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FG To Collaborate With NTDC To Fully Harness Creative Industry Potentials

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Joel Ajayi

Minister of Information, Culture and Tourism Alhaji Lai Mohammed has assured that the Ministry is very much ready to collaborate with the Nigeria Tourism Development Corporation (NTDC) in order to fully harness tourism potentials in the Country.

Speaking on Tuesday in Abuja during a working visit to the head office of Nigeria Tourism Development Corporation NTDC, the Minister said tourism is a fast-growing sector and it needs to be strengthened to harness its full opportunities for growth and development of Nigeria.

He stated that the Creative industry will be the next oil and gas in the nearest future.

According to him, Tourism is not just sight scene, tourism is made up of the entire creative industry and so when talking about tourism we are talking about Music, fashion, film, Monument, Photography and many others.

“When you look at the NTDC act, the mandate is to develop, to promote, to market tourism in Nigeria as well as to bring people to invest.

“This the government believes in the nearest future, the creative industry is going to be the next oil in Nigeria when oil will dry up the creative industry which is our music, our fashion, our films, our heritage sites will remain fresh and attract people into the country.”

Talking about the Ministry’s effort toward the tourism Sector, Alhaji Mohammed expressed: “We have a very serious talk with the DG, we have gone through their challenges, we have also try to proffer solution to all the challenges but what is important is to realize that at NTDC are sitting at the keg of unexplored potentialities, we have the mandate to harness a huge potential of Nigeria to attract people to Nigeria.

“We are Country of colors, country of 250 ethnic groups, we have almost all-round good weather, we have been blessing with film industry which is number two in the entire world, we have been blessing with the music industry that has become global, this why NTDC is important you need to attract tourist to come and see what Nigeria can offer.

“Our the industry is the fastest-growing sector of Nigeria economy today, it employed over 1 million people, but it has the capacity to employ several millions of people

“Our film industry is the least untapped, today we have about 53 cinema houses, and with less than 200 screens with a population of 200million people, we need a thousand cinema houses and at least 6,000 screens.

Our music is growing, last year we made about $51millions dollar, our fashion is growing but the beauty of this creative industry is it employs more people more than any other sector apart from Agriculture and the people that it employ is largely is the younger one.

This is why NTDC needs to work even more with the Ministry so that we can actualize the potentials of this industry.

In his address, the Director-General NTDC, Folorunsho Coker commended the Minister for the visit saying that the visit is apt and would go a long way to boost tourism in the country

He said that “the ‘Tour Nigeria’ project, has driven domestic consumption of tourism assets and products in Nigeria; create new channels of tourism markets as well as generated employment. The brand has restored hope and excitement amongst Nigerians exploring limitless domestic tourism products in the country.

“Also the ‘Nigerian flavour’ initiatives have showcased the diverse gastronomy of Nigeria and promoted Abuja as a destination for fun, hospitality, and relaxation.”

Mr. Coker further stressed that the 5-point action plan initiative called CHIEF is to grow the industry and building a foundation for an attractive destination industry making for domestic and international tourists.

 

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NELFUND: The Renewed Hope Engine Propelling Nigeria’s Youth into Tomorrow

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By Dayo Israel, National Youth Leader, APC

As the National Youth Leader of the All Progressives Congress, I have spent most of my tenure fighting for a Nigeria where every young person, regardless of their ward or local government, family income, or circumstance, can chase dreams without the chains of financial despair.

Today, that fight feels like victory, thanks to the Nigerian Education Loan Fund (NELFUND). Launched as a cornerstone of President Bola Ahmed Tinubu’s Renewed Hope Agenda, this initiative isn’t just a policy tweak; it’s a revolution. And under the steady, visionary hand of Managing Director Akintunde Sawyerr, NELFUND has transformed from a bold promise into a roaring engine of opportunity, disbursing over ₦116 billion to more than 396,000 students and shattering barriers for over a million applicants.

Let’s be clear: NELFUND was always destined to be a game-changer. Signed into law by President Tinubu on April 3, 2024, it repealed the outdated 2023 Student Loan Act, replacing it with a modern, inclusive framework that covers tuition, upkeep allowances, and even vocational training—ensuring no Nigerian youth is left on the sidelines of progress.

But what elevates it from groundbreaking to generational? Leadership. Enter Akintunde Sawyerr, the diplomat-turned-executioner whose career reads like a blueprint for results-driven governance. From co-founding the Agricultural Fresh Produce Growers and Exporters Association of Nigeria (AFGEAN) in 2012—backed by icons like former President Olusegun Obasanjo and Dr. Akinwumi Adesina—to steering global logistics at DHL across 21 countries, Sawyerr brings a rare alchemy: strategic foresight fused with unyielding accountability.

As NELFUND’s pioneer MD, he’s turned a fledgling fund into a finely tuned machine, processing over 1 million applications since May 2024 and disbursing ₦116 billion—₦61.33 billion in institutional fees and ₦46.35 billion in upkeep—to students in 231 tertiary institutions nationwide. That’s not bureaucracy; that’s brilliance.

Sawyerr’s touch is everywhere in NELFUND’s ascent. Since the portal’s launch, he’s overseen a digital ecosystem that’s as transparent as it is efficient—seamless verification, BVN-linked tracking, and real-time dashboards that have quashed misinformation and built trust. In just 18 months, the fund has empowered 396,252 students with interest-free loans, many first-generation learners who might otherwise have dropped out.

Sensitization drives in places like Ekiti and Ogun have spiked applications — 12,000 in a single day in one instance, while expansions to vocational centers in Enugu pilot the next wave of skills-based funding. And amid challenges like data mismatches and fee hikes, Sawyerr’s team has iterated relentlessly: aligning disbursements with academic calendars, resuming backlogged upkeep payments for over 3,600 students, and even probing institutional compliance to safeguard every kobo. This isn’t management; it’s mastery—a man who doesn’t just lead but launches futures.

Yet, none of this happens in a vacuum. President Tinubu’s alliance with trailblazers like Sawyerr is the secret sauce securing Nigeria’s tomorrow. The President’s Renewed Hope Agenda isn’t rhetoric; it’s resources—₦100 billion seed capital channeled into a system that prioritizes equity over elitism. Together, they’ve forged a partnership where vision meets velocity: Tinubu’s bold repeal of barriers meets Sawyerr’s boots-on-the-ground execution, turning abstract policy into tangible triumphs. It’s a synergy that’s non-discriminatory by design—Christians, Muslims, every tribe and tongue united in access—fostering national cohesion through classrooms, not courtrooms.

As Sawyerr himself notes, this is “visionary leadership” in action, where the President’s political will ignites reforms that ripple across generations.

Why does this matter to us, Nigeria’s youth? Because NELFUND isn’t handing out handouts—it’s handing out horizons. In a country where 53% of us grapple with unemployment, these loans aren’t just funds; they’re fuel for innovation, entrepreneurship, and endurance.

Picture it: A first-generation polytechnic student in Maiduguri, once sidelined by fees, now graduates debt-free (repayments start two years post-NYSC, employer-deducted for ease) and launches a tech startup. Or a vocational trainee in Enugu, equipped with skills funding, revolutionizing local agriculture. This is quality education that endures—not fleeting certificates, but lifelong launchpads. Sawyerr’s focus on human-centered design ensures loans cover not just books, but bread—upkeep stipends of ₦20,000 monthly keeping hunger at bay so minds can soar. Under his watch, NELFUND has debunked doubts, refuted fraud claims, and delivered results that scream sustainability: Over ₦99.5 billion to 510,000 students by September, with 228 institutions on board.

As youth leaders, we see NELFUND for what it is: A covenant with our future. President Tinubu and MD Sawyerr aren’t just allies; they’re architects of an educated, empowered Nigeria—one where poverty’s grip loosens with every approved application, and innovation blooms from every funded desk. This isn’t charity; it’s an investment in the 70 million of us who will lead tomorrow.

We’ve crossed one million applications not because of luck, but leadership—a duo that’s turning “access denied” into “future unlocked.”

To President Tinubu: Thank you for daring to dream big and backing it with action.

To Akintunde Sawyerr: You’re the executor we needed, proving that one steady hand can steady a nation.

And to every Nigerian youth: Apply. Graduate. Conquer.

Because with NELFUND, your generation isn’t just surviving—it’s thriving, enduring, and eternal.

The Renewed Hope isn’t a slogan; it’s our story, now written in scholarships and success. Let’s keep turning the page.

Dayo Israel is the National Youth Leader of the All Progressives Congress (APC).

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