Entertainments
Glitz, glamour and razzmatazz as Beer Barn celebrates at 10
It was indeed a night of glamour and razzmatazz, recently when Nigeria’s premium life style brand, Beer Barn turned 10 years in the Nigerian market, and to celebrate this they rolled out the drums at their Abuja branch, located at the highbrow Aminu Kano way in Wuse 2.
The event primarily an award night, aimed at rewarding and celebrating its staff and esteemed customers, was a gathering of the who-is-who in Abuja as important personalities turned up for the epochal event despite the light showers of the evening.

Special guests in attendance included Dr. Gueye Abdou Lat, Diplomat and ECOWAS Ambassador; Mr. Fayez Khalaf, Managing Director, Hartland (Nig) Ltd.; Mr. Sunday Onefka, Businessman, to name a few.
To kick off the event, there was a special presentation titled ‘Beer Barn history’ which captured the journey of the brand till date; challenges and achievements.
A total of 25 staff were honoured with awards for their excellence, long term service and immense contributions to the growth and success of the brand over the years. Some customers were also given awards in appreciation of their patronage over the years.
Chief Abu Inu-Umoru, Chairman Zermatt Liquor Limited and Toni Cheikhwafa, General Manager, Beer Barn, were on ground to oversee the whole event.
Speaking at the event, Cheikhwafa said that “these awards are a way to motivate the staff and our esteemed customers for their quality service and patronage. We have that culture here at Beer Barn.”
An excited Cheikhwafa also expressed his happiness and gratitude to God for the longevity of the brand.
“I’m happy we are celebrating our 10th year anniversary, 10 years of success. It’s a great sign of the progress we have made and we are proud to have our brand in the Nigerian market with three branches. It’s not been easy but with hardwork and sacrifice we have made it.
“The interesting thing now is the next 10 years. We have a franchise and we are looking at expanding. We have a new ongoing project which is Beer Barn Ikeja. We already have the Lekki branch. We are open to partnerships to expand our franchise and take Beer Barn to other states in the country.”
He added: “we have over 200 staff presently in our several branches. We have been able to give job opportunities to a lot of people. Our business philosophy is to build everyone in the process of building our business, be it the management or staff.”
Also speaking with the media, real estate developer, Dominic Barcity, Chairman, Barcity Group; a special guest at the anniversary, described the Beer Barn brand as resilient and innovative.
“Hospitality brands usually pack up after a few years. Their life span is usually two to three years. For Beer Barn to be celebrating its 10th anniversary and growing strong is remarkable and commendable. Their consistency over the years is definitely worth celebrating and emulating,” he said.
The event was hosted by on air personality Brenda and the graceful Oche Otene. DJs on the night were DJ Romie, DJ Flex, DJ TTB, DJ Davidson and top female DJ, DJ Burna.
There were lots of fun activities including music, comedy and a raffle draw. Lucky guests went home with brand new television sets, air conditioners and other amazing gifts. The management of Beer Barn also ensured guests left the event with souvenirs and a slice of its 10 year anniversary cake.
The climax of the event was the performance by popular Nigerian superstar, Harrysong, who turned the venue into a frenzy as he closed the event with a medley of his hit songs while the guests sang along
Creative Industry
Miss Luxury Pageantry 2025 Set to Hold Maiden Edition
Cyril Ogar
The Miss Luxury Foundation has announced that all is set for the 2025 maiden edition of the Miss Luxury Pageantry, scheduled to hold November 4, 2025 at the prestigious Lagos Continental Hotel.
Organisers say the high-profile event, themed “Where Beauty, Purpose, and Power Unite,” will not only celebrate elegance and excellence but also amplify advocacy, leadership, and social impact among young women across Nigeria.
In a statement issued by the Digital and Publicity Lead , Mr Eze Okocha Eze and made available to newsmen in Abuja ,the Foundation said the pageant, which is being organised in partnership with the National Commission for Refugees, Migrants and Internally Displaced Persons (NCFRMI), Federal Ministry of Humanitarian Affairs, United Towns Agency, United Nations, International Commission for Peace and Good Governance, and The Nest Resource Centre, will showcase 37 exceptional contestants ,one from each Nigerian state and the Federal Capital Territory.
According to the organisers, the 2025 edition marks a historic shift in Nigerian pageantry, as it eliminates traditional beauty barriers such as height or size, focusing instead on purpose, advocacy, and leadership potential.
“This is your moment to make history, “for the first time ever, 37 women ,one from each Nigerian state and the FCT will be selected to compete for the inaugural Miss Luxury titles.
“No height or size requirements, no pageant background needed,just bold purpose and a desire to lead.
The Founder and Executive Director of the Miss Luxury Foundation, Dr. Edidiong Udoidiong, described the event as more than a competition, but a movement that empowers women to lead and inspire.
“Through the Miss Migration Crown, we are addressing a major national challenge,” Udoidiong said.
“We are placing a mandate in the hands of a young woman who would serve as an ambassador for safe migration, a voice for the displaced, and a face of hope to those who have none.”
Udoidiong noted that the Foundation is collaborating with key institutions to promote safe and legal migration, taking its advocacy to schools, communities, and online platforms nationwide.
He noted that the Foundation also runs empowerment and vocational training programmes aimed at equipping vulnerable women and youths with practical skills to keep them from falling prey to human traffickers.
Beyond the glamour, the Miss Luxury Pageantry, according to the organisers, is a pioneering platform dedicated to empowering women through visibility, advocacy, and voice.
“We don’t just celebrate beauty , we elevate leadership beyond the stage ,we celebrate the embodiment of a strong, resilient woman, we celebrate voices of young women around the world.
“with real-world training in brand development, strategic advocacy, and purpose-led leadership, as well as access to global platforms for women who rise through the initiative.
Meanwhile, he said that a Non Governmental Organisation (NGO) has offer free sponsorship for the first 20 contestants to register for the pageant.
The maiden edition will also reward winners with life-changing prizes designed to boost their careers and humanitarian missions.
The winner of the Miss Luxury crown will be given a hundred thousand dollars cash prize, a brand new luxury car, a brand new luxury home in a premium location and a five year modelling contract followed with endorsement deals.
“She would make appearances at New York and Paris Fashion Weeks, an international brand ambassadorship, and a lifetime mentorship opportunity.
The Miss Migration crown comes with a seventy thousand dollars cash prize, a luxury car, ambassadorial deal with NCFRMI, endorsement deals, modelling contracts, and mentorship.
The Miss Humanitarian queen will walk away with a fifty thousand dollars cash prize, a luxury car, endorsement deals, modelling contracts, and mentorship.
In addition, he stated that the Face of Renewed Hope winner will walk away with a twenty thousand dollars cash prize.
The Publicity Lead of the Foundation, Eze Okocha Eze, said the growing number of state partnerships underscores the Foundation’s commitment to creating real, lasting change.
“Each endorsement is not just a formal agreement but a shared commitment to nurture and elevate the voices of young women across Nigeria,” Eze said. “Our journey is about building bridges between communities, government, and civil society to create real, lasting impact.”
He explained that these partnerships highlight the Foundation’s efforts to build sustainable empowerment ecosystems for women and girls through education, advocacy, mentorship, and community development.
As excitement builds ahead of the grand finale, the Miss Luxury Pageantry 2025 is expected to attract top government officials, industry leaders, celebrities, and corporate sponsors.
Registration for contestants is still ongoing. Interested participants can obtain forms for 300,000 Naira via www.missluxury.org or contact 0916 904 7400.
More updates are also available on social media via @miss.luxuryglobal on Instagram and Miss Luxury on Facebook.
The 2025 edition is proudly sponsored by One World Migration, Dangote Foundation, VOV Foundation, and Riggs London.
With its blend of glamour, advocacy, and purpose, the Miss Luxury Pageantry will redefine beauty standards ,transforming the crown into a tool for leadership, empowerment, and social change across Africa.
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