Creative Industry

Ministry of Art, NSC Partner to Build Mega Sports Cultural City

Published

8 months ago

September 6, 2025

Joel Ajayi

The Federal Ministry of Art, Culture, Tourism and the Creative Economy (FMACTCE) and the National Sports Commission (NSC) have signed a Memorandum of Understanding (MoU) to collaborate on developing a National Arts, Cultural, Creative, Tourism and Sports Innovation Hub within the Moshood Abiola National Stadium precinct, Abuja.

The MoU, signed on Thursday in Abuja, aims to harness the creative, cultural, and sports sectors for national development, youth empowerment, and global visibility.

The Hub will feature a range of facilities, including a National Museum of Arts and Culture, Entertainment Arena and Performance Centre, Youth Creative and Entrepreneurship Centre, Eco-Villas and Eco-Lodges, Family Recreational Park, Cultural Lounges and Marketplaces, Mounted Games Arena, and Sports Heritage Pavilion.

At the signing ceremony, the Minister of Art, Culture, Tourism and Creative Economy, Hannatu Musa Musawa Esq., expressed gratitude for the partnership and highlighted the impact of NSC’s Chairman, Mallam Shehu Dikko, on sports development.

“Since Mallam Shehu Dikko came on board, we’ve had back-to-back wins in sports. Thank you for coming to this office to discuss how we can open a partnership. For young Nigerians, one of the things the President has always focused on is building a better future for Nigeria, and the best way to do that is to diversify in the areas of sports and the creative industry.

“The creative industry is also having a great moment, and Nigeria is known for its cultural assets. Partnering with the sports industry through this MOU will bring new focus and ideas. This partnership has the power to empower the young generation, teach them about our culture, and provide capacity building. If this can be replicated in every state, it will speak to a new dawn, especially in Abuja, and will have a positive impact on the economy, job creation, and insecurity. The ecosystem we are building with the museum structure, tourism sector, and creative industry will be beneficial for Nigerians. I appreciate the President’s vision and mission, and I’m excited to be part of this journey”.

Earlier, the Chairman of NSC emphasised the Commission’s alignment with the administration’s Renewed Hope Agenda on sports economy.

“We need to invest and revamp our sports facilities to have around 4,000 activities around the clock. This project will showcase our history, sports, and culture, and we are committed to its success. We will turn the stadium into a sports city, leveraging existing structures to build value for creatives.

“I assure you of my team’s diligence to provide all the support needed to succeed in this project,” Mallam Dikko said.

The partnership between FMACTCE and NSC will facilitate inter-agency dialogue and coordination, promote integrated strategies to link sports with arts, culture, tourism, and the creative economy, and encourage public-private dialogue and multilateral stakeholder engagement.

The project will operate as a Public-Private Partnership (PPP), with FMACTCE and NSC providing institutional support for government approvals and alignment.

This collaboration marks a significant step towards promoting Nigeria’s creative and cultural industries, empowering youth, and showcasing the country’s rich cultural heritage to the world. Both parties are committed to working together to bring this vision to life and create a world-class innovation hub that will drive economic growth, creativity, and innovation.

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Creative Industry

NTDA Moves to Transform Gelede Festival into a National Cultural Event with Igbobi-Sabe Kingdom

Published

1 week ago

April 27, 2026

The Gleamer

Cyril Ogar

The Director-General of the Nigerian Tourism Development Authority (NTDA), Ola Awakan paid a courtesy visit to the Igbobi-Sabe Kingdom, Yaba as part of efforts to strengthen collaboration for cultural tourism development.

The delegation was received by His Royal Majesty, Oba Owolabi Adeyemi Adeshina Adeniyi (Maforunyomi I), the Onisabe of Igbobi-Sabe Kingdom, Yaba; Olori Mosunmola Anike Adeniyi; the Bales of the kingdom; and members of the White Cap Chiefs. The visit commenced with a vibrant cultural procession by the revered Gelede Masquerades, showcasing the rich heritage of the community.

Addressing the Director-General, the monarch applauded him for honouring the invitation and commended his efforts in leveraging his office to drive innovation within Nigeria’s tourism sector.
The monarch applauds the NTDA Boss for his initiatives towards repositioning the country’s cultural heritage on a global stage.

Oba Adeniyi further expressed his interest in fostering a strategic partnership between the Igbobi-Sabe Kingdom and the NTDA, emphasizing the community’s readiness to actively participate in ongoing efforts to develop and promote tourism across the country.

He highlighted key cultural assets within the kingdom, including the Gelede Masquerades; an important cultural symbol associated with fertility and childbirth; and two ancient iroko trees within the community, each over 250 years old.

In response, the DG appreciated the traditional ruler for the invitation, honour, and warm reception, stating that the visit was not only culturally enriching but also strategically important to the Authority’s mandate.
He continued by emphasizing the role traditional institutions play in advancing Nigeria’s tourism sector.

He stated that effective storytelling is essential to unlocking the value of cultural heritage, explaining that documenting and sharing the stories behind cultural elements such as the Gelede Masquerades and the ancient iroko trees would enhance their appeal to both local and international tourists.

The NTDA DG further proposed featuring Igbobi-Sabe’s tourism assets in the ongoing NITOUREY Project, the first-ever tourism dedicated streaming platform in Africa aimed towards showcasing Nigeria’s rich and vibrant tourism assets to the world.

The meeting proceeded with a guided tour of one of the iroko tree sites located in Abule Ijesa, Yaba, where the Director-General observed that the site holds significant potential for recognition as a UNESCO World Heritage Site.

He encouraged the traditional ruler to work closely with the NTDA in developing initiatives that would revitalize the historic landmarks, positioning them as prominent symbols of Nigeria’s cultural tourism.

The Director-General received royal blessings from the Monatch who wished him wisdom and success in his tenure, while expressing confidence in his leadership and vision.

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