Sports

ICC Agrees Deal With Supersport To show Cricket Games in 52 African Territories

Published

4 years ago

April 13, 2023

Joel Ajayi
The International Cricket Council today announced a new broadcast and digital deal with SuperSport International (Pty) Limited, which will bring ICC global events to fans across 52 territories in Africa.

The new direct deal will see the continuation of the successful partnership with SuperSport in the Sub-Saharan region which has been in place since 2007.

The broadcaster, which has 22.1 million subscribers across the 52 territories, provides an excellent platform to grow the cricket fan base and engage more people with cricket in Africa in line with the global growth strategy for the sport.

The deal includes the next eight years of rights for all matches of the 12 men’s senior events up until the end of 2031, including the ICC Men’s Cricket World Cup 2027 which will take place on African soil in South Africa, Zimbabwe and Namibia for the first time since 2003.

The partnership will also include every match for the next four years of women’s events, which following the success of the recent ICC Women’s T20 World Cup in South Africa, has seen an incredible increase in interest, and left a wonderful legacy for women’s cricket. There was huge growth in terms of South Africa viewership for the 2023 event, shattering past records with an increase of 790% of fans tuning in to support the World Cup compared to 2020.

In addition, all matches of all U19 World Cups, both men’s and women’s, will be covered as part of the deal. Digitally, fans will be able to access all the ICC major event content via the DStv app.

ICC Chief Executive, Geoff Allardice said: “We are delighted to be continuing our successful and proven partnership with SuperSport. There is a real opportunity for more fans to engage with ICC events and enjoy cricket across the 52 territories.
“Following the hugely successful ICC Women’s T20 World Cup 2023 and the legacy left for women’s cricket in South Africa, I am confident that this strategic partnership will play a major part in building the momentum for women’s sport in the region too.”

MultiChoice South Africa CEO, Marc Jury said: “We are delighted to have secured another deal with the ICC, continuing our excellent partnership. We are excited to deliver ICC cricket coverage to Africa for the next few years and provide new experiences for fans across the continent.”

Men’s Events
ICC Men’s T20 World Cup 2024 (West Indies & USA)ICC Men’s Champions Trophy 2025 (Pakistan)ICC World Test Championship Final 2025 (England)ICC Men’s T20 World Cup 2026 (India & Sri Lanka)ICC Men’s Cricket World Cup 2027 (South Africa, Zimbabwe & Namibia)ICC World Test Championship Final 2027 (Host TBC)ICC Men’s T20 World Cup 2028 (Australia & New Zealand)ICC Men’s Champions Trophy 2029 (India)ICC World Test Championship Final 2029 (Host TBC)ICC Men’s T20 World Cup 2030 (England, Ireland & Scotland)ICC World Test Championship Final 2031 (Host TBC)ICC Men’s Cricket World Cup 2031 (India & Bangladesh).

Women’s Events
ICC Women’s T20 World Cup 2024 (Bangladesh)ICC Women’s Cricket World Cup 2025 (India)ICC Women’s T20 World Cup 2026 (England)ICC Women’s T20 Champions Trophy 2027 (Sri Lanka).

U19 Events:

ICC U19 Men’s Cricket World Cup 2024 (Sri Lanka)ICC U19 Women’s T20 World Cup 2025 (Malaysia & Thailand)ICC U19 Men’s Cricket World Cup 2026 (Zimbabwe & Namibia)ICC U19 Women’s T20 World Cup 2027 (Bangladesh & Nepal)ICC U19 Men’s Cricket World Cup 2028 (Host TBC)ICC U19 Women’s T20 World Cup 2029 (Host TBC)ICC U19 Men’s Cricket World Cup 2030 (Host TBC)ICC U19 Women’s T20 World Cup 2031 (Host TBC)

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Sports

NSC, NOC Task Journalists on Gender Equality in Sports Reporting

Published

1 hour ago

October 26, 2026

The Gleamer

Joel Ajayi

The Director-General of the National Sports Commission (NSC), Bukola Olopade, and the President of the Nigeria Olympic Committee (NOC), Engr. Habu Gumel and Chairperson of the NOC Women’s Commission, Professor Florence Adeyanju, have urged sports journalists to intensify awareness of women’s participation and achievements in sports.

They made the call on Monday in Abuja while speaking at the opening of a two-day seminar organised by the NOC Women’s Commission for sports journalists, aimed at promoting gender equality and improving media coverage of women in sports.

Olopade stressed that women could not be sidelined in Nigeria’s sports development, urging journalists to give greater attention to female athletes and their contributions to the sector.

In his remarks, Eng Gumel said the media had a significant role in shaping public perception of women in sports, noting that balanced and inclusive reporting would encourage more girls to participate and inspire women to take up leadership positions.

He described the seminar as a strategic initiative to change the narrative surrounding women’s participation and achievements in sports, while commending the Women’s Commission for its commitment to promoting gender equality.
According to him, the seminar was designed not merely to improve sports reporting but also to change the narrative surrounding women’s participation and achievements in the sporting sector.
He noted that the programmes had helped build capacity, provide mentorship and inspire women to contribute more effectively to sports development
The president described the journalists’ seminar as a strategic way to conclude the tenure of the current Women Commission, expressing satisfaction that its final programme focused on the media’s influence in advancing women’s participation in sports.

He urged participants to make the most of the seminar by engaging actively, asking questions and acquiring the knowledge needed to become advocates for women in sports journalism.

Earlier in her welcome addressed, the Chairperson of the NOC Women’s Commission, Professor Florence Adeyanju, called on journalists to use their influence to promote fairness, inclusiveness and equal opportunities for women and girls in sports.

Adeyanju observed that although sports had traditionally been perceived as a male-dominated field, many women had overcome barriers to participate and excel.

She noted that sports offered enormous benefits to girls, including improved skills, self-confidence and resilience, while opening doors to lifelong opportunities.

According to her, journalists’ reports, photographs and attitudes significantly influence public perceptions of female athletes, warning against coverage that prioritises physical appearance over sporting skills and achievements.

She urged participants to embrace modern sports reporting techniques that challenge stereotypes and remove barriers that have hindered women’s participation in sports.

Adeyanju also encouraged the journalists to share the knowledge acquired at the seminar and produce reports that would inspire future generations.

She expressed appreciation to Gumel and the NOC board for supporting the commission’s initiative.

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