Creative Industry
Ministry of Art, NSC Partner to Build Mega Sports Cultural City
Joel Ajayi
The Federal Ministry of Art, Culture, Tourism and the Creative Economy (FMACTCE) and the National Sports Commission (NSC) have signed a Memorandum of Understanding (MoU) to collaborate on developing a National Arts, Cultural, Creative, Tourism and Sports Innovation Hub within the Moshood Abiola National Stadium precinct, Abuja.
The MoU, signed on Thursday in Abuja, aims to harness the creative, cultural, and sports sectors for national development, youth empowerment, and global visibility.
The Hub will feature a range of facilities, including a National Museum of Arts and Culture, Entertainment Arena and Performance Centre, Youth Creative and Entrepreneurship Centre, Eco-Villas and Eco-Lodges, Family Recreational Park, Cultural Lounges and Marketplaces, Mounted Games Arena, and Sports Heritage Pavilion.
At the signing ceremony, the Minister of Art, Culture, Tourism and Creative Economy, Hannatu Musa Musawa Esq., expressed gratitude for the partnership and highlighted the impact of NSC’s Chairman, Mallam Shehu Dikko, on sports development.
“Since Mallam Shehu Dikko came on board, we’ve had back-to-back wins in sports. Thank you for coming to this office to discuss how we can open a partnership. For young Nigerians, one of the things the President has always focused on is building a better future for Nigeria, and the best way to do that is to diversify in the areas of sports and the creative industry.
“The creative industry is also having a great moment, and Nigeria is known for its cultural assets. Partnering with the sports industry through this MOU will bring new focus and ideas. This partnership has the power to empower the young generation, teach them about our culture, and provide capacity building. If this can be replicated in every state, it will speak to a new dawn, especially in Abuja, and will have a positive impact on the economy, job creation, and insecurity. The ecosystem we are building with the museum structure, tourism sector, and creative industry will be beneficial for Nigerians. I appreciate the President’s vision and mission, and I’m excited to be part of this journey”.
Earlier, the Chairman of NSC emphasised the Commission’s alignment with the administration’s Renewed Hope Agenda on sports economy.
“We need to invest and revamp our sports facilities to have around 4,000 activities around the clock. This project will showcase our history, sports, and culture, and we are committed to its success. We will turn the stadium into a sports city, leveraging existing structures to build value for creatives.
“I assure you of my team’s diligence to provide all the support needed to succeed in this project,” Mallam Dikko said.
The partnership between FMACTCE and NSC will facilitate inter-agency dialogue and coordination, promote integrated strategies to link sports with arts, culture, tourism, and the creative economy, and encourage public-private dialogue and multilateral stakeholder engagement.
The project will operate as a Public-Private Partnership (PPP), with FMACTCE and NSC providing institutional support for government approvals and alignment.
This collaboration marks a significant step towards promoting Nigeria’s creative and cultural industries, empowering youth, and showcasing the country’s rich cultural heritage to the world. Both parties are committed to working together to bring this vision to life and create a world-class innovation hub that will drive economic growth, creativity, and innovation.
Creative Industry
Emirates Holidays Unveils Thailand Pass with Up to 40% Savings
Joel Ajayi
Emirates Holidays has introduced the Thailand Pass, offering travellers exclusive discounts and complimentary benefits across shopping, dining, leisure and tourist attractions in Thailand.
The initiative provides Emirates Holidays customers travelling to Thailand with savings of up to 40 per cent, with no minimum spending requirement, alongside special offers designed to enhance their holiday experience.
Under the programme, customers can redeem shopping and dining vouchers at 14 participating malls across Bangkok, Phuket, Koh Samui, Pattaya, Krabi and Chiang Mai. To access the benefits, travellers are required to present their vouchers and a copy of their passports at participating outlets to collect their Welcome Packages.
The Thailand Pass also includes complimentary shuttle services between centralwOrld and Central Village Bangkok, as well as free VIP lounge access at both locations.
Beyond shopping and dining, customers can enjoy Buy One, Get One Free offers on selected attractions and experiences across Bangkok, Phuket, Pattaya and Krabi. Participating brands include Playsquare Laser Tag, Playmondo, Swensen’s, Auntie Anne’s, Aquaria Phuket, OTO Playpark and Monowheel.
The package also offers an additional five per cent discount on Karmakamet wellness products.
The launch comes as Thailand continues to attract Emirates Holidays customers, with bookings increasing by 10 per cent year-on-year, according to the company.
The initiative further strengthens Emirates’ presence in the Southeast Asian destination. The airline recently deployed its Airbus A350 aircraft to Phuket and currently operates retrofitted Airbus A380 and Boeing 777 aircraft featuring Premium Economy cabins on services to Bangkok.
Emirates operates 49 weekly flights to Thailand, reflecting sustained demand for the destination and supporting the introduction of additional holiday benefits.
The Thailand Pass applies to eligible package bookings made until March 31, 2027. Customers can secure their holidays with a deposit and benefit from a flexible cancellation policy, providing additional time to arrange visas where necessary or make changes to their travel plans.
The offer is available to Emirates Holidays customers booking from selected markets, including Nigeria, South Africa, Kenya, the United Arab Emirates, the United States, the United Kingdom’s neighbouring European markets and other participating countries.
Further information, including eligibility requirements and terms and conditions, is available at Emirates Holidays Thailand.
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