Creative Industry
Minister Musawa Unveils Strategic Interventions to Boost Creative Economy and Tourism

Joel Ajayi
The Minister of Arts, Culture, Tourism, and Creative Economy, Hannatu Musa Musawa Esq., has outlined key challenges and strategic interventions to enhance the growth and development of Nigeria’s creative economy and tourism sectors.
The Minister made this known while declaring open the 2025 Ministerial and Sectoral Retreat, organized by the Ministry of Arts, Culture, Tourism, and Creative Economy, held on Wednesday at the Nigerian Army Resource Centre, Abuja.
In her keynote address, Minister Musawa identified limited funding access, poor infrastructure, piracy issues, security concerns, and inadequate data on job creation estimates as major challenges hindering the full realization of these sectors’ capabilities.
“To address these challenges,” she said, “the Ministry will focus on infrastructure development, policy enhancement, skills development, tourism infrastructure, and data-driven decision-making.
“This includes investing in film studios, digital infrastructure, and global distribution networks, strengthening copyright and intellectual property protections and enforcement, establishing fashion incubation centers and creative hubs, enhancing heritage sites and museums, and leveraging primary and secondary data to guide job creation targets and policy interventions.”
The Minister emphasized the vast growth potential of Nigeria’s creative economy and tourism sectors, driven by increasing digital penetration and rising global demand for Nigerian content.
She also highlighted the importance of leveraging the country’s rich cultural heritage and creative talents to establish itself as Africa’s creative and tourism powerhouse.
The Minister concluded that the strategic repositioning of Nigeria’s arts, culture, tourism, and creative economy is imperative for the nation’s future prosperity. She urged stakeholders to be guided by data, inspired by Nigeria’s rich heritage, and motivated by the immense potential of these sectors for job creation, economic diversification, and global recognition.
Earlier, the Permanent Secretary of the Ministry, Dr. Mukhtar Yawale Muhammad MFR, mni, said the retreat was a unique opportunity to reflect and set a strategic tone to reshape various sectors of the ministry. He stated that the objectives of the retreat were to align the ministry’s strategic direction with the Renewed Hope Agenda and national development priorities, strengthen inter-agency coordination, and develop a performance framework and implementation roadmap for the ministry.
“This retreat comes at a pivotal time. The world is changing rapidly, technologically, economically, and socially, and the creative sector must be willing and ready to adapt if we are to remain the driver of innovations, job creation, and a viable tool for soft power and cultural diplomacy.
“The core objective of this assembly is for constructive deliberations on repositioning our vibrant revenue-generating sectors as catalysts for exponential economic growth, producing an effective virtuous circle for increased job creation.
To identify key legislative, institutional, and financial reforms needed for the sector’s transformation and to adopt a world-class vision, mission mandate that will guide the formation of the Ministry’s Multi-Sectoral Strategic Plan 2026-2030,” the Permanent Secretary stated.
On the opening day, there were also goodwill messages from the Chairman House Committee on Tourism, representatives of the Chairman Senate Committee on Tourism, the Country Representative of the UNDP, and the Special Adviser on Policy and Coordination Central Delivery Coordination Unit. In attendance were the Directors-General and Heads of Agencies, Directors in the Ministry, Special Advisers to the President and the Honorable Minister, and senior staff of the Ministry.
Creative Industry
REMEMBER, REMEMBER THE 1ST OF OCTOBER

By Barr. Hannatu Musa Musawa
Remember, remember, the last day of September. It ushers the dawn of the 1st of October. Independence Galore for each person, each member, Nigeria is still populated with ginormous ember.
O Nigeria is 65, we agree to guarantee, The flag of the country, the flag of the free. O Nigeria thine 65, I submit verily, My soul and my spirit. I submit to thee…me!
Atop six and half-century yore, a nation was born. In the midst of the West-Coast of Africa’s Horne. This nation had riches, from millet to corn, With timber and coal, and black gold of its own. Its fortune was plenty; its promise was grown, Its people were filled with such hope; yet forlorn! Even when this wee nation was tired and warn, Beauty, goodness and grace would always adorn,Her face and her lawn, each night and each morn.
Those who saw her birth took an oath and had sworn, To advance her great throne; protect her from the storm. Not long from that form, her great fortune was blown, When the Nigerian land became one combat zone.
The Civil War was a thorn. Nigeria’s unity was torn, ‘No Victor, No Vanquished,’ yet the nation did mourn. But after the conflict, the Peace-Flag was flown, Though our country descended to a corruption filled zone.
Some pilfered, groaned, moaned and their virtues were shorn. We resorted to chaos and then our rise became warn. But of all the carnage, what we must not condone, Is the divide of religions and ethnicity scorn.
For what is this nation, where will we be thrown, If Nigeria divided and we each went alone?
At this time, we are 65; “Folks now we must atone!” Thank God for our fortunes, and we may be reborn.
Almighty’s plan for this country, to us, is unknown. But He gave us this nation to each call our own.
Our own is Nigeria… Nigeria’s our home.
Remember, remember, the last day of September. It ushers the dawn of the 1st of October.
Independence Galore for each person, each member, Nigeria is still populated with ginormous ember.
O Nigeria is 65, we agree to guarantee,
The flag of the country, the flag of the free. O Nigeria thine 65, I submit verily, My soul and my spirit. I submit to thee…me!
Our profane must retain much pain and disdain. The grand tale of Africa’s urbane terrain. When we began our great reign, we had much to attain. But the inane of our journey became a constrain.
Again and again all in this country’s domain Would entertain our interest to compromise the main.
Nigerians had no restrain to feign our legerdemain. Through much strain and arraign, the nation we’d drain By using our internal crane on our jugular vein. By leaving our country with an abysmal stain.
The grain of our fortune, alas, has been slain, The bane of our substance doth suffer in vain. The Nigerian spirit must maintain our restrain, To regain back our right, to break free from the chain. We must sustain our humane and use our brain, To win back Nigeria from a life of insane.
This country is filled with much natural gain, We each have a right for that gain to obtain.
As long as we contain an intention germane, This country will rise to the mightiest plane.
May our canker and grime be washed by the rain. May our country be focused on a righteous lane.
My homeland is sacred, and I must explain, My love for Nigeria runs right through my vein. As I write down these words, Oh, this is my campaign, For this nation to always regain its brilliant mien.
Remember, remember, the last day of September. It ushers the dawn of the 1st of October.
Independence Galore for each person, each member, Nigeria is still populated with ginormous ember.
O Nigeria is 65, we agree to guarantee, The flag of the country, the flag of the free. O Nigeria thine 65, I submit verily, My soul and my spirit. I submit to thee…me!
‘Tis an ode of our independence that came with a fee; The tale of a nation that begged to be free.
My heavy heart; Oh Verily! Nigeria, thy never on bended knee! Awo, Zik and Sardauna made a fortress for thee. Balewa he stood, as did Macauley. To make Ye as brave as Ye can be. But thy Babylon-Beasts laid snares for thee, And spread their nets with cords of glee.
There´s a storm in the affairs of man, If taken at its stride, it can, And leads thee into deepest sea! For those of We who toiled for thee, We pray to see thee always free. Freedom from corruption is thy only key.
Even rebellion is an effort to set thee free. We, protégé, must continue to give to thee,
In the path of those who doth walk for Ye. Some have followed and some doth lead for we,
To unite this great nation inclusivly and happily. For our common good we traverse with glee, To turn our vast diversity into unity.
Continue lifting our nation for all to see, But the task ahead will be very heavy. Now forge forth, struggle and win for thee, Your unending great quest for liberty. Nigeria, ye off thy bended knee.
Remember, remember, the last day of September. It ushers the dawn of the 1st of October.
Independence Galore for each person, each member, Nigeria is still populated with ginormous ember. O Nigeria is 65, we agree to guarantee, The flag of the country, the flag of the free. O Nigeria thine 65, I submit verily, My soul and my spirit. I submit to thee…me!
Whatever will happen we must look up to God, He giveth and taketh with merely a nod!
We must increase faith, boost our love and our fear, Be sincere and revere and adhere to persevere.
We must believe in this nation and love it unconditionally. Keep our ethos, our culture and our virtues traditionally. Nigeria is beautiful, our homeland is glorious;
She’s known internationally as somewhat notorious. Her children are maimed as rather inglorious, But for 6 and half decades she has been laborious. And with help from above, she can be meritorious. So our nation can rise and, at last, be victorious. Motherland, I gift you this Word-Rhyming-Flower, Signed, sealed and delivered by Hanney Musawa.
On this fateful day I do wish you all well. From the tone of my ode, I hope you can tell. My wish for my nation is Goodness-Attendance.
To every Nigerian… HAPPY INDEPENDENCE!
Written Barr. Hannatu Musa Musawa
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