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IOC President Congratulates CMG For Unprecedented Beijing 2022 Broadcast Results, Awards CMG President Shen IOC President’s Trophy

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International Olympic Committee (IOC) President Thomas Bach has congratulated the China Media Group (CMG) for its contribution to the success of the broadcast coverage of the Olympic Winter Games Beijing 2022, according to the official website of the IOC on February 15.

In a meeting with CMG President Shen Haixiong, President Bach highlighted the unprecedented audience figures that the Rights-Holding Broadcaster has been able to achieve, with more than half a billion people having already seen coverage of Beijing 2022 on CMG’s CCTV network by February 10 – less than a week into the Games.

By Friday (February 11), 2.05 billion hours of Beijing 2022 coverage had already been watched on TV in China – 15 percent more than was viewed during the whole of PyeongChang 2018 and Sochi 2014 combined.

In recognition of these achievements and CMG’s long-standing partnership, President Bach also awarded Shen the IOC President’s Trophy – a contemporary sculpture created by Alexander Krivosheiw entitled “The Sky is the Limit”, which symbolizes a gold medal-winning athlete’s journey to becoming a champion.

The IOC and CMG recently extended their partnership until 2032, with CMG having broadcast the Olympic Games through its agreement with the Asia Broadcast Union since the 1980s, and having first acquired rights directly from the IOC for the Olympic Games Beijing 2008.

In October last year, CMG also launched the CCTV Olympic Channel – the world’s first 24/7, 4K Ultra HD sports channel – further facilitating the promotion of the Olympic Movement and the Olympic values in China, and enabling Chinese Olympic fans to engage with their favorite sports, athletes and Olympic stories all year round, 24 hours a day.

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EU Cautiously optimistic on Syria engagement – Official

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 Irish foreign minister Simon Harris said on Monday that the European Union (EU) “is cautiously optimistic on Syria engagement” but called for more deeper engagement to strengthen relations with the country.


Harris said this at a news conference held at the EU Headquarters in Brussels, the Belgian capital.
“It’s early days, but I think there are  signs of optimism. But it is important that we continue to engage.


“I don’t think it would be a good scenario if any other geopolitical actors and forces engage with Syria and for the European Union not to be in a position to intensively engage with them,“ he said.


In her remarks, Ms. Kaja Kallas, the Vice-President of the EU described Syria’s future as fragile but said that the bloc needed to take the right steps.
“But of course, we need to see the right steps as well. Right now, they’re saying all the right words, and they are doing also the right things.


“Therefore, we have this set step-for-step approach, and if they take the steps, then we are willing to take the steps as well,’’ she said.


On the war in Gaza, Harris said  President Donald Trump and his team are very much a party to the ceasefire deal between Israel and Hamas after the intensive work that was put in.


He conceded that the Trump administration put in a lot of effort to arrive at a ceasefire agreement in the days before his assumption of office for a return to the White House.


“I think that was important and there is no doubt that the intensive work invested by the Trump administration played a very significant role in helping to bring about a ceasefire – a ceasefire that has now seen a cessation of hostilities, the killing, and the bombings.


“Also, that has seen the flow and has seen hostages being released. It’s really important that the ceasefire is in place.


“It is also important, though, to acknowledge in that ceasefire agreement itself, it does talk about people being able to return, and therefore, I think it’s important that we’re consistent in the approach that we take.


“The priority, I think, needs to be on implementing to the letter, the ceasefire agreement.”

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