Sports
Itemuagbor accepts to play Marketing Advisory role to NPFL Board
In the quest to strengthen the financial base of the Nigeria Premier Football League (NPFL), a foremost sports marketing industry personality, Mike Itemuagbor, has been announced a Special Advisor to the board.
Itemuagbor, the founder of Padmozi Sports Marketing (PSM), was tapped by personal friend, the NPFL Chairman, Hon Gbenga Elegbeleye to bring his vast experience and network in corporate Nigeria to reposition the league to attract sponsorships.
In announcing the development, Elegbeleye said that “the best part of this is that this great marketing mind is going to render his services free of any personal financial reward, it’s pro bono.”
Itemuagbor’s pedigree in sports marketing spans over three decades of working with the Nigeria Football Federation (NFF), the Athletics Federation of Nigeria (AFN), before founding the famous Okpekpe Mountain Race that attracted some of the world’s best long distance runners.
He was also instrumental to some of the biggest sponsorship deals in football in Nigeria, including the famous Globacom sponsorship of the national teams and the then Nigeria Premier League as the league was then known
Sports
PremiumTrust Bank Abuja City International Half Marathon Earns World Athletics Label
Nigeria’s foremost Sports Company, Nilayo Sports Management Limited (NSML) has announced the second edition of the PremiumTrust Bank Abuja City International Half Marathon, set to light up Nigeria’s capital city on Saturday, December 6, 2025.
With the theme “Steady Strides,” this year’s race captures the measured rhythm and determined pace that define world-class long-distance running, a reflection of the steady progress and ambitious vision shaping the marathon’s evolution into a global platinum-labelled event.
In a historic milestone for Nigerian sports, the PremiumTrust Bank Abuja City International Half Marathon has been officially awarded the prestigious World Athletics Label for its second edition, a distinction achieved in record time. This remarkable feat makes it the first marathon globally to earn the label so swiftly, underscoring both the organizational excellence of NSML and the dynamic rise of PremiumTrust Bank, currently celebrated as Nigeria’s fastest-growing commercial bank.
The 2025 edition is expected to attract elite international athletes, top local runners, and marathon enthusiasts from around the world, alongside officials from World Athletics who will oversee the competition.
Speaking on the announcement, Managing Director of Nilayo Sports Management Limited, Yetunde Olopade, expressed excitement about the unique partnership with PremiumTrust Bank.
“This second edition is fundamentally unique because it represents the first-ever true super-partnership on such a dynamic sports property in our nation and arguably, globally. PremiumTrust Bank is not just a sponsor but the sole partner anchoring the establishment, organization, and consolidation of a global marathon in Nigeria’s capital city.
” We are proud and grateful for the bank’s visionary leadership, which not only recognized the immense potential of the first edition but is now single-handedly driving the race toward international acclaim.”
Managing Director of PremiumTrust Bank, Dr. Emmanuel Efe Emefienim (CON) emphasized the shared values underpinning the partnership.
“PremiumTrust Bank is built on the philosophy of rapid, impactful, and sustainable growth, and the theme of this year’s marathon perfectly reflects our operational ethos.”
“Attaining World Athletics Label status in just the second year validates that our investment is yielding world-class outcomes. We are deeply proud to be the sole partner building this monumental legacy, reinforcing our commitment to sports development, community wellbeing, excellence, and platforms where champions are made.”
The PremiumTrust Bank Abuja City International Half Marathon 2025 promises to be a spectacular celebration of endurance, athleticism, and community spirit, further strengthening Abuja’s status on the global racing calendar.
Registration for participants is currently open as it promises to be another marathon spectacle on the 6th of December 2025.
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