Sports
How PwC Sponsorship initiative is helping Cricket growth In Nigeria-Akpata
Joel Ajayi
President of Cricket Federation NCF Uyi Akpata has applauded the effort of PricewaterhouseCoopers PwC for sponsoring the Under 17 tournament over the years in the country saying the initiative is no doubt given mileage to the cricket in the country.
President who was represented by the Vice President Wale Obalola stated at the just concluded PwC/NCF Under-17 Cricket National Championships in Abuja.
He stated that the sponsorship is no doubt giving mileage to the Development of Cricket Federation in the country.
According to him, on behalf of the board I we thanked our sponsor PwC this is the fourth edition and their sponsors initiative is giving cricket mileage in Nigeria.
“Every year, we experience great improvement, innovations that are bringing growth and development to the game of cricket in the country, we are seeing players coming in from remote places that don’t even play cricket to the podium finish, this is great and we are grateful.”
Speaking also, the Representative of PwC Mr Tolu Adeleke, said the joy of the company is to see many Young Nigerians growing to achieve their purpose in Life.“Our purpose in PwC is building trust, I think the tournament is like a pool where players are discovered for the national teams.
“The competition is a way of developing talents, young stars that will ultimately play at under 19 and 20, we have seen a positive impact on players coming here getting exposed, getting exposed to the principles, and meeting people in cricket. That is one of the reasons why at PwC we vow to continue the collaboration for more talent to be discovered.”
He pledged that come next year PwC will also bring a lot of innovations that will put a smile on the faces of many young Nigerian who have no hope.
Meanwhile at the end of 4th edition of the tournament, Male and Female teams from the South-South region emerged the winner of 2023 edition of PwC/NCF Under-17 Cricket National Championships in Abuja.South/south boys defeated their counterparts from North West as their females beat the South/East region respectively.
It’s the fourth consecutive win for the ladies and the third for the male team.For females, the Most Valuable Player (MVP) was presented to Piety Lucky of South/South. As Unity Ogboe from South/Emerges Most valuable player for the boy.
Sports
SWAN President Calls for Gender-Fair Reporting in Sports Journalism
By Joel Ajayi
The President of the Sports Writers Association of Nigeria (SWAN), Isaiah Kemje Benjamin, has urged sports journalists to eliminate gender stereotypes and bias in their reports to promote fairness, inclusion and greater visibility for women in sports.
Benjamin made the call on Monday in Abuja while delivering a presentation titled “Gender-Sensitive Journalism: Removing Gender Stereotypes and Bias in Sports Reporting” at the Annual Women in Sports Leadership Training/Seminar for Journalists, organised by the Women Commission of the Nigeria Olympic Committee (NOC).
He said sports journalists play a critical role in shaping public opinion, influencing athletes’ visibility and determining which achievements receive recognition, sponsorship and investment.
According to him, the way the media reports women in sports can either reinforce existing barriers or help dismantle them.
Benjamin explained that gender-sensitive journalism requires fairness, accuracy, equality and inclusion, stressing that it does not mean giving female athletes favourable coverage or shielding them from legitimate criticism.
He identified common forms of bias in sports reporting, including giving men’s competitions greater prominence, focusing on female athletes’ appearance rather than performance, defining women by their marital or family status, and questioning their competence in leadership positions.
The SWAN president urged journalists to adopt respectful language, apply consistent professional standards and extend coverage beyond national teams to domestic leagues, grassroots competitions, female coaches, referees and sports administrators.
Using Nigeria’s sporting landscape as an example, he said the achievements of the Super Falcons deserved sustained analysis beyond match results, including discussions on investment, player development, professional leagues and grassroots structures.
He also noted that digital platforms offered opportunities to expand coverage of women’s sports but warned journalists against sensationalism, online harassment and sexist commentary.
Benjamin proposed seven measures, including gender-sensitive editorial guidelines, regular coverage audits, diversified sources, professional development, stronger grassroots reporting and measurable progress.
He called on SWAN to collaborate with the NOC, sports federations, leagues and clubs to improve access to information and strengthen women’s visibility in sports.
He urged journalists to ensure that athletes are judged by their performances and achievements rather than gender stereotypes.
“Gender-sensitive journalism must be fair, not favourable,” he said, emphasising that responsibility for change rests with reporters, editors, broadcasters, photographers and digital publishers.
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