Creative Industry
Ministry of Art and Culture Partners Emirates to Boost Inbound Tourism

Joel Ajayi
In a landmark move to advance Nigeria’s tourism sector, the Federal Ministry of Art, Culture, Tourism and the Creative Economy has signed a Memorandum of Understanding (MoU) with Emirates at the 2025 Arabian Travel Market in Dubai.
The collaboration targeted at boosting inbound tourism to Nigeria will enable Emirates to leverage its extensive global network of over 140 destinations to promote Nigeria’s rich cultural heritage, diverse natural attractions, and vibrant cities to international audiences.
The agreement signed on Wednesday, underscores the Ministry’s commitment to implementing the President’s Destination 2030 Soft Power Initiative, a key pillar of the Renewed Hope Agenda, aimed at positioning Nigeria as a global hub for culture, heritage, creativity, and leisure travel.
At the ceremony, the Minister, Barrister Hannatu Musa Musawa expressed optimism about the future of Nigeria’s tourism landscape, highlighting the partnership’s potential to drive economic growth, create new opportunities for local communities, and reposition Nigeria as a leading tourism destination in Africa.
“This partnership with Emirates is a pivotal step towards achieving our tourism development objectives. It provides a powerful platform to tell Nigeria’s story to the world — a nation of extraordinary culture, natural wonders, and unrivalled hospitality. By strengthening strategic international alliances, we are creating new opportunities for our local communities, driving economic growth, and repositioning Nigeria as the tourism heartbeat of Africa.”
Commenting, the Deputy President and Chief Commercial Officer of Emirates, Adnan Kazim, emphasized the airline’s commitment to promoting Nigeria’s unique attractions and warm hospitality to international travelers.
“Since resuming operations to Lagos in October 2024, we have focused on deepening our strategic partnerships with key stakeholders in Nigeria’s aviation, tourism and trade sectors. This partnership with the Nigerian Tourism Ministry solidifies our commitment to driving international travellers to experience the country’s fascinating history, its urban cities, the untapped, stunning natural world and, of course, the warm hospitality that characterizes Nigerian culture.”
The MoU outlines collaborative initiatives to attract visitors from key source markets, organize familiarization trips, offer incentives to trade partners and tour operators, and develop joint marketing programs. The Nigerian Tourism Development Authority (NTDA) which is the Ministry’s tourism promotion agency, will spearhead these efforts as part of a comprehensive strategy to revitalize the tourism sector and diversify the economy.
The MoU was formally signed by Adil Al Ghaith, Emirates’ Senior Vice President, Commercial Operations, and Abiola Abdulkareem, Special Assistant to the Honourable Minister on Sub-National Development and Tourism.
In attendance was the Consul General of the Federal Republic of Nigeria in Dubai, UAE, His Excellency Zayyanu Ibrahim, Faiz Imam, Chief Adviser to the Honourable Minister, Programme Director for Destination 2030 Nigeria Everywhere Initiative, Boye Balogun, Emirates’ Executive Vice President, Passenger Sales and Country Management Nabil Sultan, the airline’s Country Director for Nigeria, Paulos Lagesse, and other senior officials and stakeholders.
The Federal Ministry of Art, Culture, Tourism and the Creative Economy remains committed to fostering international collaborations, investing in tourism infrastructure, and elevating Nigeria’s global profile as a preferred destination for culture, creativity, and leisure.
Creative Industry
REMEMBER, REMEMBER THE 1ST OF OCTOBER

By Barr. Hannatu Musa Musawa
Remember, remember, the last day of September. It ushers the dawn of the 1st of October. Independence Galore for each person, each member, Nigeria is still populated with ginormous ember.
O Nigeria is 65, we agree to guarantee, The flag of the country, the flag of the free. O Nigeria thine 65, I submit verily, My soul and my spirit. I submit to thee…me!
Atop six and half-century yore, a nation was born. In the midst of the West-Coast of Africa’s Horne. This nation had riches, from millet to corn, With timber and coal, and black gold of its own. Its fortune was plenty; its promise was grown, Its people were filled with such hope; yet forlorn! Even when this wee nation was tired and warn, Beauty, goodness and grace would always adorn,Her face and her lawn, each night and each morn.
Those who saw her birth took an oath and had sworn, To advance her great throne; protect her from the storm. Not long from that form, her great fortune was blown, When the Nigerian land became one combat zone.
The Civil War was a thorn. Nigeria’s unity was torn, ‘No Victor, No Vanquished,’ yet the nation did mourn. But after the conflict, the Peace-Flag was flown, Though our country descended to a corruption filled zone.
Some pilfered, groaned, moaned and their virtues were shorn. We resorted to chaos and then our rise became warn. But of all the carnage, what we must not condone, Is the divide of religions and ethnicity scorn.
For what is this nation, where will we be thrown, If Nigeria divided and we each went alone?
At this time, we are 65; “Folks now we must atone!” Thank God for our fortunes, and we may be reborn.
Almighty’s plan for this country, to us, is unknown. But He gave us this nation to each call our own.
Our own is Nigeria… Nigeria’s our home.
Remember, remember, the last day of September. It ushers the dawn of the 1st of October.
Independence Galore for each person, each member, Nigeria is still populated with ginormous ember.
O Nigeria is 65, we agree to guarantee,
The flag of the country, the flag of the free. O Nigeria thine 65, I submit verily, My soul and my spirit. I submit to thee…me!
Our profane must retain much pain and disdain. The grand tale of Africa’s urbane terrain. When we began our great reign, we had much to attain. But the inane of our journey became a constrain.
Again and again all in this country’s domain Would entertain our interest to compromise the main.
Nigerians had no restrain to feign our legerdemain. Through much strain and arraign, the nation we’d drain By using our internal crane on our jugular vein. By leaving our country with an abysmal stain.
The grain of our fortune, alas, has been slain, The bane of our substance doth suffer in vain. The Nigerian spirit must maintain our restrain, To regain back our right, to break free from the chain. We must sustain our humane and use our brain, To win back Nigeria from a life of insane.
This country is filled with much natural gain, We each have a right for that gain to obtain.
As long as we contain an intention germane, This country will rise to the mightiest plane.
May our canker and grime be washed by the rain. May our country be focused on a righteous lane.
My homeland is sacred, and I must explain, My love for Nigeria runs right through my vein. As I write down these words, Oh, this is my campaign, For this nation to always regain its brilliant mien.
Remember, remember, the last day of September. It ushers the dawn of the 1st of October.
Independence Galore for each person, each member, Nigeria is still populated with ginormous ember.
O Nigeria is 65, we agree to guarantee, The flag of the country, the flag of the free. O Nigeria thine 65, I submit verily, My soul and my spirit. I submit to thee…me!
‘Tis an ode of our independence that came with a fee; The tale of a nation that begged to be free.
My heavy heart; Oh Verily! Nigeria, thy never on bended knee! Awo, Zik and Sardauna made a fortress for thee. Balewa he stood, as did Macauley. To make Ye as brave as Ye can be. But thy Babylon-Beasts laid snares for thee, And spread their nets with cords of glee.
There´s a storm in the affairs of man, If taken at its stride, it can, And leads thee into deepest sea! For those of We who toiled for thee, We pray to see thee always free. Freedom from corruption is thy only key.
Even rebellion is an effort to set thee free. We, protégé, must continue to give to thee,
In the path of those who doth walk for Ye. Some have followed and some doth lead for we,
To unite this great nation inclusivly and happily. For our common good we traverse with glee, To turn our vast diversity into unity.
Continue lifting our nation for all to see, But the task ahead will be very heavy. Now forge forth, struggle and win for thee, Your unending great quest for liberty. Nigeria, ye off thy bended knee.
Remember, remember, the last day of September. It ushers the dawn of the 1st of October.
Independence Galore for each person, each member, Nigeria is still populated with ginormous ember. O Nigeria is 65, we agree to guarantee, The flag of the country, the flag of the free. O Nigeria thine 65, I submit verily, My soul and my spirit. I submit to thee…me!
Whatever will happen we must look up to God, He giveth and taketh with merely a nod!
We must increase faith, boost our love and our fear, Be sincere and revere and adhere to persevere.
We must believe in this nation and love it unconditionally. Keep our ethos, our culture and our virtues traditionally. Nigeria is beautiful, our homeland is glorious;
She’s known internationally as somewhat notorious. Her children are maimed as rather inglorious, But for 6 and half decades she has been laborious. And with help from above, she can be meritorious. So our nation can rise and, at last, be victorious. Motherland, I gift you this Word-Rhyming-Flower, Signed, sealed and delivered by Hanney Musawa.
On this fateful day I do wish you all well. From the tone of my ode, I hope you can tell. My wish for my nation is Goodness-Attendance.
To every Nigerian… HAPPY INDEPENDENCE!
Written Barr. Hannatu Musa Musawa
-
Featured6 years ago
Lampard Names New Chelsea Manager
-
Featured5 years ago
FG To Extends Lockdown In FCT, Lagos Ogun states For 7days
-
Featured6 years ago
Children Custody: Court Adjourns Mike Ezuruonye, Wife’s Case To April 7
-
Featured6 years ago
NYSC Dismisses Report Of DG’s Plan To Islamize Benue Orientation Camp
-
Featured4 years ago
Transfer Saga: How Mikel Obi Refused to compensate me After I Linked Him Worth $4m Deal In Kuwait SC – Okafor
-
Sports3 years ago
TINUBU LAMBAST DELE MOMODU
-
News9 months ago
Zulu to Super Eagles B team, President Tinubu is happy with you
-
Featured6 years ago
Board urges FG to establish one-stop rehabilitation centres in 6 geopolitical zones