Creative Industry

Minister Calls For Increased Investment In Nigeria Creative Economy

Published

7 months ago

October 7, 2025

Joel Ajayi
The Minister of Art, Culture, Tourism, and Creative Economy, Hannatu Musa Musawa, has called on stakeholders to increase investment in the country’s creative sector.

Speaking at the 31st Nigerian Economic Summit in Abuja on Tuesday, Minister Musawa emphasized the sector’s potential to drive inclusive growth, generate employment, and enhance global competitiveness.

She said that recent statistics show that the creative economy in Nigeria currently contributes approximately 2.3% to the national GDP and employs over 4.2 million people across various sectors. Musawa highlighted the sector’s growth potential, citing the success of Nollywood, the Nigerian fashion industry, and the Afrobeats music genre.

“We must create an environment that attracts both local and international investors to our creative industries. This requires not only financial incentives but also a strong regulatory framework that ensures transparency, accountability, and ease of doing business,” Minister Musawa said.

The Minister also identified challenges facing the sector, including limited access to funding, inadequate infrastructure, and regulatory and policy challenges. She urged financial institutions to develop financial instruments tailored to the unique needs of the creative sector and called for increased investment in infrastructure and skills development.

“I urge those present who represent the formal financial sector, to start to make considerations for the unique nature of our sector and its products,” the Minister stated.

Musawa emphasized the need for a supportive and enabling regulatory environment that fosters innovation and creativity. She assured

stakeholders that the ministry would continue to drive changes in regulatory and policy frameworks to support the industry.

“Together, we can build a future where creativity and innovation drive sustainable economic growth and cultural prosperity for Nigeria. As Omoyemi Akerele, Founder and CEO of Lagos Fashion Week and Style House Files, once said, ‘The creative economy is not just about entertainment; it’s about creating a sustainable ecosystem that empowers our talents and showcases our rich cultural heritage to the world,'” Minister Musawa concluded.

The workshop, themed “Building Productive Sectors: Investing in the Creative Economy,” brought together key stakeholders, private sector investors, and creative entrepreneurs to discuss ways to harness the potential of the creative economy and build a robust and productive sector.

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Creative Industry

NTDA Moves to Transform Gelede Festival into a National Cultural Event with Igbobi-Sabe Kingdom

Published

3 weeks ago

April 27, 2026

The Gleamer

Cyril Ogar

The Director-General of the Nigerian Tourism Development Authority (NTDA), Ola Awakan paid a courtesy visit to the Igbobi-Sabe Kingdom, Yaba as part of efforts to strengthen collaboration for cultural tourism development.

The delegation was received by His Royal Majesty, Oba Owolabi Adeyemi Adeshina Adeniyi (Maforunyomi I), the Onisabe of Igbobi-Sabe Kingdom, Yaba; Olori Mosunmola Anike Adeniyi; the Bales of the kingdom; and members of the White Cap Chiefs. The visit commenced with a vibrant cultural procession by the revered Gelede Masquerades, showcasing the rich heritage of the community.

Addressing the Director-General, the monarch applauded him for honouring the invitation and commended his efforts in leveraging his office to drive innovation within Nigeria’s tourism sector.
The monarch applauds the NTDA Boss for his initiatives towards repositioning the country’s cultural heritage on a global stage.

Oba Adeniyi further expressed his interest in fostering a strategic partnership between the Igbobi-Sabe Kingdom and the NTDA, emphasizing the community’s readiness to actively participate in ongoing efforts to develop and promote tourism across the country.

He highlighted key cultural assets within the kingdom, including the Gelede Masquerades; an important cultural symbol associated with fertility and childbirth; and two ancient iroko trees within the community, each over 250 years old.

In response, the DG appreciated the traditional ruler for the invitation, honour, and warm reception, stating that the visit was not only culturally enriching but also strategically important to the Authority’s mandate.
He continued by emphasizing the role traditional institutions play in advancing Nigeria’s tourism sector.

He stated that effective storytelling is essential to unlocking the value of cultural heritage, explaining that documenting and sharing the stories behind cultural elements such as the Gelede Masquerades and the ancient iroko trees would enhance their appeal to both local and international tourists.

The NTDA DG further proposed featuring Igbobi-Sabe’s tourism assets in the ongoing NITOUREY Project, the first-ever tourism dedicated streaming platform in Africa aimed towards showcasing Nigeria’s rich and vibrant tourism assets to the world.

The meeting proceeded with a guided tour of one of the iroko tree sites located in Abule Ijesa, Yaba, where the Director-General observed that the site holds significant potential for recognition as a UNESCO World Heritage Site.

He encouraged the traditional ruler to work closely with the NTDA in developing initiatives that would revitalize the historic landmarks, positioning them as prominent symbols of Nigeria’s cultural tourism.

The Director-General received royal blessings from the Monatch who wished him wisdom and success in his tenure, while expressing confidence in his leadership and vision.

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