Creative Industry
Minister Calls For Increased Investment In Nigeria Creative Economy
Joel Ajayi
The Minister of Art, Culture, Tourism, and Creative Economy, Hannatu Musa Musawa, has called on stakeholders to increase investment in the country’s creative sector.
Speaking at the 31st Nigerian Economic Summit in Abuja on Tuesday, Minister Musawa emphasized the sector’s potential to drive inclusive growth, generate employment, and enhance global competitiveness.
She said that recent statistics show that the creative economy in Nigeria currently contributes approximately 2.3% to the national GDP and employs over 4.2 million people across various sectors. Musawa highlighted the sector’s growth potential, citing the success of Nollywood, the Nigerian fashion industry, and the Afrobeats music genre.
“We must create an environment that attracts both local and international investors to our creative industries. This requires not only financial incentives but also a strong regulatory framework that ensures transparency, accountability, and ease of doing business,” Minister Musawa said.
The Minister also identified challenges facing the sector, including limited access to funding, inadequate infrastructure, and regulatory and policy challenges. She urged financial institutions to develop financial instruments tailored to the unique needs of the creative sector and called for increased investment in infrastructure and skills development.
“I urge those present who represent the formal financial sector, to start to make considerations for the unique nature of our sector and its products,” the Minister stated.
Musawa emphasized the need for a supportive and enabling regulatory environment that fosters innovation and creativity. She assured
stakeholders that the ministry would continue to drive changes in regulatory and policy frameworks to support the industry.
“Together, we can build a future where creativity and innovation drive sustainable economic growth and cultural prosperity for Nigeria. As Omoyemi Akerele, Founder and CEO of Lagos Fashion Week and Style House Files, once said, ‘The creative economy is not just about entertainment; it’s about creating a sustainable ecosystem that empowers our talents and showcases our rich cultural heritage to the world,'” Minister Musawa concluded.
The workshop, themed “Building Productive Sectors: Investing in the Creative Economy,” brought together key stakeholders, private sector investors, and creative entrepreneurs to discuss ways to harness the potential of the creative economy and build a robust and productive sector.
Creative Industry
Aunty Talatu Reads Foundation Rekindles Children’s Reading Culture With New Book Launch
Joel Ajayi
Amid growing digital distractions driven by modern media and lifestyles, the founder of the Aunty Talatu Reads Foundation and patron and trustee of several literary and creative organisations, Mrs. Teresa Oyibo Ameh, has launched two new children’s books aimed at inspiring reading, cultural pride and hope among children.
The newly launched titles — The Rise of the Phoenix and Mariamo and the Bowl of Cashews — address critical social issues affecting children. While The Rise of the Phoenix offers hope and healing to children affected by war and trauma, Mariamo and the Bowl of Cashews tackles violence and emotional pain.
Speaking at the launch of her ninth and tenth children’s books on Monday in Abuja, Ameh explained that her writing philosophy is rooted in a deep understanding of the child’s mind, interests and attention span.
With over 20 years of experience in children’s literature, she said her books are intentionally designed to be colourful, engaging and concise to sustain children’s interest and encourage a love for reading.
“I don’t write for adults; I write for children. Children have short attention spans, so the books must meet their needs. They are colourful, not voluminous, and the size is just right. When people say my books are small, I tell them clearly — they are not meant for adults,” she said.
Ameh attributed her success in children’s writing to her background in child psychology, which she studied as an elective at the University of Nigeria, Nsukka (UNN). According to her, writing for children requires deliberate training, research and sensitivity, not assumptions.
On the declining use of school libraries across the country, the author called for deliberate strategies to revive children’s interest in reading, including stronger collaboration with the media.
She revealed that her books place strong emphasis on Nigerian culture and identity, encouraging children to take pride in their heritage. Ameh cited her book The Freedom Day Party as an example, noting how cultural expression and traditional attire became a source of admiration and opportunity for the characters.
Responding to questions on whether she plans to write for adults, Ameh maintained that her focus remains on children, stressing that adults who do not read today are products of poor reading habits formed in childhood.
On addressing sensitive issues such as trauma and gender-based violence (TBV) through children’s literature, she disclosed that her earlier book The Thorn Petal tackled violence and emotional pain, while The Rise of the Phoenix reinforces hope and healing for children affected by conflict and trauma.
“The message is simple — no matter what you have been through, there is hope. Trauma can destroy a child, but with the right support, that child can still rise and thrive,” she said.
Through the Aunty Talatu Reads Foundation, Ameh has donated libraries to orphanage homes in Gwarimpa, Abuja; awarded scholarships; sponsored reading and spelling competitions; and donated books to schools and book clubs.
In 2025, the Foundation launched the “500 Books for 500 Children” initiative, reaching students at Dominican College, Abuja, and St. Clement College, Lokoja.
A civil servant and Kogi State indigene, Ameh is a former two-term Chairman of the Association of Nigerian Authors (ANA), Abuja Chapter, Nigerian President of the 1000 African Women Network, and a member of the FCT Basketball Caretaker Committee.
She has received numerous awards, including the CSW Award (2023) for promoting gender equality and a Trailblazer Award in Educational Development at the 2025 African Women Conference in Accra, Ghana. She was inducted into the Igala Noble Women Initiative (INWI) Hall of Fame in 2019.
In her address, the Director at the National Commission for Internally Displaced Persons, Refugees and Migrants, Mrs. Fatima Daura, reaffirmed the Commission’s commitment to promoting reading culture and improving access to education among internally displaced children across Nigeria.
She disclosed that the Commission actively supports initiatives that provide books and learning materials for children in Internally Displaced Persons (IDP) camps, noting that such interventions are vital to restoring hope and improving the welfare of vulnerable children, especially the girl-child.
According to her, the Commission established Transitional Learning Centres in 2020 in states with high numbers of displaced persons. The centres are designed to provide accelerated learning programmes that enhance literacy and numeracy skills, while preparing children for integration into formal intervention schools.
“We currently have transitional learning centres in Wasa IDP, Kaduna, Bauchi, Zamfara, Cross River and Imo States, and we hope to expand to more locations as resources become available,” she said.
Daura noted that children’s books written by Nigerian authors play a critical role in shaping positive values and aspirations among displaced children, describing such initiatives as relatable and inspirational.
“This is very important because it is written by a Nigerian author who also works with the refugee commission. It gives our girls a role model — someone they can look up to and say, ‘I can also write for children,’” she stated.
She affirmed the Commission’s readiness to extend similar programmes nationwide to reach displaced persons, refugees and migrants.
“We want to be everywhere there are displaced persons or persons of concern. That is the work we do,” she said.
Addressing concerns about persistent moral decline despite the abundance of children’s books focused on values, Daura stressed that books alone are not sufficient.
“Books are complementary. Reorientation starts from the home. Our family systems need to improve, and religious and traditional leaders must play their roles. Schools and books only support what is already instilled at home,” she said.
She concluded by calling for collective responsibility in rebuilding values, noting that education, supported by strong family and community structures, remains a powerful tool for shaping a better future for displaced children and Nigerian society at large.
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