Creative Industry
Katsina State History & Culture Bureau CEO Pays Courtesy Visit to NTDA
The Director overseeing the office of the Director General of the Nigerian Tourism Development Authority (NTDA), Mr. Richard Ovie Esewhaye, today received Dr. Kabir Ali Masanawa, the newly appointed Executive Director/CEO of the Katsina State History and Culture Bureau and head of ExploreKatsina.ng, on a courtesy visit aimed at strengthening collaboration in promoting Katsina State’s tourism assets.
Dr. Masanawa expressed his gratitude to the Director overseeing office of the DG for the warm reception and used the opportunity to formally announce his recent appointment as CEO of the Katsina State History and Culture Bureau. He emphasized the need for a deeper working partnership between the Bureau and NTDA in showcasing the rich cultural heritage and tourism potential of Katsina State to the world.
“I am here to reaffirm our commitment to partnering with the NTDA and to explore deeper collaborations that will place Katsina firmly on the tourism map,” Dr. Masanawa said.
In his response, the Director overseeing office of the DG, Mr. Richard Ovie Esewhaye, commended the Governor of Katsina State, Dr. Dikko Umar Radda for appointing Dr. Masanawa as the Executive Director of Katsin History and Culture Bureau, describing the appointment as “a round peg in a round hole.”
“We are happy for your appointment; it is a well-deserved one,” Mr. Esewhaye said. “You have consistently demonstrated passion for tourism, especially through your leadership in the bikers’ association, which has spotlighted destinations across the nation.”
Mr. Esewhaye reiterated NTDA’s commitment to working closely with the Katsina State History and Culture Bureau to promote tourism not only in Katsina but across Nigeria.
The visit ended with both parties expressing optimism for a fruitful and enduring partnership in advancing tourism development in the country.
Creative Industry
NTDA, LEXLUC Sign MoU to Unlock Nigeria’s Domestic Tourism Potential
Cyril Ogar
The Nigerian Tourism Development Authority (NTDA) has signed a Memorandum of Understanding (MoU) with LEXLUC Global Services and Tours Ltd. to promote domestic tourism, cultural heritage and destination awareness across Nigeria.
The agreement establishes a framework for implementing and expanding the Meet My Town, Know My State tourism initiative, which aims to encourage Nigerians to explore destinations within the country, learn about their cultural heritage and support greater community participation in tourism.
Speaking at the signing, Chief Executive Officer of LEXLUC Global Services and Tours Ltd., Mr Oluwole Ajayi, said the initiative was developed to help Nigeria harness its tourism potential, attract investment and create more opportunities within the sector.
“Tourism is number one employer worldwide. Whether we like it or not, we have to key into it and make sure it becomes the number one employer in Nigeria, too,” Ajayi said.
He also referenced plans for a proposed West African Jollof Rice Championship and Tourism Festival, which he said could complement the initiative’s broader objectives. The proposed event is expected to form part of future tourism activities, subject to the necessary planning and approvals.
Ajayi expressed confidence that the collaboration with NTDA would help advance the initiative and attract investors to Nigeria’s tourism industry.
Director-General of NTDA, Mr Ola Awakan, said the partnership alignes with the authority’s mandate to promote and develop tourism, noting that collaboration with the private sector was important to the sector’s growth.
“It’s a laudable project. We are going to give you national and institutional backing. You are also helping us achieve our mandate, and we are helping you to bring your idea to fruition. So, it is a win-win situation. All of this is in the interest of Nigeria,” Awakan said.
He commended Ajayi for sustaining the initiative and reaffirmed NTDA’s commitment to supporting its objectives within the authority’s mandate.
The Meet My Town, Know My State initiative is designed to raise awareness of Nigeria’s destinations, promote cultural heritage and encourage domestic travel. Its activities may include organised tours, tourism education, awareness campaigns, events and stakeholder engagements across the country.
Under the MoU, LEXLUC will coordinate and implement approved activities, develop tourism packages, mobilise sponsorship and partnerships, and report on progress. NTDA will provide relevant tourism information, institutional coordination, policy guidance and support for stakeholder engagement, subject to its mandate and applicable approval processes.
The signing was coordinated by Head of Legal Services at NTDA, Olufunke Soleye, and Head of Legal at LEXLUC, Mary Oluwatoyin Noibi-Edoze. Director of the Marketing and Promotions Department at NTDA, Mr Olufemi Akinyele, was also present alongside staff members of the department.
The agreement establishes a framework for cooperation between the two organisations to expand awareness of Nigeria’s tourism offerings and encourage greater participation in domestic tourism.
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