By Joel Ajayi

In a significant departure from previous practices, this strategic choice reflects a pragmatic approach to national development, reaffirming President Bola Ahmed Tinubu’s commitment to excellence and impactful governance.

This appointment symbolizes the President’s dedication to assembling a team of competent, committed, and qualified individuals who are positioned to contribute meaningfully to the administration.

For those familiar with Dare’s career, politics, and achievements, it is clear that he is indeed a “round peg in a round hole” for this new role.

Sunday Dare brings a wealth of expertise as a seasoned media professional and a visionary leader. As the President’s special adviser, he is expected to leverage his extensive background in communications to effect positive change in Nigeria’s public communication landscape.

With over three decades of experience in journalism, Dare has made significant contributions to media and communications both locally and globally.

His journey began with publications such as *The Nation* magazine in New York and *Fourth Estate* magazine during Nigeria’s military era, where he became part of a group of courageous “guerrilla journalists” who risked their lives to oppose military dictatorship.

Dare’s career expanded internationally when he served as the Chief of the Hausa Service, African Division at Voice of America in Washington, DC. In this role, he led a team of journalists across seven African countries, showcasing his expertise in media management and his capacity to oversee complex operations effectively. His media management acumen was further evident during his role as Senior Special Assistant (Media) to the Minister of Information and Communications under President Yar’Adua, where he influenced public information policies significantly.

Additionally, Dare was instrumental in shaping Nigeria’s media landscape through strategic moves, including his key role in the 2014 sale of the 2.3 GHz spectrum frequency, which marked a pivotal shift in media convergence.

His dedication to promoting media excellence extends beyond government; as the founder of the Social Media Clinic, he championed digital literacy, highlighting his forward-thinking approach to harnessing technology for societal development.

Dare’s distinguished career also saw him as the Executive Commissioner for Stakeholder Management at the Nigerian Communications Commission (NCC), where he was renowned for effectively navigating stakeholder relationships and driving strategic communication initiatives.

His contributions have been acknowledged with numerous accolades, including the Voice of America Meritorious Honor Award and the Reuters Foundation Journalism Research Fellowship.

Holding a Bachelor of Science in International Studies, a Master of Arts in Law and Diplomacy, and experiences from institutions like New York University, Harvard, and Oxford, Dare’s academic and professional credentials are noteworthy. He is a recipient of the national honor of Commander of the Order of the Niger (CON), further underscoring his dedication to national service.

Dare’s appointment is a testament to the vision of a government committed to elevating the standards of public communication and orientation in Nigeria.

As he steps into this role, Nigerians can expect to witness impactful communication initiatives that reflect both the President’s and Dare’s dedication to national progress.

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