Sports
ICC Agrees Deal With Supersport To show Cricket Games in 52 African Territories
Joel Ajayi
The International Cricket Council today announced a new broadcast and digital deal with SuperSport International (Pty) Limited, which will bring ICC global events to fans across 52 territories in Africa.
The new direct deal will see the continuation of the successful partnership with SuperSport in the Sub-Saharan region which has been in place since 2007.
The broadcaster, which has 22.1 million subscribers across the 52 territories, provides an excellent platform to grow the cricket fan base and engage more people with cricket in Africa in line with the global growth strategy for the sport.
The deal includes the next eight years of rights for all matches of the 12 men’s senior events up until the end of 2031, including the ICC Men’s Cricket World Cup 2027 which will take place on African soil in South Africa, Zimbabwe and Namibia for the first time since 2003.
The partnership will also include every match for the next four years of women’s events, which following the success of the recent ICC Women’s T20 World Cup in South Africa, has seen an incredible increase in interest, and left a wonderful legacy for women’s cricket. There was huge growth in terms of South Africa viewership for the 2023 event, shattering past records with an increase of 790% of fans tuning in to support the World Cup compared to 2020.
In addition, all matches of all U19 World Cups, both men’s and women’s, will be covered as part of the deal. Digitally, fans will be able to access all the ICC major event content via the DStv app.
ICC Chief Executive, Geoff Allardice said: “We are delighted to be continuing our successful and proven partnership with SuperSport. There is a real opportunity for more fans to engage with ICC events and enjoy cricket across the 52 territories.
“Following the hugely successful ICC Women’s T20 World Cup 2023 and the legacy left for women’s cricket in South Africa, I am confident that this strategic partnership will play a major part in building the momentum for women’s sport in the region too.”
MultiChoice South Africa CEO, Marc Jury said: “We are delighted to have secured another deal with the ICC, continuing our excellent partnership. We are excited to deliver ICC cricket coverage to Africa for the next few years and provide new experiences for fans across the continent.”
Men’s Events
ICC Men’s T20 World Cup 2024 (West Indies & USA)ICC Men’s Champions Trophy 2025 (Pakistan)ICC World Test Championship Final 2025 (England)ICC Men’s T20 World Cup 2026 (India & Sri Lanka)ICC Men’s Cricket World Cup 2027 (South Africa, Zimbabwe & Namibia)ICC World Test Championship Final 2027 (Host TBC)ICC Men’s T20 World Cup 2028 (Australia & New Zealand)ICC Men’s Champions Trophy 2029 (India)ICC World Test Championship Final 2029 (Host TBC)ICC Men’s T20 World Cup 2030 (England, Ireland & Scotland)ICC World Test Championship Final 2031 (Host TBC)ICC Men’s Cricket World Cup 2031 (India & Bangladesh).
Women’s Events
ICC Women’s T20 World Cup 2024 (Bangladesh)ICC Women’s Cricket World Cup 2025 (India)ICC Women’s T20 World Cup 2026 (England)ICC Women’s T20 Champions Trophy 2027 (Sri Lanka).
U19 Events:
ICC U19 Men’s Cricket World Cup 2024 (Sri Lanka)ICC U19 Women’s T20 World Cup 2025 (Malaysia & Thailand)ICC U19 Men’s Cricket World Cup 2026 (Zimbabwe & Namibia)ICC U19 Women’s T20 World Cup 2027 (Bangladesh & Nepal)ICC U19 Men’s Cricket World Cup 2028 (Host TBC)ICC U19 Women’s T20 World Cup 2029 (Host TBC)ICC U19 Men’s Cricket World Cup 2030 (Host TBC)ICC U19 Women’s T20 World Cup 2031 (Host TBC)
Sports
AACT 2026: 31 Days to Africa’s Big Sporting Gathering in Abuja
Joel Ajayi
The countdown to the 2026 All Africa Challenge Trophy (AACT) has officially entered the final month, with just 31 days to go before Africa’s leading women’s team golf championship tees off at the IBB International Golf & Country Club in Abuja.
In a statement signed by the AACT 2026Director of Communication Kayode Adeniyi on Friday in Abuja.
Under the theme “Africa Is Coming to Abuja,” the countdown campaign will spotlight the championship, the participating nations, the players, the host venue and the growing development of women’s golf across the continent.
The 2026 AACT, scheduled for November 2–7, will bring together women’s golfing talent from across Africa for six days of continental competition in Nigeria’s capital.
As preparations continue at the IBB International Golf & Country Club, attention is increasingly turning to Abuja, where the championship will provide a platform for African golfers to compete while also showcasing Nigeria’s hospitality and the country’s growing profile as a destination for major sporting events.
The countdown will feature daily stories, interviews, player and country profiles, tournament facts, behind-the-scenes updates and features on the host venue as the championship draws closer.
The campaign will also highlight the role of the Ladies Golf Association of Nigeria (LGAN), the Local Organising Committee and other stakeholders in preparing for the continental championship.
With just 31 days remaining, anticipation is building across the African golfing community as Abuja prepares to welcome the continent’s leading women golfers.
Africa is coming to Abuja.
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