…Says if sports can work in other climes it will work in Nigeria

Joel Ajayi

The Honourable Minister of Sports Development, Senator John Owan Enoh had an engagement with the Enugu State government, where topical concerns on the potency of sports to significantly impact, and open up value chains at National and sub-national levels were discussed. He further mentioned how it will create jobs and grow the economy while helping to address insecurity.

Senator John Owan Enoh,  made this known during a courtesy visit to the Government House, Enugu.

The Minister commended Governor Mbah for his commitment to promoting the sports sector in the state through his innovative and comprehensive upgrade and rebranding of sporting infrastructural facilities in the state, saying the federal government was interested in collaborating with the state to make sports a profitable business.

“Sports is a $5 trillion industry. Sports have the power to inspire and change the world. It has the power to give hope when there is despair. Sports speak to the youths in the language they understand. Sports has more power than government to break barriers and boundaries of racial discrimination and injustices”, the minister stated.

He said this informed President Bola Tinubu’s decision to create a separate Ministry of Sports Development, adding that sports were expected to contribute in so many ways, especially in job creation and security in the country.

“We have a challenge of unemployment, and there is no sector that can help in tackling this if not sports and even for our economic growth”, he said.

Senator Enoh commended the contributions of Enugu to sports development, saying it has a rich history with an international brand like the Rangers football club.

“Sports is no longer for leisure and recreation; it is a critical business sector. We need to start thinking of how we can translate the passion and energies of our youths into sports business, which will boost Enugu’s economy and the country’s economy.

“The national sports policy is talking about infrastructure, incentives, and investment because the businessman who wants to invest in sports needs to be assured of his return on investment. Sports is doing much more than it is appreciated because it has the potential to contribute between 4 to 7% to our GDP”, he said.

Also speaking, the Enugu State Commissioner for Youth and Sports, Barr. Lloyd Ekweremadu said the sports sector is vital for economic development in the state while commending the federal government for sharing the same vision with Governor Mbah’s administration and seeking collaboration with it to boost the economy, reduce youth unemployment, and improve the security in the state.

Responding, Governor Mbah, who was represented by the Secretary to the State Government, Prof. Chidiebere Onyia said the state would play a significant leadership role in catalyzing the change that the nation seeks to achieve in sports and youth development.

“It is reassuring because that is in line with the vision of this administration, which is also in our manifesto, on how youths are going to be integrated into the economic development trajectory because Enugu State has a growth trajectory of $4.4b to $30b in the next eight years. And we are very mindful of the role sports will play to achieve this target,” he stated

He noted that the National Bureau of Statistics’ designation of sports as mere leisure and recreation was discouraging. He therefore called for a change in the designation from leisure and recreation to business, saying this would change the mindset of people towards the sports sector.

The governor called for more collaboration between the government and the private sector to expand the horizon of sports and youth development for economic benefits and to ensure sustainability.

 “We are building back Enugu Rangers and re-enacting it back to what it used to be. We have the branding of the Rangers jersey by Afrinvest, and we have other private-sector investors who are also showing interest in investing in the club.

“We will not be left behind; we will fight toe to toe with you the federal government and make sure we change how sports is perceived in the country and Enugu will be a model for that”, he said.

The Honourable Minister of Sports Development reiterated the need for private sector involvement at different levels to enable significant progress in the sports sector

“If there’s any sector that needs a lot of support, it is the sports sector, due to the long period of neglect “.

He stated the need for expansive private sector involvement in Sports Development in the Country, while the government steadily gives the trust and enablement for such collaborations and partnerships to thrive.

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