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Leverage On Traditional, New Media For Effective Publicity, NYSC Charges PPR, FOIA Officers
Joel Ajayi
The Overseer of the National Youth Service Corps, Mrs. Christy Uba, has charged on all the Press and Public Relations, Protocol as well as Freedom of information Act FOIA Desk Officers to leveraged on both the traditional and the new media to ensure effective publicity for the contributions of the Scheme to the socio-economic development the Scheme.
She stated this on Thursday in Abuja, while declaring open the 2022 NYSC Press and Public Relations, Protocol and FOIA Officers’ Workshop saying that the training is the smart way of increasing effectiveness and productivity of any organization.
The theme for this year’s workshop, “Enhancing the Corporate Image of NYSC: Quintessential Role of Public Relations Officers”.
According to her, this training programme is taking place in furtherance of Management’s commitment to building the capacity of Staff for higher productivity.
“The role of Public Relations Officers in the achievement of the NYSC mandate cannot be overemphasized. Over the years, officers in this cadre have undertaken the crucial tasks of projecting the good image of the Scheme, and played facilitating roles in its much-celebrated contributions to national unity and development.
“It is gratifying to note that the PR Officers have continued to earn accolades for the diligent discharge of their duties, including the professional management of our public functions.
“Even as we celebrate your numerous accomplishments, you must not rest on your oars, especially in view of the demanding nature of your schedules. As you are already aware, Public Relations practice is dynamic: responding appropriately to emerging challenges, and the peculiarities of the operating environment.
“Conscious of the need to bring you up to speed with evolving trends in corporate image management, Management has continued to provide avenues for the upgrade of your knowledge and skills. The inclusion of Protocol and Freedom of Information Act Trainings in this Workshop is to further sharpen your skills in these important areas thereby making the programme an all-round one.
“Let me also remind you of the need to continue to leverage on both the traditional and the new media to ensure effective publicity for the contributions of the Scheme to the socio-economic development of our dear country.”
She further urged them to step-up the monitoring of the social media so as to promptly correct misconceptions as well as fake stories fraudulent or mischievous persons may peddle about the Scheme.
In his welcome address, the Director Press and Public Relations Unit. Mr Eddy Megwa, said the Annual NYSC Press and Public Relations Officers’ Workshop has over the years served as a veritable platform for Officers of the Scheme, to acquire requisite knowledge on contemporary issues influencing the practice of the profession with a view to ensuring effective professional management of the corporate image of the Scheme.
“This training will enable the participants to stay afloat on their duties and ensure that nothing is left to chance in managing the image of the NYSC. It will also empower them with up-to-date information management strategies for engagement of the Scheme’s publics on our policies, programmes and activities.
“The quest for an enriched training, necessitated inclusion of training on protocol and Freedom of Information Act and the selection of seasoned professionals with impeccable backgrounds and knowledge in these critical aspects of corporate image management as our Resource Persons.
“We are therefore confident that at the end of this programme, the participants would be better equipped for optimal discharge of their professional responsibilities.”
He charged all participants to take advantage of the workshop to update their knowledge on modern trends in Public Relations practice.
Featured
Nigeria’s Historic Bid for the 2030 Commonwealth Games: A Call for National and Global Support
Joel Ajayi
Nigeria is poised to make history as it seeks to host the Centenary Commonwealth Games in 2030, a monumental opportunity that promises to transform the nation’s economy, infrastructure, and global standing.
More than a sporting spectacle, the Games would serve as a catalyst for development across multiple sectors, leaving behind a legacy of national pride and sustainable growth.
The benefits of hosting the Games extend far beyond the sports arena. Nigeria stands to gain both empirical and non-empirical advantages, with direct, indirect, and induced impacts that will touch every corner of society. Infrastructural development will take center stage, with new facilities such as indoor sports halls, conference centers, and improved road networks reshaping urban landscapes while strengthening the nation’s capacity to host future international events.
Economic growth is another significant dividend. Over 10,000 jobs are expected to be created, spanning construction, facility management, event planning, and tourism services.
The hospitality industry will undergo major improvements as hotels and resorts are upgraded to meet international standards, while local restaurants, lounges, and tourist attractions will see a surge in patronage from international visitors. Small and medium enterprises, particularly in the transport, finance, and food service sectors, will become some of the greatest beneficiaries, as the Games generate new demand and expand opportunities for local businesses.
The Commonwealth Games will also accelerate the growth of Nigeria’s sports industry.
Investments in training facilities, coaching, and talent development will inspire a new generation of athletes, ensuring long-term benefits that extend beyond 2030, a major focus of the President Bola Tinubu administration.
At the same time, the process of preparing for the Games will create opportunities for Nigerians to learn new crafts, acquire technical skills, and engage in global-standard event management, thereby strengthening human capacity and innovation across industries.
Mallam Shehu Dikko, Chairman of the Nigeria Sports Commission, and Hon. Bukola Olopade, the Director General, have been widely recognized for their tireless and visionary leadership in repositioning Nigeria’s sporting sector.
Their commitment to facilitating infrastructural development and strengthening grassroots sports development has laid the foundation for Nigeria’s bold bid to host the 2030 Commonwealth Games. Under their leadership, the NSC is fostering strategic partnerships and driving innovation in sports administration, they have demonstrated the nation’s readiness to stage an event of such global magnitude.
Beyond the tangible gains, the hosting of the 2030 Commonwealth Games carries profound symbolic value. It would be a moment of unity and pride, a chance for Nigeria to showcase its cultural richness, resilience, and excellence to the world.
As a centenary edition, the Games would stand as a historic milestone not just for the Commonwealth but for Nigeria itself, cementing its place on the global stage as a capable, ambitious, and forward-looking nation.
The gains from hosting the Commonwealth Games can never be undermined or overemphasized. This is Nigeria’s time to step forward and show the world our resilience, and excellence. We call on every Nigerian, across sectors and communities, to support this noble aspiration.
Nigeria’s pursuit of the 2030 Commonwealth Games is a vision for transformation, a blueprint for national development, and a legacy project that will inspire generations to come.
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