Joel Ajayi

 The Overseer of the National Youth Service Corps, Mrs. Christy Uba, has charged on all the Press and Public Relations, Protocol as well as Freedom of information Act FOIA Desk Officers to leveraged on both the traditional and the new media to ensure effective publicity for the contributions of the Scheme to the socio-economic development the Scheme.

 She stated this on Thursday in Abuja, while declaring open the 2022 NYSC Press and Public Relations, Protocol and FOIA Officers’ Workshop saying that the training is the smart way of increasing effectiveness and productivity of any organization.

 The theme for this year’s workshop, “Enhancing the Corporate Image of NYSC: Quintessential Role of Public Relations Officers”.

According to her, this training programme is taking place in furtherance of Management’s commitment to building the capacity of Staff for higher productivity.

 “The role of Public Relations Officers in the achievement of the NYSC mandate cannot be overemphasized. Over the years, officers in this cadre have undertaken the crucial tasks of projecting the good image of the Scheme, and played facilitating roles in its much-celebrated contributions to national unity and development.

“It is gratifying to note that the PR Officers have continued to earn accolades for the diligent discharge of their duties, including the professional management of our public functions.

“Even as we celebrate your numerous accomplishments, you must not rest on your oars, especially in view of the demanding nature of your schedules. As you are already aware, Public Relations practice is dynamic: responding appropriately to emerging challenges, and the peculiarities of the operating environment.

“Conscious of the need to bring you up to speed with evolving trends in corporate image management, Management has continued to provide avenues for the upgrade of your knowledge and skills. The inclusion of Protocol and Freedom of Information Act Trainings in this Workshop is to further sharpen your skills in these important areas thereby making the programme an all-round one.

“Let me also remind you of the need to continue to leverage on both the traditional and the new media to ensure effective publicity for the contributions of the Scheme to the socio-economic development of our dear country.”

She further urged them to step-up the monitoring of the social media so as to promptly correct misconceptions as well as fake stories fraudulent or mischievous persons may peddle about the Scheme.

 In his welcome address, the Director Press and Public Relations Unit. Mr Eddy Megwa, said the Annual NYSC Press and Public Relations Officers’ Workshop has over the years served as a veritable platform for Officers of the Scheme, to acquire requisite knowledge on contemporary issues influencing the practice of the profession with a view to ensuring effective professional management of the corporate image of the Scheme.

“This training will enable the participants to stay afloat on their duties and ensure that nothing is left to chance in managing the image of the NYSC. It will also empower them with up-to-date information management strategies for engagement of the Scheme’s publics on our policies, programmes and activities.

“The quest for an enriched training, necessitated inclusion of training on protocol and Freedom of Information Act and the selection of seasoned professionals with impeccable backgrounds and knowledge in these critical aspects of corporate image management as our Resource Persons.

“We are therefore confident that at the end of this programme, the participants would be better equipped for optimal discharge of their professional responsibilities.”

He charged all participants to take advantage of the workshop to update their knowledge on modern trends in Public Relations practice.

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