Sports
ITTF Africa signs sponsorship agreement with Stag Global
The African Table Tennis Federation (ITTF Africa) has strengthened its pursuit of robust partnerships with leading global companies by signing a two-year equipment sponsorship agreement with elite equipment manufacturer Stag Global.
This agreement will see Stag Global supplying equipment for major events across Africa.
Starting with the 2025 Africa Cup and Club Championships in Tunisia later this month, the agreement covers all the 2025 and 2026 major continental tournaments.
In a statement signed by Stag Global Directors Pooja Kohli and Arjun Kohli, the partnership is part of their commitment to advancing table tennis across Africa.
“We are extremely delighted to collaborate with the African Table Tennis Federation, effective from January 1, 2025, to December 31, 2026. We are pleased to state that this sponsorship and supply partnership reflects our shared commitment to advancing table tennis across Africa, equipping players with the highest quality gear, and fostering the growth of the sport on the continent.
“At Stag Global, we believe in creating impactful collaborations that go beyond sponsorships. Our vision—’Together, let’s shape the future of sports’—perfectly aligns with this partnership, and we look forward to working alongside the African Table Tennis Federation to support players, tournaments, and the broader table tennis community.”
ITTF Africa President Wahid Enitan Oshodi highlighted that the collaboration with Stag Global extends to Member Associations, allowing them to purchase equipment at a very favourable discount under the terms of the agreement.
“We are excited that our efforts are yielding positive results since we resumed office, and we are confident in the quality of equipment from Stag Global, one of the foremost table tennis manufacturing companies in the world. We believe having the latest equipment will help our players get accustomed to it ahead of major international competitions.
On behalf of ITTF Africa, I want to thank the management of Stag Global for partnering with the new executive, and we hope this will be a continuous partnership beyond the initial two-year deal,” Oshodi said
Sports
Stakeholders Ought to Project Nigerian Sports in Positive Light – NSC DG Olopade
…Says projecting positive image is key to attracting and sustaining investments
The Director General of the National Sports Commission (NSC), Hon. Bukola Olopade, has charged stakeholders in the sports sector to consistently project Nigerian sports in a positive light to attract the necessary funding and drive sustainable growth in the industry.
Speaking at the Sports Africa Investment Summit (SAIS), co-organized by the NSC and Sports Nigeria in Lagos, Olopade emphasized that the perception of Nigeria’s sports industry plays a crucial role in securing private-sector investment.
“Like international best practices, you don’t de-market a product you intend to take to the market because the perception of the product out there matters a lot.”
“As someone who has worked in the private sector for more than two decades, I understand why our sports have not attracted optimal private-sector investment. This is why, at the NSC, we are working to change the narrative with our Reset, Rethink, and Relaunch campaign,” he stated.
Olopade pointed out that top global sports institutions have thrived because they collectively built a positive image over time, ensuring strong brand perception among all stakeholders.
As a panelist at the Summit’s breakout session, Olopade also addressed the capacity gaps in corporate governance, administration, and management within Nigeria’s sports federations. He outlined key reforms introduced by the NSC under the leadership of Chairman Mallam Shehu Dikko, particularly in corporate governance structures.
“And I am glad to say we are already getting positive results from this because in Rugby where they now have a COO, they are already on the verge of security two Sponsorships and the President of the Nigeria Badminton Federation, Francis Obih, has just informed me of how impactful their new COO, Blessing Ekwe, was to the team at the recently finished All Africa Badminton Championship in Cameroon.”
Additionally, Olopade revealed plans to introduce dedicated Corporate Communications Units across all sports federations to enhance information management and strategic dissemination.
“Now, plans are underway to ensure all the sports federations have corporate communications teams for cutting-edge information management and dissemination,” he concluded.
The NSC’s commitment to reshaping Nigerian sports through strategic branding, governance reforms, and private-sector engagement continues to set a new course for the future of the industry.
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