6:30 a.m. for the event.
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