Joel Ajayi

Lookalike Sports Shop the iconic sportswear shop has just opened its flagship store in the lively city of Abuja in Wuse II.  and this has left quite a mark on fashion and sports enthusiasts alike.

This new store is not just a place to shop for trendy and high-performance sportswear, but a hub for the community to connect an experience in itself.

The launch of this flagship store was a star-studded affair, with some of the biggest names in the industry in attendance.

Lookalike Sports Shop, located in the heart of Abuja at Plot 1387, Aminu Kano Crescent, Wuse II.

Don’t just take our word for it, feel free to experience the beauty that is the lookalike Sports Shop as product such as Addidas, Skechers, Puma and Nike are available with 10% discount on any product.

The shop, reminiscent of high-end sports outlets seen in American movies, is a haven for sports enthusiasts, offering an unparalleled shopping experience. From top-class sneakers and canvases to perfectly styled mannequins and premium dumbbells, every detail screams excellence and style.

Beyond catering to individual customers, Lookalike Sports Shop offers bulk supplies for schools, football clubs, and organizations planning sports events. “Whether you’re gearing up for inter-house sports, a football club season, or end-of-year activities, we’ve got you covered with all kinds of sports gear and equipment,” Okeke added passionately.

Speaking at the unveiling of the sportswear shop in on Saturday in Abuja, the owner. A retired Nigerian referee Joseph Okeke reflected on his lifelong passion for football.

“Football has always been my passion. Though I couldn’t play at the highest level, I found fulfilment in refereeing. While officiating, I developed an interest in the merchandising side of the game, starting small at Area 3 and later expanding to Garki Modern Market,” he shared.

“We realized there was a segment of our clientele—those in Asokoro, Maitama, Wuse II, and Guzape who wanted a more secure and upscale shopping experience. This store is tailored to them. It’s not just a sports shop; it’s an experience. Once you step in, the ambiance makes it hard to leave without buying something. The setup even appeals to the Gen Z crowd—it’s perfect for Instagram-worthy moments!”

In her remarked, the Lookalike Sports shop Co-founder Martha Okeke, described it as Abuja’s premier destination for sports gear and equipment.

 “Whatever sports equipment or outfit you need, you’ll find it here. We’ve been in this business for 17 years, and we understand what Nigerians want—and we’re delivering it,” she stated.

This innovative store is set to redefine sports shopping in Abuja, combining luxury, functionality, and a deep love for the game in one spectacular space.

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