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Leverage On Traditional, New Media For Effective Publicity, NYSC Charges PPR, FOIA Officers

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 Joel Ajayi

 The Overseer of the National Youth Service Corps, Mrs. Christy Uba, has charged on all the Press and Public Relations, Protocol as well as Freedom of information Act FOIA Desk Officers to leveraged on both the traditional and the new media to ensure effective publicity for the contributions of the Scheme to the socio-economic development the Scheme.

 She stated this on Thursday in Abuja, while declaring open the 2022 NYSC Press and Public Relations, Protocol and FOIA Officers’ Workshop saying that the training is the smart way of increasing effectiveness and productivity of any organization.

 The theme for this year’s workshop, “Enhancing the Corporate Image of NYSC: Quintessential Role of Public Relations Officers”.

According to her, this training programme is taking place in furtherance of Management’s commitment to building the capacity of Staff for higher productivity.

 “The role of Public Relations Officers in the achievement of the NYSC mandate cannot be overemphasized. Over the years, officers in this cadre have undertaken the crucial tasks of projecting the good image of the Scheme, and played facilitating roles in its much-celebrated contributions to national unity and development.

“It is gratifying to note that the PR Officers have continued to earn accolades for the diligent discharge of their duties, including the professional management of our public functions.

“Even as we celebrate your numerous accomplishments, you must not rest on your oars, especially in view of the demanding nature of your schedules. As you are already aware, Public Relations practice is dynamic: responding appropriately to emerging challenges, and the peculiarities of the operating environment.

“Conscious of the need to bring you up to speed with evolving trends in corporate image management, Management has continued to provide avenues for the upgrade of your knowledge and skills. The inclusion of Protocol and Freedom of Information Act Trainings in this Workshop is to further sharpen your skills in these important areas thereby making the programme an all-round one.

“Let me also remind you of the need to continue to leverage on both the traditional and the new media to ensure effective publicity for the contributions of the Scheme to the socio-economic development of our dear country.”

She further urged them to step-up the monitoring of the social media so as to promptly correct misconceptions as well as fake stories fraudulent or mischievous persons may peddle about the Scheme.

 In his welcome address, the Director Press and Public Relations Unit. Mr Eddy Megwa, said the Annual NYSC Press and Public Relations Officers’ Workshop has over the years served as a veritable platform for Officers of the Scheme, to acquire requisite knowledge on contemporary issues influencing the practice of the profession with a view to ensuring effective professional management of the corporate image of the Scheme.

“This training will enable the participants to stay afloat on their duties and ensure that nothing is left to chance in managing the image of the NYSC. It will also empower them with up-to-date information management strategies for engagement of the Scheme’s publics on our policies, programmes and activities.

“The quest for an enriched training, necessitated inclusion of training on protocol and Freedom of Information Act and the selection of seasoned professionals with impeccable backgrounds and knowledge in these critical aspects of corporate image management as our Resource Persons.

“We are therefore confident that at the end of this programme, the participants would be better equipped for optimal discharge of their professional responsibilities.”

He charged all participants to take advantage of the workshop to update their knowledge on modern trends in Public Relations practice.

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Nigerians Call For More Women In Governance, Say It Will Reduce Corruption

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Exasperated by rising corruption in Africa’s most populous country, stakeholders in the fight against corruption in Nigeria have identified adequate inclusion of women in governance as an antidote to public sector corruption while lamenting the government’s effort in implementing the revised National Gender Policy (NGP).

The call for the inclusion of more women in governance had been necessitated by the low representation of women in Nigeria’s governance structures.

Human rights lawyer Mary Musa led the call during PUBLIC CONSCIENCE, an anti-corruption radio programme produced by the Progressive Impact Organization for Community Development, PRIMORG, Wednesday in Abuja.

Speaking during the programme, Musa stated that Nigeria would be heading in the better direction if more women are deliberately handed opportunities in political leadership and public service as they embody the values, character and integrity, which is needed in building a corrupt-free nation.

She noted that Nigerian women are prudent and have been equipped to instill prudence, character and integrity in the mind of their children and can replicate these virtues in leadership positions.

“If we (government) put more women who are prudent in the government spaces, political spaces, corruption will reduce drastically because they are coming with values, character and integrity. We are not saying take any woman because she is a woman, we are saying take women who know what it means to be in political offices.

“If we select those women knowing they are influencers in their spaces doing fantastic and credible jobs with excellent value systems, Nigeria is headed for a better place.

“We have credible women, but they face barriers like sexual harassment at workplaces. Even in politics, we have a lot of women going into politics, but there are god-fathers who want to take advantage of the young women coming into politics. It’s beyond being credible and competent. It’s about creating an enabling environment for the woman to thrive,” Musa stressed.

On the government’s lacklustre approach on implementing the revised National Gender Policy, she revealed that the most effective tool in persuading the Federal Government to implement the policy remains sensitization, advocacy and peaceful protest.

Musa also regretted that implementation of the National Gender Policy is stifled by a lack of political will and urged the government to enforce the policy and place punitive measures on public offices that fail to align with the provisions of the revised NGP.

On her part, Communications Manager Mujidat Agbabiaka backed Nigerian women to do well if given more opportunities in leadership, emphasizing that women have what it takes to participate in leadership and make the country better. She added that women must be encouraged and empowered to take charge of administration because of their discipline and integrity.

Agbabiaka said, “We’ve seen women out there doing well in their leadership capacity and their homes are not broken. They still perform their maternal roles. They still take care of their families, their husband and children, immediate and extended families.”

Ahead of the 2023 general elections, she advised women not to sell their votes to politicians, urging them rather to study the manifestos of political parties and candidates in order to make informed decisions.

“We know the roles the politicians play in impoverishing the women further by giving them seasoning cubes and wrappers as if those things matter in politics and electioneering. We have said that these things are wrong and women should desist from accepting gifts but rather look inward into candidates and see what they are offering based on their manifestos.”

Some Nigerians who phoned into the programme from Abuja, the nation’s capital, alluded that Nigeria would be better governed and less corrupt if women were given more leadership opportunities owing to their antecedents from the home front.

PRIMORG and the Women’s Rights Advancement & Protection Alternative (WRAPA) are collaborating to promote the revised gender policy of the Federal Government for more opportunities for women in Nigeria.

Public Conscience is a syndicated weekly anti-corruption radio program used by PRIMORG to draw government and citizens’ attention to corruption and integrity issues in Nigeria.

The program has the support of the MacArthur Foundation

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