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Fresh Air, As Dikko Resumes As NSC Chairman, Unveils 3-Pillar For Sports Growth

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Joel Ajayi 


The newly appointed Chairman of National Sports Commision Malam Shehu Dikko on  Wednesday officially assumed office unveiled 3 Pillars to growth sport sector.

Just last week President Bola Ahmed Tinubu appointed Shehu Dikko as Chairman of the National Sports Commission.


Speaking shortly in Abuja after outgoing Minister of Sports Senator John Enoh officially handed over the affairs of the Country’s Sports to him in a brief ceremony in Abuja.

He expressed that the Country’s journey towards a sustainable Sports Economy has begun.

According to him, history has a way of coming full circle because in 2008 I was a consultant to the House of Representatives and was responsible for the drafting of the National Sports Commission Bill and about 16 years down the line i have here with the assignment to implement the work I assisted to put together”.


“The objective of Mr President is to harness   the full potentials of the Sports Economy in Nigeria”.


“And we have to first change our mindset from the fixation of just competitions and winning medals and come back and fix our Domestic Sports Development”.


“When we set the foundation right the results and the winning of medals will naturally come in a sustainable manner and that should be the new mindset”.


“We cannot continue to run in cycles so we need to have a different approach from day one because in my view and indeed the view of President  Bola Ahmed Tinubu, competitions is what we call  “Consumption” because we just take scarce resources and burn out abroad without any impact on the domestic sports development and the Nigerian Economy.


“But we have to go back to “Production” which is deliberate  Sports Development, where we set the structure right, set the framework and put together good parameters to have a sustainable Sports Development which will naturally give us a solid Sports Economy and indeed guaranteed competitive participation at all competitions and medals.


“This is the reason why our administration will be focus  on three Pillars including running Sports as a National Asset, that is entitled to special privileges, regulations and concessions to drive growth and development to open its potentials to be a key driver of the economy across all sectors, a vehicle  for achieving national cohesion and projection of the positive and unique attributes of our culture and national identity “.


” We have to also work on Legislations and Regulations so as to set the framework to enable the Industry to grow effectively like what happened in the communications industry some years back”.


” The other Pillar is investing in purposeful world class infrastructures that will provide an enabling environment for Growth. These infrastructures must be deliberate with maintenance culture and span from world class infrastructure for professional sports to community infrastructure to drive grassroots sports and mass participation across the country.


” The thinking of Mr President is  that , after  having some of all these in place we should be able to  measure the Country’s Sports by its contribution to the nation’s GDP by at least three percent and the number of jobs  sports and its value chain are providing in country in the next  four to five years and indeed our competitiveness across all competitions and tournaments.


Thus it’s a fantastic decision for Mr. President to approve the return of the National Sports Comission to drive the process and objectives in line to the best international practices and standards devoid of any beureucratic bottlenecks but absolute professionalism.”


In his remark, the outgoing Sportst Minister Senator John Enoh expressed: “For me it’s farewell, it’s bye bye and for mallam shehu Dikko it’s welcome that is what life is all about, there is time for everything.


He however thumbed president Tinubu for scrapping Sports Ministry and bring back the NSC to enable sports to grow in the country, saying that the decision remain a great positive that will grow Sports.


On his remark, the most senior staff of the ministry, Director of Medicine Paul Onyedo pledged staff support to work with incoming Chairman to the best of their ability. “We are ready to give our best.”

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Olofinjana Unveiled as SuperWinleague Lottery Brand Ambassador

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Joel Ajayi


Former Super Eagles midfielder and Chelsea Africa Chief Scouting Manager, Seyi George Olofinjana, was unveiled on Wednesday in Lagos as the brand ambassador for the new lottery brand, SuperWinleague Lottery, and its associated football project.


Speaking during the brand launch at the MTN office in Falomo, the Chief Operating Officer of DayEmpire Sports Marketing Management Company Ltd, Mr. Yemisi Ayodeji Daniel, said:“We are launching a major project today that creates opportunities for footballers, fans, and other stakeholders to fulfill their dreams.


We are therefore excited to have former Super Eagles and Stoke City midfielder, Seyi George Olofinjana, as our brand ambassador for the SuperWinleague Lottery and related projects.


This partnership with leading telecommunications company MTN and a renowned footballer underscores the significance of this project.


Their decision to partner with DAYEMPIRE SMM confirms that this initiative is anchored on integrity, promise-keeping, and the protection of our core values as an organization.


At DAYEmpire Sports SMM, we not only keep our promises, we uphold our integrity because we want to build an international brand that will stand the test of time.”


On his part, Olofinjana expressed confidence in the project, saying he was staking his hard-earned reputation on the brand because he believes every promise made will be fulfilled.


The SuperWinleague Lottery and SuperWinleague offer footballers and fans a unique experience, including chances to win fantastic prizes, trials with European clubs, and opportunities to watch the best leagues in Europe.


Winners will be rewarded daily with cash prizes, jerseys, and football boots, with the ultimate prize being a trial opportunity in Europe for the best player. Fans will also enjoy all-expense-paid trips to watch top clubs in England.

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