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FG Seeks Collaboration With Private Sector To unlock Economic Potentials of Sports

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Joel Ajayi 


The Federal Government has expressed its determination to  continue to collaborate with the corporate and private sector organisations to unlock economic potentials of sports in the country.


The Honourable Minister of Sports Development, Senator John Owan Enoh gave the assurance on Thursday in his office at the Moshood Abiola National Stadium Abuja, when he met with the members of the  Dream Sports Africa led by its  Country Director, Mr Michael Anejo.


Senator Owan Enoh stated that the new vision and thinking of government under the leadership of  President Bola Ahmed Tinubu now is that sports is seen as both recreation and business. This he said, was the right approach to jumpstart the desired transformation of sports in our country.


He stated that with this new vision of government, the Federal Ministry of Sports Development under his watch, will continue to keep its door open to collaboration with relevant stakeholders, private sector investors, the civil society organisations as well as the global sports community in order to join hands with the Federal Government in its effort to fully unlock the economic potentials of sports in Nigeria and in the process, unleash one of the most consequential transformations of the 21st century.


The Minister stated further that sports has a great potential for wealth creation, employment generation, poverty alleviation, social inclusivity and the ability to make substantial contributions to the nation’s Gross Domestic Product (GDP).


Senator Owan Enoh noted that private sector organisations have a critical role to play in unlocking these opportunities but that this huge potential has been squandered due to inaction  and missed priorities. 


He called on the private  sector investors and major players in the industry to take advantage of the incentives put in place by the current administration to invest massively in the development of sports in Nigeria.


Besides,Senator Owan Enoh explained that in line with the Renewed Hope Agenda of the present administration, the government has endorsed the National Sports Industry Policy (NSIP) approved by the immediate past administration and that the Ministry was committed to ensuring the implementation of the policy especially, in areas  such as expanding and improving School Sports Games, implementing a strategic plan to define the growth path for discovered talents, improved welfare for athletes and Public Private Partnerships for upgrade of essential sports infrastructure across the country.


Speaking earlier,  the Director, Dream Sports Africa, Mr Michael Anejo thanked the Honourable Minister of Sports Development, Senator John Owan Enoh, for accepting to meet with their organisation to discuss likely areas of collaboration that will drive Sports Development across the country in spite of his busy schedule.


He assured that his organisation will go back to the drawing board and identify critical areas it needs to partner with the Ministry and the Federal Government in its effort at ensuring the realization of the policy objectives of the present administration as it relates to sports  development in line with global realities.

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PremiumTrust Bank Abuja City International Half Marathon Splashes Big Prize Money Ahead Of 14 November 2026 Race

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Top Three Elite Finishers To Earn $8,000, $6,000 And $5,000 Respectively

The organisers of the highly anticipated PremiumTrust Bank Abuja City International Half Marathon have announced an attractive prize package for athletes across every category ahead of the race on 14 November 2026 in Abuja.

The prize announcement has been welcomed by athletes and coaches, as the event continues to establish itself as one of the leading road races in Nigeria. The race offers local athletes the chance to compete against international runners in front of a home crowd, while also earning meaningful rewards.

In the elite category, first place earns $8,000, second place takes $6,000, third place gets $5,000, fourth place receives $4,000, fifth place goes home with $3,000, sixth place earns $2,000, seventh place takes $1,000, and eighth place gets $500.

In the Nigerian category, first place earns ₦2,000,000, second place takes ₦1,500,000, third place gets ₦1,000,000, fourth place receives ₦500,000, fifth place goes home with ₦300,000, sixth place earns ₦200,000, seventh place takes ₦100,000, and eighth place gets ₦50,000.

According to the organisers, the prize structure reflects the commitment of PremiumTrust Bank to the growth of athletics in Nigeria and to the encouragement of home based athletes. The separate Nigerian category ensures that local runners are properly recognised and rewarded for their performance.

The half marathon, which covers 21 kilometres, remains an important event for long distance runners. It serves as a test of endurance and preparation, and it provides a competitive platform for athletes building towards major national and international competitions.

The race is expected to draw elite athletes, club runners, corporate teams, fitness enthusiasts and supporters from across Nigeria and beyond. The turnout is expected to be high, given the interest already shown since registration opened.

Organisers have advised interested runners to register early through the official registration portal of the race to secure their participation, as arrangements are being put in place for timing, security, medical support and traffic management on race day.

The prize money is now confirmed, attention will shift to the athletes as they complete their final weeks of training and preparations ahead of the race day.

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